Understanding and Leading Change

This report covers different organisation illustration which has effects upon change on their strategy as well as operations. The manner in which change external as well as internal drivers impact leadership, individuals and team behaviour.

Understanding and
Leading Change

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Compare firms where there has been an impact of changes on an organisation's strategy
and operations.........................................................................................................................1
TASK 2............................................................................................................................................3
P2 Determine ways in which internal and external drivers of change affect leadership, team
and individual behaviours.......................................................................................................3
P3 Explain various methods that can be taken to reduce negative impact of change............5
TASK 3............................................................................................................................................6
P4 Determine different barriers of changes and how they affect leadership decision...........6
TASK 4............................................................................................................................................8
P5 Evaluate different leadership approaches for dealing with change...................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Understanding and lending change is considered as the effective aspects of any
organisation where leaders can able to adapt various things in effective and efficient manner.
Changes defined as the transformation state from individuals or company recent state (Alvesson
and Sveningsson, 2015). As per the scenario the chosen company is Tesco, which is large
multinational firm. Its trainer facilitates two case studies of related to AGFA and Golden
Wonder. This reports covers different organisation illustration which has effects upon change on
their strategy as well as operations. The manner in which change external as well as internal
drivers impact leadership, individuals and team behaviour. Are explained. Evaluate measures
which can be consider to reduce negative effects of changes upon firm's behaviour. Several
barriers for change as well as how leadership decision making is influenced by this. Part from
this, usages of various leadership approaches for dealing with changes are also explained in this
report.
TASK 1
P1. Compare firms where there has been an impact of changes on an organisation's strategy and
operations
Now a days, the main aim of enterprises is to gain profitability as well as sustain for long
time. They also performs at changing environment for such objectives as well as they required to
adapt changes according to circumstance. While performing business activities various kinds of
changes take place (Anderson, 2016). The impact of environment and market place is
efficaciously through organisations like AGFA and Golden Wonder. Golden wonder is one of
the recognisable household names for about 50 years. They create a product portfolio that
involves crisps, snacks etc. where as AGFA is a growing name into imaging sector. The Agfa-
Gevaert develops, generates as well as distributes an expanded range of analogue as well as
digital imaging systems.
There are few changes that are seen through both organisation as well as have different
impacts upon their strategies and operation. Changes and their effects are discussed below:
Changes Golden Wonder AFGA
Change in Now a days, market place is being In the changing environment,
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environment dynamic instead of static. As in snack
and crisp market are changing
constantly Golden Wonder analyse
the creations of Golden lights, a low
fat snacks. Respective firm recognise
the primary changes into external
factors such as environment which
modify the market nature. As leading
concern regarding environment
customer get more focused to know
about how the food is being prepared
and what is included in it. In year
1980s, public concerns are leading
towards preservative and additives
into food that are seen effectively and
it is identified that snacks are harmful
for the health. So more people move
to natural products. Few of changes
are prove to be advantageous as well
as another problematic.
Strategy: For meeting these
challenges the respective firm have to
do expanded market research,
considerable investment into
investigation as well as development
of product and effective marketing
strategy implementation (Byers,
2017). Moreover, for these changes
Golden Wonder introduce a Golden
lights in year 1991. through which
they can able to produce low fat
Imaging is considered as the one
of the leading market and
advance technology is showing
their mark as imaging have gone
digital. Digital technology is
modifying the way where
individuals take, process as well
as utilise images. Moreover,
market of digital marketing
transform new paper
manufacturing. The imaging
sector have two essential product
markets that are digital and
analogue. Due to this changing
market of technology effects their
strategy and operations:
Strategy: The AGFA established
the software package known as
MUSICA which allow
radiologists for manipulating
Xrays images into many
manners.
Operations: Also, they can able
to manufacture crystal clear
pictures of baby, high quality of
images which are produce
digitally are very much costly
which may minimise their sales.
In addition to this, agfa image
centre can able to facilitates
flexible series of solutions fro
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crisps and snacks. Also, dull range of
market research was taken place for
launching golden lights like testing
concepts are considered for
facilitating qualitative information
many others. As a result, the taste
was not similar to existing one and
customers are more interested for
healthy eating.
