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Marketing Report for Smartphone Industry

Added on -2019-09-13

| 6 pages
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UNDERGRADUATE ASSIGNMENTSPECIFICATION Programme:BABSModule Level (3,4,5 or6):4Module:Marketing ManagementModule code:Contribution to Overall Module Assessment (%):50%Assignment No(s):Group presentation - 50%Individual Report - 50%Assignment Title(s):Recommendation Marketing Report for Smartphone industryLecturer:Internal Verifier:Hand Out Date:Submission deadline:Feedback deadline:Referencing:In the main body of your submission you must give credit to authors on whose research your work is based. Append to your submission a reference list that indicates the books, articles, etc.that you have read or quoted in order to complete this assignment (e.g. for books: surname of author and initials, year of publication,title of book, edition, publisher: place of publication). Disclosure: Please include the following statement on the title page of the submitted assignment, followed by your name: I declare that this assignment is all my own work and that I have acknowledged all materials used from the published or unpublished works of other people. All references have been duly cited.Turnitin: All assignments must be submitted to Turnitin unless otherwise instructed by the Lecturer. Note: the Turnitin version is the primary submission and acts as a receipt for the student. Latesubmission of the electronic version of the assignment will result in a late penalty mark. Penalties forlate submission: Up to one weeks late, maximum mark of 50%. Over one week late, ReferYESXNOPage 1 of 6
Learning Outcomes tested(from module syllabus)Assessment CriteriaTo achieve each outcome a student must demonstrate the ability to:1.Understand marketing terminology and marketing concepts and appreciate the basic practices and problems in marketing and marketing managementWork as a group together with other members to research and compile a report on marketing plan of a specific company 2.Demonstrate skills in evaluating marketing strategy opportunities through selected readings and case analysesDifferent members of the group will look at different area and orally present their findings within their team Deploy analytical frameworks systematically and consistently.3.Appreciate the relationship between elements of the marketing mix in different business and environment settings Synthesise theoretical material with practical and actual trends in the market to generate proper discussions and critique.Page 2 of 6
TASK DESCRIPTION:Group presentation (50%)BACKGROUND / INTRODUCTIONYou have been commissioned by your General Manager to provide a recommendation marketing reportfor the next 12 months on the latest trends in the PESTEL macro-environmental factors that might impactthe Smartphone industry in which your company is competing in. The purpose of this report is torecommend to the company what appropriate action to take to exploit and/or defend opportunities andthreats respectively to changing PESTEL trends to deliver value and satisfaction to the company’s targetmarket.TASKSThis will be marked on the basis of a 24 minutes group presentation based on 13 power-point slides. For example for groups of 6: each students will have 2 power-point slides with their name clearly noted oneach slide - that makes a total of 12 slides and in addition you need to include a cover slide with all thegroup members’ name and the title of your presentation. All candidates must be present at thepresentation. If a student is absent from the presentation, medical or personal circumstances evidencemust be provided to account for this absence, otherwise that candidate will fail. All candidates must present verbally, each person speaks for maximum of 4 minutes - each team is usuallymade of no more than SIX (6) persons and hence the overall 24 minutes time limit per group presentation.The lecturer will assign groups at the end of the registration period. The group membership will then beposted on the portal and announced in class. Following the presentation, a copy of 13 power-point slides that have been used in the presentation shouldbe given to the examiner for assessment purposes with the student responsible for producing the slidesclearly indicating their name/ student number on each of their slides and including the sources ofliterature they used. Each member of the presenting group will be assessed on an individual basis and marked accordingly.LENGTH REQUIREDGroup: 24 minutes and 13 PowerPoint Slides Individual: 4 minutes and 2 PowerPoint SlidesPage 3 of 6

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