Under Armour.Inc Analysis

This article provides an analysis of Under Armour.Inc's operational strategy and strategic position in its supply network. It discusses the key decision areas for operational strategy, including focusing on innovative performance products for athletics, shifting towards consumer-centeredness, and emphasizing retail excellence. The article also examines the strategic characteristics of Under Armour’s supply network, including its outsourcing practices and concentration on domestic selling. References are provided for further reading.