Operations: Also, this impacts their
operations as they move from crisps
and started producing potato snack
with their innovative taste. Moreover,
key threshold utilised through various
diet products into another market.
Also, new pack sizes are served as
well as 10 pack of several pack has
been utilised.
consumers requirements. With
instant capturing of image, and so
on.
TASK 2
P2 Determine ways in which internal and external drivers of change affect leadership, team and
individual behaviours
Driver of change defined as the component by which changes occurs into organisational
operations. This is a disruptive force that is present in almost whole scenarios as well as it have
various effects upon specific cases. The change drivers are of two types external and internal
drivers which impact operation of the business (Copus, 2013). Herein, internal drivers of change
are find by SWOT analysis. Few of crucial drivers that impact operations of Golden Wonder are
discussed below:
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Internal drivers: It is defined as the forces that are present inside a firm as well as that control
and impact their workplace management. Internal factors which impact leadership, team and
individuals are : Organisational culture: It represents the behaviours, attitudes and many others of
individuals and group in workplace. Organisational culture of AGFA is concentrated
towards providing standard quality of images to users. In addition to it, this tends to work
with talented staff which are supportive towards firm and its operations. This particular
driver assists organisations to modify its operation according to culture. The company
culture has optimistic impact upon leadership and team behaviours as due to appropriate
working culture all the staff get motivated and perform effectively for the development
of respective company.
 Financial management: It is defined as the another change drivers in Golden Wonder.
This considered by all management in respect to inside finance and outside firm. This
includes organisation's acquisition of new resource as well as decision of company.
Changing can be more challenging for leadership because leaders will be required to
facilitate complex training to their staff in context of financial management. As for
individual and team behaviours, this changes can produce a resistance feeling into
employees there will be needed to adopt new technology as well as work and also
maintain funds.
External drivers: It defined as factors that represent outside of firm as well as these can
be controlled through company themselves through making strategies. This aids firm to perform
operations efficaciously (Drover and Ariel, 2015). External drivers in context of Golden wonder
are:
 Political: This plays crucial role into snack market and imaging imaging industry. Earlier
in year 1980s, this is shown that government taken a number of initiatives for
encouraging changes into British diet. Regulations upon ingredients description on
packets was launched with the fat and saturated fats percentage. Also, recently, the
Health of nation initiative was introduced, creates to aware individuals about the impact
of lifestyle on health by education programme. Where as some act related to technology
were launched. As government change the political policy or develop the new one so new
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policies will effect both the firm operations directly or indirectly. Moreover, people and
team have to work accordingly which affect its productivity.
 Economic factors: This is the crucial drivers as it affects upon the potential
attractiveness of provide marketplace. It includes growth rate, inflation rate and others.
As the growth rate and inflation rate changes so this impact production of Golden
Wonder as well as AGFA if it minimise their sales get reduced. Moreover, this impact
the behaviours of leadership as they have to motivate their staff to works at that condition
also. Social factors: As snack and chips are trending into society and also it becomes the habit
of people to eat chips at free time. So, the Golden wonder has to take advantage of this
and develop various varieties of snacks which helps them to enhance their profitability
and sales. Where as the AGFA also have to manufacture their digital imaging products as
per the demand of society. Also, this impact the leadership behaviours, they always have
to get knowledge about the current trends of market so that they can able to leads its staff
accordingly and also affects teams and individuals behaviours.
 Technological: As technology are growing, Golden Wonder have been take advantage of
essential technological innovation hugely due to commitment to investment into research
and development. This effects their operations positively as they formulate a new
procedures for production of Golden Lights, borrow technologies from pasta and baking
sectors. This aids them to produce low fats snacks and enhance profitability. Where as
AGFA already deals in technology so to remain a market leader, their manager are
focused themselves with future and adapt advance technology. All these effects the
behaviour of leadership, team and individuals as it may resist this changes. So, leadership
will assists them to convert its behaviour into advanced form and gives crucial training
for adopting advance technology.
 Legal factors: This drivers includes various legislation which is develop through
government. So, various laws are formed related to chips and snacks industry all the
Golden Wonder and AGFA have to comply into their business operations. This will
impact the leadership, individuals and teams behaviours as they have to performed as per
the implemented regulations.
