This assignment will shape how the Under Armor organisation is seen. To understand the organization's overall environment, its strengths and weaknesses, PESTLE, SWOT, and VRIO analyses will be used. These facts help advance specialists' understanding of how the Under Armour company responds to the rapidly changing environment. The many factors that affect Under Armor's business movement will also be included, and it will be discussed how the general environment will affect the organization's autonomous path and company goal.