(solved) Understanding and Leading Change- Doc

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Understanding andLeading Change
Table of ContentsINTRODUCTION...........................................................................................................................2MAIN BODY...................................................................................................................................3TASK 1............................................................................................................................................3P1 Comparison of various organization and impact of change on the organizational operationand strategy.................................................................................................................................3TASK 2....................................................................................................................................5P2. Internal and external change drivers which affect team, individual and leadershipbehaviour.....................................................................................................................................5TASK 3............................................................................................................................................7P4. Explain different barriers for change and determine how they influence leadershipdecision-making..........................................................................................................................7TASK 4..........................................................................................................................................10P5. Different leadership approaches to dealing with change in a range of organisationalcontexts.....................................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONUnderstanding and leading change is an effective aspect in any kind of organization inthat leaders will be able to adopt many different things more effectively. Leadership is amanagement approach in that leaders have to play different role instead of being superior whenchanges occur in the leading scenario(Yoder-Wise, 2014). This is a type of strategy which canbe utilized by any company in order to make changes and achieve objectives and goals. Inaddition to this change is not stationary, it is continuous process of constructing various thinkingwith the creativity and innovative ideas. It is very essential for company to adopt smooth runningoperations and flexibility which can bring with more creativity in innovative manner. In thegiven report organization which is chosen is Starbucks that is multinational organization, dealswith coffee products. This assignment will mainly focus on external and internal drivers andimpact of change on organization.MAIN BODYTASK 1P1 Comparison of various organization and impact of change on the organizational operation andstrategyAt present every and each business is operating their business with motive that they canearn more profit in the present competitive marketplace. It operates in the chaining environmentfor this purpose organization require to adopt changes which is depend on their customerdemands or situation needs so that company can provide their products more effectively. Thereare several changes which take place during operating the function of business and their day today activities. As the Starbucks, is largest organization which deals with coffee productsworldwide. This organization has been facing several carnages when it was performing businessin market(Doppelt, 2017). So it is required for organization to make changes as per requirementsand needs so that it will be easier for them to compete in marketplace with other organization sothat they can fulfil their motive.Comparison between Starbucks and Costa Coffee as well as their impacts on organizationaloperation and strategy are given below:BasisStarbucksCosta Coffee
Competency based strategyThis is very essential for anyorganization to estimate wantsand needs of the customer's sothat they can bring morecreative and innovativeproduct in the market as perpreferences and taste ofcustomers. The particularorganization Starbucks isbringing different andinnovative ranges of the coffeeand related products so thatthey can fulfil demands ofcustomer and satisfy them.As Costa Coffee has differentproducts like mock tails andinfusion with broad range ofvariety. This company doesnot focus on needs ofcustomers but this organizationis offering different range ofproducts with creativity withofferings(Espedal, 2017).Increasing priceIn this, when an organizationhas to retain the good image inmarket which is morecompetitive then they have toraise price 50% but increasingprice of product can be turnedup as negative image incustomers. In order to maintaintheir image in market againthey have to decrease pricerange.With different kind of effectiveuse and innovation strategiesCosta Coffee is able to takecompetitive position in themarket.Promotion tools and theirtechniquesStarbucks required to bringwith some creative andinnovative products and alsoeffective promotion toolswhich will attract morenumber of customers(Daft andCosta Coffee does notadvertise their products sopeople do not get to knowschanges which are brought byorganization. They need tochange their strategies which
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