Reflective Report on UK Agencies and their Response to Climate Change

This reflective report discusses the approaches and responses of UK agencies and their clients to avoid social and environmental impacts of climate change. It also compares the activities of Sainsbury and Marks and Spencer in the last 24 months and provides guidelines for managing their approach. The report emphasizes the need for sustainable practices and awareness campaigns to reduce carbon footprint and eliminate non-recyclable materials. The subject is related to business and environmental studies, and the course code and college/university are not mentioned.

REFLECTIVE REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
1- Outlining how I think UK an agencies and their clients could respond to this to avoid the
social and environmental impacts................................................................................................3
2. Choosing two brands with activity from within the last 24 months........................................5
3- Constructing a set of guidelines including 5 appropriate points to inform organizations how
best to manage their approach.....................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Reflective report refer to appropriate structured essay that contain key information related
to specific topic or subject. The main motive of a reflective report is to cater a platform to
individual person to share their feeling, assumptions and thoughts effectively and appropriately.
The current study will explain reflective statement that covers the approaches and responses of
agencies and clients in the UK to avoid social as well as environmental impacts. Furthermore,
the report will also define the comparison based on two brands in relation to address climate
change. Lastly, the assignment will clarify set of directions that guide firms to manage their
approach.
TASK
1- Outlining how I think UK an agencies and their clients could respond to this to avoid the
social and environmental impacts.
Extinction rebellion is considered as do it together movement, which drive the attention
of individual person or member of activist group toward raising their voice against global climate
that increase due to some commercial activities of companies, agencies and other ventures in the
UK (Fotaki and Foroughi, 2021). The United Kingdom advertisement agencies and their
customers can respond effectively and systematically to the letter provided by Extinction
Rebellion member, in term of cutting down waste and conducting sustainable efforts that put
positive impact on environmental and social well-being, which is quite essential and beneficial
for everyone. There are different types of strategies and approaches accessible in the world of
business, that a company, either private or public use to eliminate the reason behind climate
change that affect the whole world in negative term. In case of this factor, advertising industry
and their clients in the UK could respond positively and systematically in form of reducing
carbon emission (Bell and Bevan, 2021). It is one of those approaches that contribute to build a
positive brand image in the market and also support to make environment sustainable. In the UK,
advertising agencies can play significant role in the context of eliminating climate change reason
and their impact on social as well as environment well-being. They may coordinate and
collaborate with their clients such as popular brands; TESCO, ASDA and other, for purpose of
making discussion based on overcoming negative impact on climate change.

They can develop a plan to aware people regarding the current environmental issues that
drive their attention toward conducting ethical and sustainable practices such elimination of
plastic utilization for varied reasons (Silva, 2021). In the recent time, by using plastic, number of
people are contributed to increase global warming that affect their lives in negative manner (Mio,
Costantini and Panfilo, 2022). UK ad agencies and their clients like companies could respond to
Extinction Rebellion letter in form of conducting practice to generate awareness among people to
reduce carbon foot print and adverse impact on non-recyclable materials that become the reason
behind air, land and water pollution.
Along with above initiatives, they can take more approaches in different manners. For
example, companies can take approach to develop a reward plan like those customers who can
return plastic bottles of any product at specific store of brand, they can purchase the same new
product in return. It is one of the best technique in the today's era that can play significant role in
the context of environmental sustainability and society well-being, for which each and every
person work harder in varied manners.
There are several cosmetics and other business category of brands accessible in the
corporate world that can take approach to respond letter in effective manner, in term of
collaborating with advertisement agencies in the United Kingdom. They can develop a plan to
offer consumers new opportunity to bring back their empty packs of goods either cosmetic or
food to store, which a company can return them newly (Extinction Rebellion warns ad industry:
'You didn’t think we’d forget about you, 2022). With the help of advertising companies or
agencies, organizations that made this type of plan can gain the attention of individual customer
toward new sustainable scheme that aid to handle environmental and social impact appropriately.
The best example, code by the Mac in the context of climate change is its sustainable plan, which
contribute to eliminate the factors behind global warming and things related to climate change
disaster that affect individuals (Swinburn and et.al., 2022). They may attract people and aware
them above how climate has been affected from their activities that are not suitable for nature
and society. It leads to decrease the well-being of each person, whether they live in cities or other
places. Advertising agencies can contribute to respond this letter in form of promoting those
brands that are sustainable and conducting corporate social responsibility concept related
practices, which is beneficial and essential for long term sustainability of environment and
beauty of nature.

