Analysis of a UK Food Delivery Startup: Business Structure, Macro and Micro Environment Factors, and Recommendations

This report analyzes a UK food delivery startup, including its business structure, macro and micro environment factors, and recommendations for success. The report includes a Pestel analysis and Porter's five forces analysis.

Assessment 2 Individual
Report

Table of Contents
INTRODUCTION...........................................................................................................................3
TYPES OF BUSINESSES..............................................................................................................3
BUSINESS STRUCTURE..............................................................................................................4
MACRO ENVIRONMENT ANALYSIS........................................................................................5
MICRO ENVIRONMENT ANALYSIS.........................................................................................6
IMPACTS........................................................................................................................................6
RECOMMENDATIONS.................................................................................................................6
CONCLUSION................................................................................................................................7
References........................................................................................................................................1

INTRODUCTION
Start-ups are regarded to be the small businesses that started with a better orientation as well as a
vision that is the put forth in order to make sure that the profitable aspects are grounded. One
might not be able to deal with the extra weight gains of business unless and until they are
brought forth with entrepreneurial ideas as well as interventions which can help them to deal
with the advantages as well as the prominence of dealing with different segments (Cassinger and
et.al, 2019). In this regard the start of that is associated will have to deal with several external as
well as internal factors in order to make sure that the business orientation is scattered in the right
possible manner. This entire report will focus over the start-up which is better oriented and the
internal and external factors using the tools that are demonstrated. The different models that are
adopted will bring in an influence over how far the organisations business decisions are taken
care about. The business functional advantages as well as the orientation is also put forth to
identify the choices that are being made. The organisation that is chosen in this regard is Food
hub. What happen is one of the UK food delivery start-up that is brought forth in order to make
sure that the food is delivered to people based on their requirement. It is one of the emerging
kinds of start-up and the formulations of this particular organisation is being depicted in this
report.
TYPES OF BUSINESSES
There are different types of businesses that are obviously operating. These businesses are
categorised into typical types such that a careful interpretation towards the business structure is
brought forth and is highlighted. Some of the business types are as follows:
Sole proprietorship: a sole proprietorship is one of those an incorporated company that is owned
by an individual. There are several types of businesses that will fall in regard to sole
proprietorship where there will not be any kind of partnerships but the only on a will deal with
all the liabilities (Cecilie and et.al, 2019). This option is one of the biggest source for
entrepreneurs where they can rely over their own hard work and need and go for issues of
privacy.
Partnership: to be one of those entities that will bring in advantage by deriving the means of
getting into different partners for developing the organisation. This type of company will have
two or more owners that consists of the opportunity as well as responsibility towards the

organisational entity. There is no point of privacy in this type of business and it is mostly limited
to the partner with equal responsibility.
Limited liability company: these are regarded to make a flexible type of business is where the
combination lies in the partnership as well as corporations. This type of organisations of the asali
deal with the different tax treatment that are put forth with respect to the issues of operations and
debts.
Corporation: corporation is an entirely separate and the legal entity that is being operated by the
shareholders. It is one of the personally liable organisation that is brought forth with respect to
elements like that of legal disputes. There is an atmosphere that is complicated with several types
of business idea allergies and the goals that are into it. The purpose of the business is highlighted
with the articulation that is brought forth into comparison.
BUSINESS STRUCTURE
The business structure is nothing but the entire strategic orientation that is being accessed by the
business in order to move ahead in market rates. One night seriously not be able to deal with the
critical sources unless and until the concept of reality is completely understood while dealing
with the business (Cassinger and et.al, 2019). The startup food hub in this regard is one of those
the cooperative or non-profit organisation which is directly being organised as invest owned
firm. This particular startup is a non-profit organisation that is operating in UK and it is a making
it as a profitable entities with the strategic orientation that is bringing about success. It has got a
variety of operational structure and is also standing as a unique criterion while dealing with the
aggregation as well as distribution of several elements of growth. This particular startup follows
a variety of business and legal structures that are endured and are also brought forward with
respect to a commitment that is owned by the community. The particular entrepreneurship is in
collaboration with several startups as a part of marketing criteria such that it can attain a good
customer base which is necessary for it to move ahead with the facilitation. It also improves a
theoretical concept that will help it to deal with the technological implementation which are
necessary to highlight the tools of marketing. The strategic orientation of the startup is in such a
way that helps it to move ahead in a phenomenal concept and the actions that are gone and would
eventually lift it to such a level that will help it to stand as a unique perception in the startup
sector.

MACRO ENVIRONMENT ANALYSIS
In order to deal with the Macro environment analysis, it is first necessary to highlight the tools
such that it brings about all the factors that are falling in regard to the Macro environment
standard (Doblinger and et.al, 2021). Study micro environment of the organisation food hub the
tool that is chosen here is Pestel analysis. Pestel analysis stands for political social economic
technological legal and environmental factors that are constituting as barriers for the
organisational upliftment. They are as follows:
Political factors: set the organisation is operating in United Kingdom the change in government
regulations will obviously impact the organisational performance. The organisation is grounded
by several policies and when there is a probable entity of change that is brought forth with
respect to government it will obviously have to change its entire operational place which will
often impact it.
Economic factors: the organisation faces a kind of issue with respect to the taxation policies as
well as are the cost that is associated for all the raw materials that are to be used. This is one of
the biggest barrier that it will have to evaluate while moving ahead on a long run.
Social factors: there are certain traditional means that are governing the society with which one
will not be able to accept the policies of food delivery systems. This is one of the social factor
that brings about varied perceptions that are dealt by the company (Phungphol and Sungrugsa,
2018).
Technological factors: the technological factors of those that are being indicated by the choices
of inculcating digital a board that will display items as well as the transaction criteria which will
bring about an enormous entity to word file lighting the choices of user. The application
development is also one of the major source with which the organisation is moving ahead.
Environmental factors: till date there is no record of carbon emissions that are following in
respect to the organisational entity and the company is maintaining its standard to go eco friendly
with respect to the parcels and packages.
Legal factors: there are several regulations of the following in regard to legal factors like that of
compensation and Employment law that is governing the state of the organisation. This often
changes with respect to the new rules and regulations that are brought forth by organisational
entity and might often act as barrier (Maula, 2018).