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 Environmental factors: This is regarded as the external drivers that includes climate,
weathers, environmental policy and others. The company like Golden Wonder and
AGFA both has to developed their products in such a way that do not harm the
environment. Such as Golden Wonder have to utilise eco- friendly plastics into their
packaging process. It will impact the leadership, team and individuals behaviours as its
leaders have to developed effective strategy that will motivate them to do the work with
full efficiency.
SWOT analysis of Golden wonder Strength: Golden wonder serves variety of light weighted, baked as well as standard
quality of wafers and chips. This also serve healthier fast food to its clients. Moreover,
they also have several flavours like onion, cheese and others. It packaging can be
recycled effectively and effectually. Weakness: The main weakness of Golden Wonder is they are vary much spending into
the research and development due to which they can not able to manager their finance
effectively and efficiently. Opportunities: The Golden Wonder can expand their business by opening its new outlets
into various areas where it is not located. Moreover, they can also add ons the new
flavour into its products.
 Threats: The major threats of Golden wonder is their competitors and there are various
new brands which are serving the similar products with same ingredients.
P3 Explain various methods that can be taken to reduce negative impact of change
For minimising the negative impact, Golden Wonder can utilise PDCA model of change
management to maximise the optimistic affects of modification as well as decrease the negative
effect. This is explained below:
PDCA:
This is regarded as the repetitive four stage model for continuous improvement into the
management of business procedures. It is also called the Deming cycle as well as stands for plan,
do, check and act.
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 Plan: In this, Golden Wonder can do a robust marketing research to examine whole
marketplace and determine efficacious opportunities for organisation. Then, firm will
make strategy for ensuring that these opportunities are acquired in appropriate way. Thus,
Golden Wonder can conduct investigation as to change political and technological
scenarios as well as develop appropriate strategy against this. As marketing research are
by which behaviour of company get impacted as it has to make strategy according its
employer as well as workers have to work. Do: Respective organisation measure these strategies for the production of its goods and
services. It is important to examine the formulated strategies in against other organisation
and their plans (MacBeath, 2013). For example, firm formulate effective strategies such
as Golden light adoption in order to facilitate its product at low fats. It is essential for the
organisation to evaluate by taking into consideration prediction and expected outcomes.
Due to low fat snacks Golden Wonder market get affected in positive manner due to
which they will able to gain competitive advantage which will aid in their growth as well
as development.
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Illustration 1: PDCA Cycle
(Source:PDCA Model. 2019 )

 Check: Herein, Golden Wonder needs to evaluate their strategies appropriately which
firm plan to implement in respect of modification. For instance, company required to do
comparison, current outcomes of strategies with expected one to find the scope of
deviation. Thus, in case recent standards of outcomes are more than expected one them
company have to perform their pre-determine strategy. However changed results may be
required through organisation for changing their plans to accomplish need standards. By
it, behaviour of firm get impact as Golden wonder identified action opportunities
according to that they develop plans.
 Act: After efficaciousness determination, in this organisation will chose that which plan
has to be implemented in future as per analysis. Thus, respective firm will provide
training and development activities to its employees for enhancing strategies scope to
become successful for better future. Such as behaviour of respective company get
impacted as plan executed in future so it has to facilitate training to staff and make
strategies for accomplishing goals.
TASK 3
P4 Determine different barriers of changes and how they affect leadership decision
The change in firm is considered as the essential aspect for understanding to complex
situation of company as it aids them to make appropriate strategies in order to attain firm's
objectives. To sustain into competitive environment, organisation have to adapt changes which
permit them to sustain for longer duration (NHS England, 2016). But during that period, it
effects company in negative and positive manner which become a barrier for them to acquire
change within organisation. In context of Golden Wonder which is British firm that facilitates
foods, snacks and many other to people. So, some barriers are faced through selected company
are discussed below: Inefficacious communication: In appropriate communication can becomes the changing
barriers . The elements for the growth of firm is efficacious communication. While in
efficacious communication drives towards many issues like conflicts, dissatisfaction
among workers and have impacts on decision taking of leaders. In addition to this, it
hamper whole work surrounding as well as reduce sales an productivity of Golden
Wonder. For overcoming from this barriers, leaders provides accurate information about
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changes within operations which incurs into organisation. It formulate appropriate
working environment as well as enhance profitability of respective firm.
