Reflective Report on UK Agencies and their Response to Climate Change

REFLECTIVE REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
1- Outlining how I think UK an agencies and their clients could respond to this to avoid the
social and environmental impacts................................................................................................3
2. Choosing two brands with activity from within the last 24 months........................................5
3- Constructing a set of guidelines including 5 appropriate points to inform organizations how
best to manage their approach.....................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES................................................................................................................................1

INTRODUCTION
Reflective report refer to appropriate structured essay that contain key information related
to specific topic or subject. The main motive of a reflective report is to cater a platform to
individual person to share their feeling, assumptions and thoughts effectively and appropriately.
The current study will explain reflective statement that covers the approaches and responses of
agencies and clients in the UK to avoid social as well as environmental impacts. Furthermore,
the report will also define the comparison based on two brands in relation to address climate
change. Lastly, the assignment will clarify set of directions that guide firms to manage their
approach.
TASK
1- Outlining how I think UK an agencies and their clients could respond to this to avoid the
social and environmental impacts.
Extinction rebellion is considered as do it together movement, which drive the attention
of individual person or member of activist group toward raising their voice against global climate
that increase due to some commercial activities of companies, agencies and other ventures in the
UK (Fotaki and Foroughi, 2021). The United Kingdom advertisement agencies and their
customers can respond effectively and systematically to the letter provided by Extinction
Rebellion member, in term of cutting down waste and conducting sustainable efforts that put
positive impact on environmental and social well-being, which is quite essential and beneficial
for everyone. There are different types of strategies and approaches accessible in the world of
business, that a company, either private or public use to eliminate the reason behind climate
change that affect the whole world in negative term. In case of this factor, advertising industry
and their clients in the UK could respond positively and systematically in form of reducing
carbon emission (Bell and Bevan, 2021). It is one of those approaches that contribute to build a
positive brand image in the market and also support to make environment sustainable. In the UK,
advertising agencies can play significant role in the context of eliminating climate change reason
and their impact on social as well as environment well-being. They may coordinate and
collaborate with their clients such as popular brands; TESCO, ASDA and other, for purpose of
making discussion based on overcoming negative impact on climate change.

They can develop a plan to aware people regarding the current environmental issues that
drive their attention toward conducting ethical and sustainable practices such elimination of
plastic utilization for varied reasons (Silva, 2021). In the recent time, by using plastic, number of
people are contributed to increase global warming that affect their lives in negative manner (Mio,
Costantini and Panfilo, 2022). UK ad agencies and their clients like companies could respond to
Extinction Rebellion letter in form of conducting practice to generate awareness among people to
reduce carbon foot print and adverse impact on non-recyclable materials that become the reason
behind air, land and water pollution.
Along with above initiatives, they can take more approaches in different manners. For
example, companies can take approach to develop a reward plan like those customers who can
return plastic bottles of any product at specific store of brand, they can purchase the same new
product in return. It is one of the best technique in the today's era that can play significant role in
the context of environmental sustainability and society well-being, for which each and every
person work harder in varied manners.
There are several cosmetics and other business category of brands accessible in the
corporate world that can take approach to respond letter in effective manner, in term of
collaborating with advertisement agencies in the United Kingdom. They can develop a plan to
offer consumers new opportunity to bring back their empty packs of goods either cosmetic or
food to store, which a company can return them newly (Extinction Rebellion warns ad industry:
'You didn’t think we’d forget about you, 2022). With the help of advertising companies or
agencies, organizations that made this type of plan can gain the attention of individual customer
toward new sustainable scheme that aid to handle environmental and social impact appropriately.
The best example, code by the Mac in the context of climate change is its sustainable plan, which
contribute to eliminate the factors behind global warming and things related to climate change
disaster that affect individuals (Swinburn and et.al., 2022). They may attract people and aware
them above how climate has been affected from their activities that are not suitable for nature
and society. It leads to decrease the well-being of each person, whether they live in cities or other
places. Advertising agencies can contribute to respond this letter in form of promoting those
brands that are sustainable and conducting corporate social responsibility concept related
practices, which is beneficial and essential for long term sustainability of environment and
beauty of nature.