Report on Consumer Behaviour and Trends in the UK Retail Industry

This report examines the dramatic changes in the UK retail industry, particularly focusing on the fashion sector, and how consumer behaviour is influenced by various factors. It discusses the role of marketing communication strategies, the impact of technology in enhancing retail operations and cust...Read More

THE ABOVE QUOTES HIGHLIGHT
THE DRAMATIC CHANGES IN THE
UK RETAIL INDUSTRY OVER PAST
FEW YEARS

 Introduction
 dramatic changes in the UK retail industry over the last few years
 Marketing communication
 Impact of Technology in retailing
 Conclusion
 References
Table of Contents

 Business environment is the collection of
internal and external factors that affect the
functioning of the company.
 It can be demands of the customers, suppliers,
competition, political factors, technological
factors etc.
 Consumer behaviour is the study of how
individuals, customers and groups of
organizations select , buy and sell products and
services in order to satisfy their needs and wants
INTRODUCTION

 The chosen retail industry is the fashion industry and it is also
observed that the UK's fashion industry plays a very important role in
the development of the economy.
 With the increase in the retail sector, they offer a wide variety of
fashion items that range from high and branded fashion wears, casual
wear and also expensive fashion items.
 The company that is operating in fashion retail faces various
challenges that is to regularly evaluate the current situation in the
market and also the changing customer requirements which help the
company to plan their strategies accordingly
Dramatic changes in the UK retail
industry over the last few years

 Marketing communication refers to the techniques and methods that are applied by the
companies in order to convey and promote to the customers about the products and services
they offer.
 The companies dealing in fashion retail sector adopts various strategies in order to attract
large number of customers which helps to create the image of the brand in their mind which
helps to take purchase decisions.
Marketing communication

 Advertising
 sales promotion
 Digital marketing
Continue…

 Business environment consists of various factors
which affect the functioning of the company dealing
in any sector.
 It is very important for the company to have up to
date information about the needs and requirements of
the customers and also various other factors that can
impact the company.
 One of the factors, which is very common and can
have adverse impact if not made relevant changes i.e.
technological factor.
Impact of Technology in retailing

 The innovation of new methods such as barcode scanning, online payment facilities provided
by the retail stores has helped the customers to invest less time standing in queues.
 It has also helped in providing strong security to the personal information about the
customers.
Continue…

 Many Companies have used online marketing
methods such as creating online websites in
order to sell their products and help the
customers in choosing their preferred clothes.
 With the use of the latest systems and software,
it helps in recording detailed analysis of the
sales and volume of transactions which was not
present in the past.
 From the research it has been observed that
most of the customers in the UK are moving
towards online shopping and 20% of the
population shop entirely online.
Continue…

 The social and cultural changes play vital roles in influencing the people to buy and sale the
product and services in effective as well as efficient manner.
 For instance the fashion industry is growing and able to survive in the market on the united
kingdom in appropriate manner with the assistance of the cultural and social changes.
 The culture indicates that the females are more likely to wear the fashionable cloths then men.
 In order to that fashion industry deliver target the female consumer for increasing the sales of
the company.
CULTURAL AND SOCIAL CHANGES

 The fashion industry conduct the research on the mindset of the people to wear the cloths and
all the accessories.
 In order to addressee the social and the cultural factor of the individual person the origination
bring the unique as well as creative ideas in the marketplace that encourage the customers to
buy the product that the company is producing in order to contribute in the economy of the
fashion industry.
Continue…

 Fashion industry is one of the leading industries in the united kingdom.
 The product involve in the fashion industry affecting the resources which available on the
planet.
 In the modern era the behaviour of the consumer us changing rapidly in the fashion industry.
 The humans or the individual person are becoming conscious and showing concern for the
nature.
 In the current period of time the people are willing to by the products which are not affecting
the natural limpidity
CHANGING PATTERNS OF BUYING
BEHAVIOUR IN FASHION INDUSTRY

 The buyers are prioritising the fashionable clothes in context to that it is important to change
the perception of buying the cloths it allow the fashion industry to grow in appropriate
manner.
 Along with that the retail stores are offering variants of the attires that encouraging the
consumer to buy all the fashionable product from the market in order to remain up to date in
the fast and forward world.
Continue…

 From the above report it will be concluded that fashion industry is growing rapidly in the
market of united kingdom.
 The business environment is playing huge role in increasing the value of the fashion industry
in effective as well as efficient manner.
 With the various factor such as marketing communication, impact of the technology,
consumer behaviour, social and cultural changes the industry is able to deal with the drastic
changes in the marketplace.
Conclusion…

 Voramontri, D. and Klieb, L., 2019. Impact of social media on consumer behaviour.
International Journal of Information and Decision Sciences. 11(3). pp.209-233.
 Nash, J., 2019. Exploring how social media platforms influence fashion consumer decisions in
the UK retail sector. Journal of Fashion Marketing and Management: An International Journal.
 Ryding,and et.al 2018. Vintage luxury fashion: Exploring the rise of the secondhand clothing
trade. Springer.
 Chambers, K., 2021. Social Marketing Strategies Used by Small Businesses Leaders in the
Fashion Retail Industry (Doctoral dissertation, Walden University).
 Youssef, and et.al, 2022. Cross-national differences in big data analytics adoption in the retail
industry. Journal of Retailing and Consumer Services. 64. p.102827.
References