Underperformance of Devondale Milk Product Report

   

Added on  2020-04-01

8 Pages1530 Words140 Views
PROJECT OFUNDERPERFORMANCE OF DEVONDALE MILK PRODUCTASSESSMENT NO. –ASSESSMENT TITLE – SUPPLY CHAIN MANAGEMENT REPORT OF DEVONDALEMILKSTUDENT NAME:-STUDENT ID:-EMAIL-1
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Table of ContentsIntroduction of Product3Supply chain management3Roles & Responsibilities3Evaluation of Supply Chain4Challenges & Opportunities4SWOT Analysis5Recommendations5Use of relevant supply chain theory 6Evolution of research 6Conclusion 6References72
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Introduction of productThis report is the summary presentation of identifying underperformance of Devondale milk product which is one of the largest dairy milk food providers in Australia. They are also one the largest exporter of milk products. They deliver their products to food chains, consumers; restaurants and several other food corners (Christopher, 2016).They have number of farmers and suppliers associated with them for their daily production. However currently in 2016-17, the milk product of the Devondale is underperforming as per expected growth and the company has failed to raise expected profits. The supply chain management in Devondale milk productThe supply chain management in Devondale milk product is not that complex to understand. Thefollowing are the main members of supply chain management in milk industry with their roles and responsibilities:-Roles & Responsibilities:- Farmers: - The farmers are most important key members of dairy product supply chain as they grow healthy crops to feed to cow which in return provide quality milk to them.Milk transportation: - This milk produced by cows is transported to production units with the help of containers and trucks.Processing & Packing: - The milk gathered in 2nd process is furthered processed for production and then finished milk product is packed for sending to distributors and warehouses.Distribution & Sales: - The milk product is then transported to distributors on order based which is further sold to customers. This is the final process of supply chain in Devondale milk products.3
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