2. Choosing two brands with activity from within the last 24 months
The brand which has managed to exceed customer and stakeholder expectation with
its activity to address climate change – The brand which has managed to exceed customer and
stakeholder expectation with its activity to address climate change is Sainsbury. Sainsbury is
dealing with the impact of how the climate is changing and this affects the business of the
company at large scale. The company has managed to fulfil the needs and expectations of the
customers and stakeholder expectations with its activity to address climate change. Sainsbury
today has strengthened its commitment to tackle the crises of climate which is done by
accelerating its target to become net zero in its own operations by 2035 (Dahlmann and
Roehrich, 2019). The company is reducing the emissions, water use and wastage by Sainsbury.
There is climate change and increasing resources scarcity are complex, global challenges which
affect every part of business.
There has been immense climate change which has been taken concern as to how
effectively and in appropriate manner there are concerns which are related to saving the
environment and accepting the changes which are being accepted by the company. There are
major global challenges which are impacting the business and this is in consideration with how
effectively and in appropriate manner there are concerns of business which is creating impact on
the business at large scale. The expectations of customers and stakeholders such as organization,
suppliers, retailers are considered at large scale. This helps in creating value of how the climate
is to be taken care of (Ghadge, Wurtmann and Seuring, 2020). The company is taking preventive
concerns of how effectively and in appropriate manner the climate changes are impacting the
business. Sainsbury has managed to create awareness among the customers which has helped in
analysing the aspects of how effectively and in appropriate manner there are major concerns of
being providing the positive concerns towards the environment and climate change. The needs
and expectations of the customers have been addressed are fulfilled by Sainsbury by keeping into
focus the climate changes and this is creating value of how there are aspects of taking concern of
environment at large scale.
Sainsbury has pledged to halve the amount of plastic packaging which it uses over the next six
years. This helps in addressing the concern which is related to how effectively and positively the

company is taking concern of improving the environment and how perceiving the changes and
perspectives of the customers by fulfilling their needs and demands. The customers have created
the aspects as to how there are changes and different perspectives which have led them to
analyse and create value of the perspectives which are in concern of positivity being reflected in
an appropriate manner (Cadez, Czerny and Letmathe, 2019). The stakeholders of the company
are keeping the perspectives intact as to how there are certain changes which are being
encouraged and are noticed for addressing and taking concerns for the climate change at large
scale. The stakeholders of Sainsbury are concerned about the changes which are helping to create
value by the new rules and laws concerning the climate change at large scale. The shareholders
and managers at all levels are analysing the basic concerns and are keeping the perspectives of
not harming the environment.
The customers’ expectations are also concerned with the improvement and creating
awareness among the people which helps in analysing the concerns as to how effectively the
company is fairly treating the other customers appropriately and is analysing and evaluating the
environmental impact at large scale. There are various harm and issues which are impacting and
influencing the climate and are mentioning the aspects as to how Sainsbury is initiating and
creating the positive concerns of how to save the environment and create awareness among the
customers and stakeholders so that there the company is applying the positive impacts of the
environment (Barnett, Henriques and Husted, 2018). There are certain activities which are in
concern as to how effectively and in appropriate manner the global climate and ecological
emergency is being addressed and this concerns the measures of how effectively the climate
changes are impacting the environment. Sainsbury has been focusing on the climate change and
is applying the concerns as to how there are major activities which are initiated and are addressed
as part of the Sainsbury company.
The customers and stakeholders’ expectations are addressed in the concern of how the
climate change is being taken into the perspectives of changes and the modifications of how
creatively and in appropriate manner the customers are aware of the changes in the climate
which are positively being undertaken. The customers are also brand loyal as the company is also
creating awareness at large scale by fulfilling the needs and demands of the customers by
considering the large impacts on the environment. Therefore, the brand has managed to exceed
stakeholders and customers’ expectations with their activities which helps in considering the

