Understanding and Leading Change - ASDA Assignment
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Added on 2021-02-21
Understanding and Leading Change - ASDA Assignment
Added on 2021-02-21
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Understanding andLeading change
Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1P1. Different organisations where there is impact of change on organisation’s strategy andoperations.....................................................................................................................................1P2: Internal and external drivers of change that effect leadership, team and individualbehaviour in organisation.............................................................................................................3P3. Measures that can be taken to minimise negative impacts of change on organisationalbehaviour......................................................................................................................................5PART 2............................................................................................................................................7P4. Different barriers for change and their influence on leadership decision-making................7P5. Different leadership approaches which deals with change at organization...........................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
INTRODUCTIONChange is an approach which has been found useful for developing ideas that result inimprovements (Alavi and Gill, 2017). Organisational change includes changes done bymanagement in relation to operational methods, work structure, hierarchy structure, technologiesand so on. Such change is a result of internal or external pressures. It is very important tounderstand the situations as well as leading changes to get beneficiary results. In order to conceptof understanding and leading change, ASDA is selected which is a British supermarket chain inUnited Kingdom since 1949 which deals in providing multiple products such as fresh food,clothing, electronic item along with banking as well as insurance services. This report includesan impact of change on an organisation’s strategy and operations, ways in which internal andexternal drivers of change affect leadership, team and individual behaviours. It also discussesabout measures which can be taken to minimise negative impacts of change on organisationalbehaviour along with the ways in which barriers to change influence leadership decision making.Lastly, it includes different leadership approaches to dealing with change in a range oforganisational context.PART 1P1. Different organisations where there is impact of change on organisation’s strategy andoperations.Organisational strategies are the actions which helps in planning in order to achieve longterm objectives. It is very important for any industry or company to have relevant as well asappropriate information related to changes prevailing in the market in order to formulate suitableprovisions and implementing the same to attain organisational goals. ASDA is a successfulassociation performing various operations in retail industry and has opened various stores inmultinational countries in order to maximise the profits. Change results in positive as well asnegative impacts at workplace (Blewitt, 2012). At organisation, if any change is implemented oroccurred, it impacts employees, procedures along with strategies and operations. Managers ofsuch enterprises understands the circumstances and manages change. Favourable change helps inenlarging business as well as increasing market share for such companies which help inachieving higher growth rate. For example, when workforce increases along with increase inadoption of electronic devices for such managers have formulated strategies to deliver online1
services in competitive market. Adoption of this strategy has provided convenience to clients andat the same time helped company smoothly performing their operations. Additionally, itbenefited selected retailer to deliver products or services to people living milestones away withinshort time period. Similarly, internal department of ASDA has formulated certain strategies andmade necessary changes in the way they perform various operations. It impacted it formulatinguniform policies for all staff members which rebuild organisational image due to changing rulesand regulations.Significant changes between ASDA and Marks & Spencer which impacts organisationalstrategy and operations:Basis of differenceASDAMarks & SpencerStructural changesASDA has changed itsorganisational structure fromline organisational structure todivisional organisationalstructure. In line organisationalstructure, there are few peopleat the top who were takingcritical decisions related tocompany. But in divisionalorganisational structure,whole organisation is dividedinto departments like finance,marketing and so on. Suchchange has huge impact onorganisational strategies andoperations (Copus, 2013).When workforce was limited,managers had adopted lineorganisational structure butwith the increasing demandsand preferences of customers,Marks & Spencer had to adoptteam based organisationalstructure. Due to this, therewere various changes atworkplace such ascommunication, decisionmaking,performingoperations. All these had greatimpact on organisationalstrategy along with operations.StrategyASDA was followingpenetrating price strategy astheir main objective was toincrease volume of sales. Butwith the changingMarks & Spencer was earlierfollowing premium pricing andnow has adopted marketpenetration strategy whichresulted in changing various2
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