Strategic Issues and Challenges in the Gambling Industry: A Case Study of Bet365

Undergraduate Major Project
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Table of Contents
Introduction......................................................................................................................................3
UMP Organisation or Service Project Plan Template.....................................................................3
Question 1. Identify and analyse three strategic issues facing the overall sector of Bet365..3
Question 2. Identify and analyse three challenges faced by Bet365......................................4
Question 3. Identify and analyse the three solutions to address the challenges faced by Bet365
................................................................................................................................................5
Question 4. Explain how Bet365 could practically implement one solution.........................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
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Introduction
Under this report, Organisation Project Plan Template has been developed for Bet365,
which would help in identifying number of strategic issues the whole gambling industry and
company deals with. Including this, assignment will imply different theories and models as well
to resolve the issues faced by both organisation as well as gambling industry.
UMP Organisation or Service Project Plan Template
Student Number: Organisation or service: Bet365
Question 1. Identify and analyse three strategic issues facing the overall sector of Bet365
Point Strategic Issues Evidence
(financial, reports,
news etc.)
Model(s)/Theory(ies)
1 Online
Gambling’s Image
Problem
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challenges-facing-
online-gambling-in-
2019.html)
Aaker Brand Equity Model- With the
help of this approach, the whole brand
loyalty of gambling industry could
effectively be improvised in front of the
customers. This could be done through
an example, where “The closer a brand
name is tied within the industry to
service or product, that is being offered
by business organisations within
gambling industry. Through following all
the rules and regulations of parliament,
would directly lead gambling industry to
attain their desired goals and objectives,
which would lead company to enhance or
improve the image problem (Ladouceur
and et. al., 2019).
2 Potential Shifts in
the Economic
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PEST(EL)- Considering the two factors
like political and legal, carries impact
3