UK SME Expansion in Chinese Market: PESTLE Analysis and Trade Barriers

UK - SME

EXECUTIVE SUMMARY
The present report is based on UK SME planning to expand its business in the Chinese market.
The chosen SME is UK - SME that is planning to introduce its business within the regions of
China. The present reports include a PESTLE analysis with respect to the chosen company in the
market of China and determines various external factors which the business operations of the
same.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................5
MAIN BODY..................................................................................................................................5
Business drivers behind UK - SMEexpansion into Chinese market...........................................5
Competitive analysis using Porter’s 5 forces model....................................................................9
Ethical and social issues to be considered by Crediton Dairy...................................................10
Importance of Corporate Social Responsibility.........................................................................10
Trade Barriers............................................................................................................................11
Consequences of Ignoring Trade Barriers.................................................................................12
Business Uncertainties and Opportunities.................................................................................12
Ethical theory of rights and ethical issues in China...................................................................13
Cultural preferences to be considered by the Crediton Dairy....................................................13
The significance of culture........................................................................................................13
Impact of Chinese culture on the UK - SME.............................................................................13
Range of potential internationalisation methods.......................................................................14
Recommendations......................................................................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16