International Business Assessment - UHT Milk Market in China

INTERNATIONAL BUSINESS
ASSESSMENT

EXECUTIVE SUMMARY
This summary gives a brief analysis on the market and detailed use of UHT milk in China. As
per the analysis done it can be clearly assessed that demand for milk is high in China and in
order to expand they want to export their products but due to high rate of tax and restriction
on the limit of quantity they can export they are not able to achieve growth. Even cultural
differences and social issues are creating a difference for them. In order to achieve success
they need to make changes in their procedure.

Contents
INTRODUCTION...............................................................................................................................4
Business Drivers................................................................................................................................4
Cultural Factors.................................................................................................................................5
Trade barriers, Tariffs and non tariffs................................................................................................6
Ethical and Social Issues...................................................................................................................7
Methods of Expansion.......................................................................................................................7
CONCLUSION....................................................................................................................................8
REFERENCES....................................................................................................................................9