Understanding the Macro Environment in the UK Retail Industry

THE ABOVE QUOTES HIGHLIGHT
THE DRAMATIC CHANGES IN THE
UK RETAIL INDUSTRY OVER PAST
FEW YEARS

 Introduction
 dramatic changes in the UK retail industry over the last few years
 Marketing communication
 Impact of Technology in retailing
 Conclusion
 References
Table of Contents

 Business environment is the collection of
internal and external factors that affect the
functioning of the company.
 It can be demands of the customers, suppliers,
competition, political factors, technological
factors etc.
 Consumer behaviour is the study of how
individuals, customers and groups of
organizations select , buy and sell products and
services in order to satisfy their needs and wants
INTRODUCTION

 The chosen retail industry is the fashion industry and it is also
observed that the UK's fashion industry plays a very important role in
the development of the economy.
 With the increase in the retail sector, they offer a wide variety of
fashion items that range from high and branded fashion wears, casual
wear and also expensive fashion items.
 The company that is operating in fashion retail faces various
challenges that is to regularly evaluate the current situation in the
market and also the changing customer requirements which help the
company to plan their strategies accordingly
Dramatic changes in the UK retail
industry over the last few years