MICRO ENVIRONMENT ANALYSIS
In order to deal with the internal examination of the organisation the tool that is frozen and this
regard is porter's five forces.
Bargaining power of suppliers: the bargaining power of suppliers is a little high because there
are a lot more food services that are operating and therefore are the raw materials that will have
to be supplied will obviously have a craze that will have to be incorporated (Vuong and et.al,
2021).
Bargaining power of buyers: bargaining power of buyers is low to moderate because there are
not many startups that are related to food and therefore there is a lot more reputation for the food
delivery service that is operating.
Threat of new entrants: there is a greater threat of new entrants because competition is at the
perk of being the best and therefore there is a lot more scope for a new businesses to arise.
Threat of substitute: the threat of substitutes is low to moderate because there are not many
substitute that are practicing the recipes which are associated with the startup. There for this
might go in terms of low to moderate value.
Competitive rivalry: the competitive rivalry is of no record but it will also bring forth and
assessment towards how far the essential input will deal with the source of competitive (Janssen,
2018).
IMPACTS
The natural impacts that are noticed and identified with respect to the business orientation. The
government regulations are one of those impacts that are obviously operating because it is not
until when there is a proper set of rules that is the portrayed over the organisational entity that
one can easily move ahead in terms of encouraging them. There is a greater impact of
technological innovation where the organisational will have to go digital and its presence will
also have to be oriented on technological factors. The startup is associated with an ideology and
therefore it will have to bring forth the maximization and the variability towards how far it can
get differentiated over the other startups (Hao, 2018). For this strategic orientation is imbibed
and is also inculcated towards deriving the facts and facets which are highlighted.
RECOMMENDATIONS
Be persistent: persistent is one of the greatest phenomenal criteria while dealing with the offence
of moving ahead with an ideology. This will also bring about a consistency towards half hour

one can deal with the extravagant situations. The food delivery startup that is operating in United
Kingdom will obviously have to endure all the pain and suffering that is brought forth with
respect to external factors such that it can stand as a unique perception in terms of its operational
strategy.
Develop marketing tools: marketing is one of the important criteria that will take product in the
midst of customers. Since the food delivery startup is a service-oriented company and therefore
the organisation will have to aim for better marketing strategies that will help to stay and
handsome over time.
Variation in the types: the organisation will have to try for different variations in terms of
deriving the standards of recipe. This will help them to deal with more number of customers all
over the country (Maldonado-Bautista and et.al, 2021).
Packaging strategy: the startup will also have to focus over the attractive means in order to make
sure that the customers are more derived by the elements that are being produced. As a part of
this the packaging that is oriented with the food that is being a daily word will have to be taken
care about fact that it brings about more number of customers and an increase in the customer
base.
CONCLUSION
The entire report concludes upon identifying the aspects that are put forth with respect to start a
business. Through this report one can easily understand the different types of business
organisations that are encroach over with a functionality that is determined by the decision
making criteria. The business plans as well as the demonstration towards a proper awareness that
is the highlighted as a part of relationship between our organisation and the business
environment is the highlighted in this report. The Pestel analysis as well as the Porter's five
forces analysis will bring forth the macro and micro environment factors that are impacting the
business. And overall argument towards the start-up summary is highlighted in order to make
sure that the limitations as well as the rational context that is in regard to organisational
upliftment is the highlighted in this report.

References
Books and journals
Cassinger and et.al, 2019. Sharing brand ideologies. In Global Brand Conference, 8 May 2019
through 10 May 2019, Berlin Germany.
Cassinger and et.al, 2019. Sharing brand ideologies: A cultural analysis of startup brand failure.
In Global Brand Conference: Academy of Marketing–SIG Brand, Identity & Corporate
Reputation.
Cecilie and et.al, 2019. Sharing brand ideologies: A cultural analysis of startup brand failure.
Doblinger and et.al, 2021. (No) Politics at work? The relevance of political ideology for startup
VC financing. In Academy of Management Proceedings (Vol. 2021, No. 1, p. 13130).
Briarcliff Manor, NY 10510: Academy of Management.
Hao, 2018. How Do Staff Find Working in Early-Stage Struggling Startups Justified? (Doctoral
dissertation, National University of Singapore (Singapore)).
Janssen, 2018. Management Control Systems in Corporate Startups.
Maldonado-Bautista and et.al, 2021. The Role of Political Values and Ideologies of
Entrepreneurs and Financiers. Entrepreneurship Theory and Practice,
p.10422587211010496.
Maula, 2018. Big dreams and bold steps: Becoming a startup entrepreneur in Silicon Valley.
Phungphol and Sungrugsa, 2018. Decode Startup Business Entrepreneurial Management in
Thailand 4.0. Dusit Thani College Journal. 12(3). pp.329-348.
Vuong and et.al, 2021. Assessing the ideological homogeneity in entrepreneurial finance
research by highly cited publications. Humanities and Social Sciences Communications.
8(1). pp.1-11.
Online
Startup business, 2017: [Online]. Available through: < How to Start a Business in 10 Easy Steps
| Startup Business (thehartford.com)>
1

2