Analyzing the UK Business Environment for Penny Market After Brexit

Business environment

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business environment is the term used for describing the overall condition around the business.
The environment influences the business situation, operations, growth and development. There
are basically two type of business environment internal and external environment that influences
the business conditions (Avesani, 2020). In this report as a business analyst, examination of the
UK ‘s business environment after Brexit needed to processed. Brexit is term used for withdrawal
of United Kingdom from the trade cooperation agreement with European union. In context of
Penny Market that is interested in entering the market of grocery in UK. For analysing the
business environment there are various theories and models. In the current report PESTLE and
SWOT analysis will be done to analysis the UK market. These are theories which is successful in
analysing in the business environment trends. Internal environment of the organisation is the one
which can be controlled by business entity. External environment is critical and the business
operation have no control over it. Supermarket industry of UK is very much developed and seek
new innovation. Since the pandemic and Brexit there are lot changes that took place in the
economy and various way the market have been effected.