Business Strategy: Impact of Macro and Micro Environment on Uber

Business Strategy

Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1.................................................................................................................................................1
TASK 2............................................................................................................................................5
P2.................................................................................................................................................5
VRIO MODEL................................................................................................................................7
P3.................................................................................................................................................7
TASK 4............................................................................................................................................9
P4.................................................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Business strategy refers to the techniques and method which might be formulated and framed the
manager of the set up order in order that agency can run its commercial enterprise in powerful
and green form. it is able to be a tough and fast of sports activities sports and moves that may be
utilised through the organisation to get hobby of its clients, strengthening typical performance,
mission desires and objectives of the commercial company commercial agency organization
organisation in top enough way. This written file is supported to Uber Technology, Inc. normally
referred to as Uber. It’s a ways an American enterprise commercial enterprise organization that
offer cars for rent, food transport, bundle deal delivery, couriers and freight transportation and so
forth. This project has grown to be installation in 2009 and is installation in San Francisco,
California, US. This file will communicate about the impact of macro and micro commercial
enterprise company surroundings on corporation and its marketing technique of actions. Further,
it'll deliver a cause at the back of about aggressive stress and alertness of mind and fashions
which help in acknowledging and interpretation of strategic making plans of agency.
TASK 1
P1.
PESTEL evaluation of Uber-
This is considered as techniques which are used through the management of any entity
for understanding as well as evaluating the influence of various factors which are out of control
of business firm upon practices as well as practices of enterprises. In addition to this, it much
vital tool for managerial evaluation of developing which aids into early determination of
development option and helps to prevent any risk for formation. Elements that affect the business
from outside are discussed below:
 Political – Uber have mainly impacted endless debates world widely. Moreover the
various political factors that influences enterprises undertaken through government
stability, corruption level, domestic marketplace bureaucracy and others. Additionally,
the various national authorities are concerned about norms of sharing economy. Also,
Uber expansion have difficult in developing impacts upon business traditional taxi
services which directs towards enhancement into disapproval towards them at several
levels. In a few international locations, like South Africa, the organization affected due to
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the reality the countrywide authority seizing the Uber motors because of the truth the
reason pressure did not maintain a taxi allow. In present day COVID pandemic scenario,
the commercial company of this affected negatively due to lockdown scenario. Due to the
fact the humans now not use public automobile in shipping so the sales and sales of this
company have an impact on in bad way. Alongside aspect this, government policy
additionally comprise in this interest so organizations and man or woman additionally
remember journeying associated hints in it. (Ukko and et. al., 2019).
 Economy: Sharing economy is assisted to intellectual as well physical resources through
Uber. Moreover, the sharing economy developed employment as well s various option of
jobs for person in huge numbers. In addition to this, they provide taxi services as well sa
develop effectual contribution in enhancing rate of employment. The Uber growth have
been exceptionally speed up even when it has a problems of lower costs putting up
through the normal taxi driver that manages the inconceivable care it facilitates. Also,
because of COVID 19, profit as well as sales of firm reduced that also impact economical
circumstances of respective entity adversely.
 Social: one of the effective aspects regarding Uber is that customers have essentially
been happy related to service facilitated by them. Moreover, the cost has been not much
compared to other taxis as well as it has attentive much. Along with this, Awareness have
been enhancing through social media, ads as well as much through words of mouth. Also,
the rides cost has also enhanced mainly into urban areas which is effective for Uber only
various times because of their instability. Due to their accessibility person have been
disposed to respective highly.
 Technological factor: Within 21 st century, the innovation is expanding as well s
development does not perform without innovation. Moreover, the business of ride sharing
for Uber have been an incredible development and experiences for riders and drivers as
well as it would only possible by technological development and innovation. In addition
to this, the respective firm have coordinated some unique highlights with their usages for
providing extraordinary encounter. Additionally, innovation is undertaken as one of the
vital factors leads Uber’s fastest growth. Furthermore, Online booking facilities as well as
payment is considered as much vital services wherein firm develop effectual usages of
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