 Lack of staff engagement: Currently, it is known as the common issues within whole
world. It is because usually staff has change fear so it do not engaged into the procedures
of firm changing where as some workers may indulge in this aspect. Staff engagement is
only possible when firm listen its ideas and thoughts as well as ensuring them that
modification are effective for organisation according to its engagement. In respect to
Golden Wonder, their staff are mostly engaged in their business operation through this it
can able to take initiation in appropriate manner. It effects the leadership decision taking
as respective firm reason behind this many staff has change fear so that any firm can
obtain loss as lack of employment. Thus, this is essential for leaders of organisation to
formulate effectual decision effectually.
The above explained changing barriers has impact upon Golden Wonder leaders decision
and accomplishment of goals. By force field analysis, it allows respective organisation to
identify and examine challenges as well as aids them to implement strategic decisions which
enhance organisational growth.
Force Field Analysis model: This is considered as the most efficacious model which
mostly aids into the operations of Golden Wonder as well as also concentrate upon finding
proper restraining as well as driving factors which influence decision taking procedures. This
particular model with finding as well as measuring many factors which can bring effective
improvement into firm (Norman and Verganti, 201). This also aids functions of management for
knowing about requirements of that factors for brining change about actual impacts. Change force identification: According to the management of Golden Wonder, they
need to analyse risk factors while performing changes into continuous procedures.
Because of this, it become more essential for their manager to overcome the risk and
develop effectual strategies consequently. Change substance: As per this Golden wonder manager required to ascertain the reason
that are essential for enterprises for brining changes for future. Score assign: Herein, Golden Wonder manager need to assign appropriate score too all
change that is executed for attaining the objectives in efficacious ways. So that its main
intent is to develop effective process of modification appropriately and efficiently.
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 Force against alteration identification: Herein, Golden Wonder manager's has needs for
various resources so that it can change as well as manage its work consequently in an
effective way. They are essential and simply applicable upon secondary resource fro
brining appropriate changes with respective firm.
 Evaluate and execute: As per this, it can be ascertained that Golden Wonder managers
implement as well as evaluate various changes into several ways with the assistance of
effective changes within organisation. Through this, they can simply develop effectual
decisions. Therefore, this concepts aids individuals of firm to execute its ideas into
organisation so that they can survive into competitive market fro longer duration in
proper way.
TASK 4
P5 Evaluate different leadership approaches for dealing with change
There are many leadership approach that can be adapted through Golden Wonder for
performing task effectively as well as efficiently. Its manager can adapt several approaches and
change management model appropriately (Olson and Simerson, 201). Few approaches and
methods are mentioned below:
 Democratic approach: It is defined as the leadership style where firm's leader includes
its subordinates for taking efficacious decisions. In addition to this, it leads towards
employees engagement that inspire them effectually which directly effects on its
productivity in proper way. In respect of Golden Wonder, if they adapt democratic
approach then they can encourage as well as involve staff for long term which maximise
its ratio of productivity and retain workers for longer period.
 Autocratic approach: This is defined as leadership style where authority of decision
making rely with individuals. In this circumstances, Golden Wonder manger do not
involve its subordinates within procedures of decision making because of that they feel
unsatisfied as well as demotivated which will directly or indirectly effects upon
productivity and working (Painter and Clark, 2015). In respect of Golden Wonder, in case
they adapt particular process it may capable to minimise the time taking for decision
making. But they also minimises staff engagement because of that they feel unmotivated
to its work area.
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 Situational leadership: This theory is formed through Ken Blanchard and Paul Hersey
in year 1969. within this approach, leaders needs to adjust its style for the intent of sitting
according to the development level of its followers. Moreover, in this the style of
leadership may be modify regularly in order to meet with various requirements of firm.
 Advantage: it aids leaders to create surroundings that is friendly for for their
employees. This assists them to maximise leaders awareness related to followers
requirements.
