Impact of Change on Organisational Strategies & Operations

Understanding and
Leading Change

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Impact of changes on organisational strategies & operations................................................1
M1 Change drivers......................................................................................................................1
TASK 2............................................................................................................................................2
P2 Ways in which change drivers affect leadership and individual & team behaviour..............2
P3 Discuss measures which can be considered to minimise the negative impact of change......4
M2 Critically evaluate how organisation responds towards change...........................................4
D1 Conclusion and recommendations to planning for change...................................................5
TASK 3............................................................................................................................................6
P4 Change barriers and their influences on leadership decision-making...................................6
M3 Force field analysis...............................................................................................................7
D2 Critically evaluate force field model in order to meet organisational objectives..................8
TASK 4............................................................................................................................................8
P5 Leadership approaches to deal with changes.........................................................................8
M4 Evaluate how leadership approach can deliver organisational changes effectively.............9
D3 Critically evaluate the effectiveness of leadership approaches and models of change
management..............................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Leading change defined as a team oriented activity which is used to becoming high
performers to all individual's that are working together in order to accept and lead such changes.
It is also known as a collective undertaking that is achieved with the human relations in an
organisation. In order to implements changes company needs to understand them firstly then lead
changes by applying several approaches and processes that will help in organisational transitions
on staff members to adopts these changes which are currently present in business environment.
Changes are either internal or external that depends on a specific issue and these are
implemented by using effective leadership style by making several initiatives and accomplish
huge success and growth. For this the Unilever's is chosen which is a British Dutch consumer
goods firm that deals in several segments such as beauty, food, cleaning, personal care and so on.
In this assignment study about the changes and their influences on business strategies and
operations, change drivers, factors which impacts on individual as well as team dynamics,
barriers, leadership style and so forth, also, discuss about the theories, approaches, models in
order to minimise the negative influences and leading changes in a systematic way.
About Unilever plc:
This company was founded in 1929 as it is multinational consumer good company which
co-headquartered in London, England. Unilever plc is a transitional goods business which mainly
deals in fast moving consumer goods. The company provides different kind of products and it
started as a merger between margarine producer as well as soap maker which boasts approx 400
brands currently (Unilever PLC, 2019). The company's group was recorded as a froth largest
FMCG company across the world in terms of sales. The Unilever's global media perception is
positive at all as it being described as more innovative and responsible as well. In the September
1929, Unilever was established by a merger of operations of British soap maker Lever Brothers
and Dutch Margarine Unie. In 1930, business grew and new business were launched in Africa
and Latin America.

(Source : Unilever Organizational Chart, 2020)
TASK 1
P1 Organisations where there has been an impact on organisation's strategy and operations
Organisational strategies are the set plans, actions and structures which are formulated by
the management so that the objectives of company can be achieved in an efficient manner which
can help it in dealing with change and gain a competitive advantage in the market. The dynamic
business environment must be efficiently analysed so that the drivers of change and their impact
on company policies can be known. This helps the management in changing organisational
strategies so that the negative impact of change does not affect company's existence in
marketplace:
Basis Unilever BMW
Political
changes
Impact: As there has been an
uncertainty due to Brexit the retail
sector of UK has been impacted
because the trade from EU has become
expensive, spending by customers on
Impact: Due to uncertainty in Brexit the
import of parts which are required to
manufacture cars from EU has become
expensive and also there is a fear of
loosing EU market which is a large

consumer goods has reduced which
means that the company is facing
losses in market (Nelson‐Brantley,
2017).
Strategic changes: The company can
change its pricing strategy so that the
losses of company can be recovered by
increased sales due to low prices. The
positive effect of this change is that
company sales can increase thereby
increasing its profits whereas the
negative impact can be that if the sales
do not increase the company will face
further losses due to decreased prices.
Operational changes: The company
can sell its products on the online
platform with the positive impact being
increase in its sales however the
negative impact can be increase in
technology cost of company.
market for BMW.
Strategic changes: The company can
change its logistical strategy so that it can
import parts needed from other countries
at lower prices. Positive impact is that
cost of manufacturing can reduce while
negative impact is that company will
have to enter into agreements with other
countries to import parts from them.
Operational changes: The company
must focus on increasing customer
relation which will have a positive impact
that sales can increase.
Social
changes
Impact: The customer's spending
pattern has changed with increase in
spending on education and leisure
activities than on consumer goods.
Strategic changes: The company can
increase offers and other benefits on
the sale of its products with a positive
impact of increase in sales while the
negative impact can be that company
cost might increase with increase in
discounts and offers.
Impact: With the increase in awareness
of growing pollution customers are
spending more on electronic vehicles
which has affected the company sales.
Strategic changes: The company can
reduce the price of cars with a positive
impact of increase in its sales while a
negative impact on its image of being a
premium cars.

Operational change: The company
can include return and refund policies
with a positive impact of increased
trust whereas the negative impact of
increased company inventory
(Muluneh, 2018).
Operational change: The company can
include such parts in vehicles which
reduce pollution with a positive impact
on sales and environment whereas a
negative impact of increase in
technological change.
Impact of changes:
Within the context of businesses, changes are negatively as well as positively impact on
operational strategies and operations that will lead the result of changes in team, individual and
leadership style in positive as well as negative manner. It shows as follows:
Changes
impact on
Positive impact of changes Negative impact of changes
Leadership As changes in both organisations BMW
and Unilever's helps in developing the
leadership styles of leaders because due
to the political and social changes
leaders need to be require formulate
changes in their styles so it helps in
leading team in effective manner.
Whereas, changes may negatively
impacts on leadership styles in
Unilever and BMW because to lead
followers and influence team
members towards the changes are
sometimes difficult.
Team Changes positively helps in being a
team oriented environment at
workplace of both the organisations
because a single change is adopted by
all the team members with the large
number of new ideas which makes team
more effective.
But these changes creates disputes
and conflicts among all members of
team that are formed in BMW and
Unilever for the purpose of
performing activities together. This is
to be done because of the availability
of different opinions which are not
possible to considered on a single
change or for accomplishing team