Understanding and Leading Change Essay - Coca Cola & Pepsi
Added on -2020-07-23
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Understanding and leadingchange
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Comparison between firm's operational strategies after adopting changes.......................3P2 Evaluate internal and external factors which affect leadership,team and individualbehaviour................................................................................................................................5................................................................................................................................................6P3Assess measures to minimize negative impact on changes of organization......................6TASK 2............................................................................................................................................8P4Barriers which influences change and leadership decisions .............................................8TASK 3..........................................................................................................................................10P5Different leadership approaches to deal with changes in organization............................10CONCLUSION ............................................................................................................................11REFERENCES .............................................................................................................................13.......................................................................................................................................................14
INTRODUCTIONChanges are there in every organization. It depends on the companies capabilities andskills to manage and adopt them. There are various new trends in business environment. Thesecan be social, technological, political, economic and legal changes (Anderson and Anderson,2010). Companies have to make new strategies and plans by adopting these various factors.These are important for efficient and effective functioning of firm. Through this organizationcan earn more profits,capture more customers. It also helps company to become a strong leaderin the industry and thus they give tough competition to others in the industry. Firm can alsobecome flexible as they can make changes in processes and functions by evaluating recentchanges. This report discusses about the comparison of two companies Coca- Cola and Pepsi tomake new strategies and policies after adopting new trends. Assignment also talks about thechanges in individual, team behaviour and leadership methods which affect both firms. It alsodiscusses the measures to reduce the negative impact on the organizations. This helps alsocompanies for improving the performance and for long term growth. Project also describes thebarriers of change and their influence on leadership decisions (Emira, 2010). It also discussesabout the various leadership approaches applied in companies through which organization canrun successfully. This helps both companies in expanding their businesses and can maintain aunique position in market.TASK 1P1 Comparison between firm's operational strategies after adopting changesCompanies changes are important in running the activities, operations and various tasksin the business. Organization has to continuously scan various trends such as political,economic,legal, technological, social, demographic etc. They had to make new plans and policiesaccording to these various changes. It helps the firm in effective and efficient functioning ofdepartments. Companies can also adopt new opportunities and make innovation in their products.Thus they can provide good quality of commodities to customers. So thus organization canmaintain brand loyalty and have a strong relationship with people. There are two firms Coca –Cola and Pepsi which works in beverage sector in various states and countries.Coca – Cola-
Coca – Cola was created in 1886 in Atlanta Georgia and invented by Dr John SPemberton. It is a popular and famous drink all over the countries and states. After few yearscompany has begin franchising in U.S and it expand bottles operations in various internationalcountries. So due to this organization is not working in a nation but it is famous all over theworld. It is a biggest soft drink and a recognized brand (Foltin and Keller, 2012). Manycustomers prefer it and they others also. Through it company can earn more profits and maintainsa unique position in market.Pepsi-Company has started its operations in 1965. It is a international leader of beverage. Firmhas various portfolio of brands such as Tropicana, Frito-lay etc. Organization has variousoperations, manufacturers which make variety of products and distribute them in various statesand countries. Main objective is to increase the sales through providing of good quality productswith minimum utilization of resources. This helps the firm in raising the standard in front ofcustomers . So it can captures large customers from all over the world. Thus it become verypopular brand in all countries.Different strategies adopted by Coca – Cola and Pepsi are - Coca - cola-Initially Coca – cola has made products of standard raw materials, low price and has goodfeatures. But due to legal changes and government policies company has to make variation indifferent strategies. They have to provide more high quality products at higher price. This helpsin giving various benefits to customers. Firm has to put more efforts on advertising andpromotional activities to distribute the products worldwide. Secondly company has earlieradopted word of mouth advertising in which it has various slogans, posters and decorationcustomers in various retail stores. Due to the social changes such as increase in population anddemand of customers firm has changed its strategy. Now organization uses online promotion forits various products and brands (Fullan, 2014).It is done to capture more customers worldwide.Company has created many unique and innovative websites which give details and benefits tothe brand. So through this firm can reach to many people. Thus it results in increasing profits andfirm can expand their business.Pepsi -
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