 Disadvantage: The main disadvantage of this is that it concentrates on immediate
needs instead of long term objectives. Transformational leadership: This is regarded as the type of leadership in which
leaders to motivate and inspire staff to form several modification that will assists them to
grow its future and firms too.
 Advantage: The main advantage of this approach is this reduces the turnover cost and
also aids to retain clients. Moreover, it assists to manage as well as develop changes.
 Disadvantages: The main disadvantage of this, it needs regular communication
among manager and leader which can not be possible always. It concentrates upon
deceptions.
Golden Wonder may used several change management model in order to adapt
modification effectually and efficaciously at its work area, some of them are mentioned below:
Lewin's Change model:
This is considered as theory that depends upon three step model which are unfreeze,
change and unfreeze that aids company to perform effectual change. The Golden Wonder apply
this particular model for designing structure which aids its manager to formulate strategies
accordingly according to the circumstances. Respective model is explained below: Unfreeze: Herein, Golden Wonder managers finds the changes as well as take approval
from its management that particular modification is needed within firm. For example:
selected firm finds the requirement of modifying its promotional techniques that they are
presently utilising. They are utilising personal selling, promotional events etc. but
currently they decided to use social media for promoting their products for which it take
approval from higher authority.
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 Change: Herein, manager deliver the plan of change to another individuals of firm as
well as try to solve or overcome rumours in respect of changes. After that they formulate
strategies and plans as per the requirements through including staff into changing
procedure. In this, Golden Wonder may make effective plans to make strategy.
 Refreeze: Herein, Golden Wonder make path through which it execute changes as well
as sustain it for longer duration into company. For it, they create, design and organise
training events as well as describes staff that how to utilised advance technology and why
this is advantageous for them (Rodd, 2015). Through it, workers get to understand the
efficaciousness of new promotional technology as well as how to utilise this.
CONCLUSION
From the above report it has been concluded that changes plays essential role within
firm's activities as well as operations. Executing modification in company outcomes in both
negative and positive manner. In case firm want to check efficaciousness of modification it may
compare its tactics and activities with its rivals. There are two kinds of drivers change that
impact the behaviours of team, leadership etc. at work area. These moreover, firm adapt PDCA
model which will aids in reducing negative effects. Also, leadership plays effectual role into
procedures of decision making. In addition to this, with the usages of various leadership
approach firm can deal with changes in broader range of company context.
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REFERENCES
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Alvesson, M. and Sveningsson, S., 2015. Changing organizational culture: Cultural change
work in progress. Routledge.
Anderson, D. L., 2016. Organization development: The process of leading organizational
change. Sage Publications.
Byers, V., 2017. The challenges of leading change in health‐care delivery from the front‐
line. Journal of nursing management. 25(6). pp.449-456.
Copus, C., 2013. Leading the localities: Executive mayors in English local governance.
Drover, P. and Ariel, B., 2015. Leading an experiment in police body-worn video
cameras. International Criminal Justice Review. 25(1). pp.80-97.
MacBeath, J., 2013. Leading learning in a world of change. Leadership for 21st Century
Learning, Educational Research and Innovation, pp.83-106.
NHS England, 2016. Leading change, adding value. British Journal of Healthcare
Assistants. 10(6). pp.302-303.
Norman, D. A. and Verganti, R., 2014. Incremental and radical innovation: Design research vs.
technology and meaning change. Design issues. 30(1). pp.78-96.
Olson, A. K. and Simerson, B. K., 2015. Leading with strategic thinking: Four ways effective
leaders gain insight, drive change, and get results. John Wiley & Sons.
Painter, S. and Clark, C. M., 2015. Leading change: Faculty development through structured
collaboration. International Journal of Doctoral Studies. 10. pp.187-198.
Rodd, J., 2015. Leading Change in the Early Years. McGraw-Hill Education (UK).
van der Voet, J., Kuipers, B. and Groeneveld, S., 2015. Held back and pushed forward: leading
change in a complex public sector environment. Journal of Organizational Change
Management. 28(2). pp.290-300.
Online
PDCA Model. 2019. [Online] Available through: <https://www.quantumdiaries.org/tag/pdca-
cycle/>
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