Analysis of Impact of Macro Environment on Uber's Business Strategy

Business Strategy

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Analysis the impact of macro environment on organisation and its strategies......................3
TASK 2............................................................................................................................................8
P2 Analysis of internal environment and capabilities of organisation........................................8
TASK 3..........................................................................................................................................12
P3 Applying Porter’s Five Forces model for evaluation of competitive forces in market.......12
TASK 4..........................................................................................................................................14
P4 Applying a range of concepts, models and theories, interpret strategic planning in
organisation...............................................................................................................................14
CONCLUSION .............................................................................................................................16
REFERENCES..............................................................................................................................17
Books and Journals:..................................................................................................................17

INTRODUCTION
Business strategy is refer to a plan that developed by management of organisation for
achievement of desired gaols and objectives (Fernandes, 2017). Every company has certain gaols
and objective that they want to achieve effectively. It can be achieved with the help of business
strategy because it is the road map for organisation that how they can achieve their targets. In
business strategy they make all plans related to organisation. It is the combination of all actions
and decision that taken by firm in order to achieve their desired target market. Continuous
increase in competition, business strategy become a important element that should be prepare
after evaluation of each elements of business. It is helpful in reducing the risk of uncertainties for
organisation. There are many factors that can be affect on organisations' operations and
functions. So that's why business strategy is important for success and growth of organisation. In
this context, Uber is undertaken for analysing the factors that can impact on organisational
growth. Uber is an American international organisation which established their business in
March, 2009 that run their business very well. They provide cab services and food delivery,
couriers, etc. to public. Uber is one of the organisation that face very hard situation but their
strategies help them to handle situations. This report analyse macro and micro environmental
factors that can impact on organisation. It also covers strategies that help in overcoming with
these issues.
MAIN BODY
TASK 1
P1 Analysis the impact of macro environment on organisation and its strategies
Business strategy is very important and essential element that should be make properly so
that organisation achieve their goals and objectives (Polemis and Stengos, 2019). Uber is the
largest company of gig economy that successfully run their business. It is found that they have
approximate 67% market share in ride sharing and remaining in food delivery. They achieve this
position on the basis of their business strategy. There are some reasons that why business
strategy is important for organisation:
 It is the part of business plan so when company wants to make a plan so business strategy
helps in to accomplish the task (Horbach and Jacob, 2018). It makes a way or road map
in which Uber has a capability to achieve their desired targets.

 It also helps in finding of strengths and weaknesses of organisation in the process of
business strategy. In a business strategy, organisation need to know their strengths and
weakness so that they can formulate plan accordingly.
 With the help of strategy Uber achieve their target with efficiency and effectiveness.
 Uber can take competitive advantage with the help of business strategy. They make best
strategies and plan to beat competition.
For effective business strategy, it is found that Uber always kept in their mind that their
strategy meet with their main objective and goals (Blitz and Kazi, 2019). So that's why
organisation need to know their mission and vision then make strategies. Uber's mission and
vision statement given below:
Vision:
“To make most trustworthy brand of cab services with the help of safe ride.”
Mission:
“To grasp opportunity with the help of moving all over world.”
Objectives:
 To build a best relationship with customers with the help of best services.
 To become a dominant in the market so that they can earn higher profits.
 To give transportation services to each and every individual.
Business strategy plays a significant role in organisation because it helps in achieving
organisational objectives and goals (Roscoe and et. al., 2019). Strategy provides a structure or
framework for firms' operations or functions that how employees can perform their duties and
responsibilities. Uber make their strategy in which it include all activities that are related to
operational functions. It also provide clear direction to each and every employees of organisation
so that they doesn't feel any ambiguity related to their job role. It increase organisational
effectiveness that leads to higher productivity and profitability. Uber make their strategy only
after analysing the macro environmental factors because they are uncontrollable. Macro
environment analysis can be done with the help of some important frameworks that are given
below:
Stake Holder Analysis
In strategy organisation should firstly need to perform stakeholder analysis so that they
can get approval from changing of business strategy (Tingbani and et. al., 2020). It is the process