How over the last few years UK fashion retailers have gone through several changes

Running head: UK FASHION RETAIL
UK FASHION RETAIL
Name of the Student
Name of the University
Author Note

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UK FASHION RETAIL
Table of Contents
Introduction................................................................................................................................3
Relevant Changes.......................................................................................................................3
Customer engagement............................................................................................................3
Exhibition...............................................................................................................................4
Zoned Leasing Method..........................................................................................................4
Sales and Discounts................................................................................................................4
Social Shopping.....................................................................................................................5
Renovated Fashion Show.......................................................................................................5
Immediate Fashion Recognition............................................................................................5
Revival of the Couture...........................................................................................................6
Body as a part of Fashion.......................................................................................................6
Retailer-Consumer Loyalty....................................................................................................6
Strategies and Tactics ZARA should adopt...............................................................................6
Buy less Wear more...............................................................................................................7
Reading the Label..................................................................................................................8
Prioritization of the Customer................................................................................................8
Environmental sustainability..................................................................................................9
Mass Marketing or Market Penetrating..................................................................................9
Digital Marketing.................................................................................................................10
Watching over the Rival Companies....................................................................................10

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UK FASHION RETAIL
Shop and Charity..................................................................................................................10
Conclusion................................................................................................................................11
References................................................................................................................................11

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UK FASHION RETAIL
Introduction
This paper intends to find out how over the last few years UK fashion retailers have
gone through several changes. This paper will mention recent trades in UK clothing market
and will concentrate on a particular retailer; namely, ZARA that has both store based trading
and also online fashion clothing retailing available in UK (Saraswat 2018). The report will be
segmented into two different parts where the first part will focus on the key changes that have
been taking place in the fashion industry for last few years especially emphasizing on the
recent changes brought into the clothing market of UK by this specific retailer called ZARA
while the second part deals with the provision of several suggestions on specific strategies
and tactics that ZARA should have applied in order to cope up with the recent changes that
are taking place in the clothing industry of UK.
The first part is indicative of different changes and this report will mainly talk about
ten changes that UK fashion clothing industry is facing. It will also incorporate different
changes that ZARA has thought to introduce for coping up with the recent trend and the
second part is replete with different strategies and tactics that ZARA should follow for further
improvement.
Relevant Changes
Customer engagement
It is a brilliant method that has been taken into consideration for the fashion clothing
retailers in recent time. This is considered to be an old technique that had been reformed and
restructured to make the customers aware of the proper information, look after their
convenience and entertain them throughout the growing journey of the retailer. This section
requires the retailer to understand what the customers are expecting from the retailer
(Robinson and Hsieh 2016). For instance UK has witnessed a unique policy of engaging