Applied Corporate Strategy Assessment: Strategic Analysis

APPLIED CORPORATE STRATEGY
ASSESSMENT: STRATEGIC ANALYSIS
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK- External Analysis................................................................................................................3
PESTLE ANALYSIS.................................................................................................................3
PORTER'S FIVE FORCES MODEL.........................................................................................5
Task- Internal Analysis....................................................................................................................6
Resources....................................................................................................................................6
VRIO...........................................................................................................................................7
Value Chain Analysis..................................................................................................................8
Task- Evaluation..............................................................................................................................9
Suitability....................................................................................................................................9
Accessibility..............................................................................................................................11
Feasibility..................................................................................................................................12
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
Strategic analysis is referred to the process of conducting research upon the business
environment of the organization. Strategic analysis is mandatory in order to formulate strategic
plans in order to facilitate smooth work flow at the organization along with the decision making
process. The strategic planning process is useful in fulfilment of the goals and objectives of the
organization. It is important for the organization to conduct strategic analysis as this helps in
identifying the areas which have scope of improvident in order to accommodate a positive
change in the organization (Ali and et.al., 2021).
Uber Technologies is a technology organization that provides services in food delivery,
package delivery, freight transportation, couriers, ride hailing services. The organization has a
widespread business in over 900 metropolitan cities across the globe. The organization has till
yet served its services in approximately 70 counties. The organization was founded in the year
2009. The headquarters of Uber is situated in San Francisco, US. The report revolves around the
study of External analysis of the industry wherein Uber is to acquire its rival post mates for $
2.65 Million along with this, it conducts of an internal analysis of the Uber (Anokhina,
Maksimov and Seredina, 2019).
TASK- External Analysis
PESTLE ANALYSIS
The pestle analysis provides an external analysis of the taxi industry for which Uber is a part of.
The PESTLE analysis comprises of various factors that might affect the operations in an
industry. The factors are political factors, economic factors, social factors, technological factors,
legal and environmental factors.
 Political factors- The political factors that affect the industry are international trade and
other treaties, threat of terror attacks, unrest in the country, role of local government and
non government organizations, etc. The country has a good track of adhering with the
international treaties and it faces consistency of laws in the country. The terrorist attacks
arise the need of insurance in order to mitigate the losses. The taxi businesses are not
affected by any kinds of political unrest in the country. The government regulations and
policies have a major impact upon the organizations of the industry.
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OPPORTUNITIES- The international trade and treaties can be considered as an opportunity as
they are consistent. The taxi industry is hardly affected by the political unrest. The government
regulations in favour of the industry are opportunities.
THREATS- The fear of terror attacks is a threat for the industry along with the regulations
against he industry can be threat.
 Economic factors- There are various economic factors that may affect the taxi industry
such as government spending, financial market structure, availability of capital, price
fluctuations, trend in GDP, economic growth rate etc. are the elements of economic
factors that affect the taxi industry (Bonaccorsi and et.al., 2020).
OPPORTUNITIES- The liquid funds in the market is an opportunity for the organization to
borrow funds. The growth in the GDP will have a rise in the demand which is an opportunity for
the industry.
THREATS- The government is facing deficit in budgets and hence it can be considered as
threat. The price fluctuation in the market can be considered as threat in the situation of the
inflation.
 Social factors- Social factors can be referred to the trends in the demography, structure
of the workforce etc. The social factors that affect the taxi industry are nature of social
contract between society and government, Attitude towards leisure, education level,
health and safety standards, types of immigration in the region, etc.
OPPORTUNITIES- the positive attitude towards leisure activities is an opportunity for the taxi
industry. The education level has a positive impact upon the quality of employees. The
immigration attitude can be looked by the taxi industry as an opportunity to serve the customers
(Camarero Orive and et.al., 2020).
THREATS- The social contracts can restrict the businesses to expand their market. The health
and safety standards can lead to high cost structure of the organizations in the industry.
 Technological factors- technological factors can have a huge impact upon the industry.
The various technological factors that can impact upon the industry are e commerce and
related infrastructure development, research and development, technology transfer and
licensing issues, technology disruption, intellectual property rights, cost of production
and trends, etc. Each factor has its positive as well as negative outcome upon the industry
(Clarkson, 2019).
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