Marketing Report for Smartphone Industry

Added on - 13 Sep 2019

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UNDERGRADUATEASSIGNMENTSPECIFICATIONProgramme:BABSModule Level (3,4,5 or6):4Module:Marketing ManagementModule code:Contribution to OverallModule Assessment (%):50%Assignment No(s):Group presentation - 50%Individual Report - 50%Assignment Title(s):Recommendation Marketing Report forSmartphoneindustryLecturer:Internal Verifier:Hand Out Date:Submission deadline:Feedback deadline:Referencing:In the main body of your submission you must give credit to authors on whose research yourwork is based. Append to your submission a reference list that indicates the books, articles, etc.that you have read or quoted in order to complete this assignment (e.g. for books: surname ofauthor and initials, year of publication,title of book, edition, publisher: place of publication).Disclosure:Please include the following statement on the title page of the submitted assignment, followedby your name:I declare that this assignment is all my own work and that I have acknowledged all materialsused from the published or unpublished works of other people. All references have been dulycited.Turnitin:All assignments must be submitted to Turnitin unless otherwise instructed by the Lecturer.Note: the Turnitin version is the primary submission and acts as a receipt for the student.Latesubmission of the electronic version of the assignment will result in a late penalty mark.Penalties forlate submission: Up to one weeks late, maximum mark of 50%. Over one week late, ReferYESXNOPage1of6
Learning Outcomes tested(from module syllabus)Assessment CriteriaTo achieve each outcome astudent must demonstrate the ability to:1.Understand marketing terminology and marketingconcepts and appreciate the basic practices andproblems in marketing and marketing managementWork as a group together with other members toresearch and compile a report on marketing plan ofa specific company2.Demonstrate skills in evaluating marketing strategyopportunities through selected readings and caseanalysesDifferent members of the group will look atdifferent area and orally present their findingswithin their teamDeploy analytical frameworks systematically andconsistently.3.Appreciate the relationship between elements ofthe marketing mix in different business andenvironment settingsSynthesisetheoretical material with practical andactual trends in the market to generate properdiscussions and critique.Page2of6
TASK DESCRIPTION:Group presentation (50%)BACKGROUND / INTRODUCTIONYou have been commissioned by your General Manager to provide a recommendation marketing reportfor the next 12 months on the latest trends in the PESTEL macro-environmental factors that might impacttheSmartphone industryin which your company is competing in. The purpose of this report is torecommend to the company what appropriate action to take to exploit and/or defend opportunities andthreats respectively to changing PESTEL trends to deliver value and satisfaction to the company’s targetmarket.TASKSThis will be marked on the basis of a24 minutes group presentation based on 13 power-point slides.For example for groups of 6: each students will have 2 power-point slides with their name clearly noted oneach slide - that makes a total of 12 slides and in addition you need to include a cover slide with all thegroup members’ name and the title of your presentation. All candidates must be present at thepresentation. If a student is absent from the presentation, medical or personal circumstances evidencemust be provided to account for this absence, otherwise that candidate will fail.All candidates must present verbally,each personspeaks formaximum of 4 minutes- each team is usuallymade of no more thanSIX (6)persons and hence theoverall 24 minutestime limit per group presentation.The lecturer will assign groups at the end of the registration period. The group membership will then beposted on the portal and announced in class.Following the presentation, a copy of 13 power-point slides that have been used in the presentation shouldbe given to the examiner for assessment purposes withthe student responsible for producing the slidesclearly indicating their name/ student number on each of their slides and including the sources ofliterature they used.Each member of the presenting group will be assessed on an individual basis and marked accordingly.LENGTH REQUIREDGroup:24 minutes and 13 PowerPoint SlidesIndividual:4 minutes and 2 PowerPoint SlidesPage3of6
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