UK health and Fitness Industry Assignment
15 Pages3274 Words190 Views
Added on 2019-12-03
UK health and Fitness Industry Assignment
Added on 2019-12-03
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BUSINESSPLANThe GYM - THE HEALTH PLANET
TABLE OF CONTENTSBusiness Concept.............................................................................................................................1Rational of the concept....................................................................................................................1Business Location............................................................................................................................1Physical outlook...............................................................................................................................2Product and services........................................................................................................................2Aim and objectives..........................................................................................................................3Market Analysis...............................................................................................................................3Market Segmentation and target customers.....................................................................................4Competitor analysis.........................................................................................................................4Marketing strategy...........................................................................................................................4Personnel Plan.................................................................................................................................5Company ownership........................................................................................................................5Business details................................................................................................................................5SWOT Analysis...............................................................................................................................6Marketing mix of the GYM.............................................................................................................7Business Model for the GYM..........................................................................................................8References......................................................................................................................................11
Business Concept The GYM is a women-only health club which offers a great environment for the ladies toachieve their respective fitness objectives. The club will have the best health equipment’s andmachines which can maintain a healthy life standard for the women (Allio and Randall, 2010). Itoffers exceptional healthy living options at very competitive prices. Along with that The GYMalso offers a variety of aerobic steps and yoga classes for the women. Rational of the concept The main idea behind introducing this business concept is to make people aware aboutthe healthy lifestyle. It has been generally seen that males are highly conscious about their healthbut on the side females are seen less concerned about all these things (Bangs, 2002). Further ithas been noticed that urban professional women are busy with their active life and they havevery little time to spend on fitness. However they are conscious about maintaining a healthy lifestandards. Hence in this manner this sound a great opportunity for the new venture the GYM. Business Location The GYM is placed in Hampshire which is a county on the Southern coast of England inUK. It is the most populous ceremonial county in the United Kingdom. It is somewhat anaffluent county with a strong Gross Domestic Product and per capita income. Hampshire has avery lower level of unemployment as compared to the national average. There many places fortourist attractions also (Berry, 2008). The demographic conditions of the county are alsofavourable. Hampshire also holds a milder climate as compared to the other areas of British Isles.Hence it can be said that females in Hampshire are capable of paying the fees for health fitness atthe GYM. By seeing all the above conditions, it can be concluded that this business location isappropriate for the new business. 3
Physical outlook The club is centred on a 5500 square foot location. It has three exercise rooms, oneprimary equipment room and one room for child care. The place can accumulate 110 people atone point of time. Product and services The GYM offers wide range of fitness tools which are specially designed for female’sbody in bio-mechanical manner. These are as follows:Step-mills Steppers Treadmills Upright and recumbent bikes (Bowhill, 2008)StairmasterRower Cross aerobic trainers 4Figure 1 Sample design for the GYM –Health Planet
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