perspectives to address the climate change at large scale. Customers become more engaged as
they expect the best returns from the business which helps in analysing and addressing the major
concerns at large scale (Daugaard, 2020). The managers and leaders are also creating the value
as to how effectively the company is taking concern and is prioritizing the major concerns as to
how there are certain changes and the perspectives of customers which are addressed and are
prioritising the expectations which are being fulfilled at large scale. The climate changes are
addressed to ensure that how the company is undertaking and is analysing the best perspectives
of being considerably effective and efficient at large scale. There are major concerns which are
related and are critically evaluated for the environment by keeping the scale high and analysing
the major concerns of being prioritized towards taking care of the climate changes and creation
of awareness is also being addressed at large scale.
Brand which has fallen short of expectations and impacted its reputation negatively
The brand which has been fallen short of expectation and impacted its reputation
negatively is Marks and Spencer. The company is facing major problems and issues which helps
in denoting that there are concerns which are being addressed to how effectively and in
appropriate manner there are concerns at large scale and this enables to identify that the company
is struggling hard and is facing many problems and issues at large scale. The company has
negative reputation and has been fallen short of expectations which has impacted the reputation
of the company (Velter, Bitzer and et.al., 2020). The M&S clothing does not appeal to any
generation which denotes that they have not categorized their products and services at large
scale. They have been accused of selling clothes that are boring and are conservative. There has
been bad reputation of the company which addresses that the company also makes bad decisions
and this creates and impacts its reputation.
There is one more issue which creates bad reputation of the company and that is that
Marks and Spencer does not listen to its customers which indicates that the customers are not
willing to enhance and analyse the aspects of how effectively and in appropriate manner the
company can intake and consider the customers’ requirements and needs such that their needs
and requirements are fulfilled appropriately. There has also been less investments in the stores of
Marks and Spencer which initiates and addresses the bad reputation of the company which is in
concern to how insignificant the company is and this indicates that the company is not concerned

about the reputation which it has created at large scale. There are aspects as to how the company
is creating value of how effectively and in appropriate manner there can be changes and aspects
of growth and development can be done appropriately. The company has become immune to the
changes which are in consideration of the aspects which are denoted as not being considered as
important and not being considered as important at large scale. Therefore, Marks and Spencer
has created large negative impact and it has affected the reputation of the company in negative
manner (Miller, Eden and Li, 2020). It is very important that the company takes concern of the
negative aspects such that there is maintenance of the good reputation of the company and this
helps in providing the customers valuable products and services at large scale. The company
should take consideration of how effectively and in appropriate manner place and follow the
concerns of the customers so that there is market value and the company is able to enhance and
provide valuable products and services to the customers in the market at large scale. This is how
the Marks and Spencer will be able to consider the major concerns which are related to the
growth and development of the company (Stojanovic, Andreu and Curras-Perez, 2018).
Critical analysis from the comparison of the brands in relation to above points
It has been critically analysed from the above points that Sainsbury has been taking
concern of the climate change which has managed to exceed customer and stakeholder
expectation which helps in analysing and evaluating the concerns of how the environment is
being taken into concern at large scale. There has been major comparison with this aspect
through the negative reputation of how Marks and Spencer is not focusing on the expectations
which indicates that how both the brands are indicating and analysing the concepts of how
effectively and in appropriate manner (Rambocas, Kirpalani and Simms, 2018).
It has been analysed and critically evaluated that both the companies which are Marks
and Spencer and Sainsbury are facing some issues and problems which are related to climate
change and falling short of expectations at large scale. Marks and Spencer is also unable to fulfil
the needs and expectations of the customers which is making it worse and is creating difficulties
at large scale. Marks and Spencer is also not appealing to the generations and this is making the
market needs and reputation difficult (Gwebu, Wang and Wang, 2018).
It has been critically analysed that the climate change factors are also addressing the
impacts of how ineffectively and in keeping intact of how there are concerns of customers and

stakeholders’ expectations which are to be fulfilled in appropriate manner. There has been
struggle which the Sainsbury is concerned and this has been analysed to how effectively and in
appropriate manner the company is ensuring that the customers and stakeholders expectations are
being analysed and are creating value of how effectively and in appropriate manner there are
concerns which are being fulfilled for the major concerns at large scale (Bala and Verma, 2018).
There are aspects which are concerned as to how effectively and in appropriate manner
the company is taking concern and is providing the aspects of how effectively the climate
changes and environment is valuable and Sainsbury is providing the major concerns at large
scale (Islam, Attiq and et.al., 2018). There are concerns which are compared to how the Marks
and Spencer and Sainsbury is evaluating the concerns which are related to how effectively and
appropriately the climate change and customers’ satisfaction is an important key factor which is
addressed and is helping to provide major concerns of the company at large scale. Therefore,
there are major concerns which is helping to evaluate and keep the perspectives effective which
is in consideration of how the changes and modifications are being done and this ensures the
aspects of growth and development which are to be taken into consideration so that all activities
which are framed are analysed and initiated.
3- Constructing a set of guidelines including 5 appropriate points to inform organizations how
best to manage their approach.
It is important for companies to consider the sustainable concepts while performing
ventures related practices in effective manner. There are set of activities and guidelines can be
created in order to manage organizational approach to climate change, communication,
marketing, reputation and brand going forward. These guidelines are;
 The first thing that companies in the UK market can do to manage their approach to
climate change and other terms is effective communication. They can take approach to
communicate with stakeholders, who are able to provide strategic ideas and creative
techniques that aid to eliminate organizational carbon footprint. It is important for each
company, whether it is large or small to reduce the usage of plastic for purpose of
packing their products, because it impacts environment in negative manner. They can
conduct a meeting with major discussion related to current topic or concern of everyone
that is climate change. The overall discussion can drive the attention of each participant

to take approach to implement plan and then obtain desire outcomes. Communication is
the only source that can help each company during the current worst situation that affect
everything from human life to wild.
 Another action that organizations can take build strong brands reputation in the corporate
world is recruitment and selection of skilled people, who can contribute to make
environment sustainable as they have better understanding and ability to innovative
something new. They can hire skilled and knowledgable candidates, who can provide
their innovative ideas to management, which they consider proceeding further for
purpose of building strong and influencing brand image in the specific sector, where each
company effort to become a sustainable brand. It is fact that an organization with talented
people as workers can eliminate the climate change factors occurrences effectively,
which is necessary for them to do so. In the recent time, people are quite creative as they
can generate ideas in bulk to make environment safe and keep that away from any form
of impact.
 Along with above two relevant points, organizations can consider more approaches such
as advanced technology implementation that can enable them to obtain unpredictable
outcomes. Recently, technological innovation can contribute to grow a company, whether
it is private or public (Dou and Choi, 2021). Companies can adopt this trend and consider
it as external factor that can support to communicate and collaborate with key
stakeholders, for purpose of making plans and implementing the same. They can use the
same force in order to generate awareness among individual for using recyclable products
as it affect positively upon nature, instead of putting adverse impact in term of sudden
fire in forest and other areas due to humidity. Technology implementation and utilization
in the workplace can contribute to increase organizational productivity and performance
level that relate to eliminate carbon foot print.
 They can create the best marketing plan with agenda of promoting sustainable practices
that has been conducted in the companies. It can support organizations to aware people
that can also play important role to make environment sustainable in term of engaging
more people and driving their attention toward conducting effective practices. With the
help of marketing plan organizations can spread their message and motive to save
environment from all harmful factors such as air, land and other types of pollutions. It is

important for companies to consider the trend such as social media utilization, where
people have created their account to collect and share information regarding varied
things, such as sustainable practices that affect positively.
 Along with above efforts, companies can take more attempts to manage their operational
as well as functional activities in effective and systematic manner. For example, they can
go forward with a new sustainable project, which generate awareness among people
about what they can do to make climate good and affect environment in positive manner.
Their planning and discussion related to new concept can contribute to reach desire
outcomes, which in turn lead to increase customer base, profitability, productivity and
build great brand image in the world of business for which companies are facing
challenges. These things will in the future provide unexpected result to each company,
when it considers above guidelines and implement each into practical manner
appropriately.
CONCLUSION
Thus, it is concluded from the above report that main motive of a reflective report was to
cater a platform to individual person to share their feeling, assumptions and thoughts effectively
and appropriately. The current study explained reflective statement that covered the approaches
and responses of agencies and clients in the UK to avoid social as well as environmental impacts.
Furthermore, the report also defined the comparison based on two brands in relation to address
climate change. Lastly, the assignment clarified set of directions that guide firms to manage their
approach.

REFERENCES
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Bell, K. and Bevan, G., 2021. Beyond inclusion? Perceptions of the extent to which Extinction
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Online
Extinction Rebellion warns ad industry: 'You didn’t think we’d forget about you. 2022. [Online].
Available Through:
<https://www.thedrum.com/news/2019/05/17/extinction-rebellion-warns-
ad-industry-you-didn-t-think-we-d-forget-about-you>

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