Understanding and Leading Change: A Case Study of Subway and Greggs

UNDERSTANDING AND LEADING
CHANGE
Subway and Greggs

Table of Contents
INTRODUCTION..............................................................................................................1
TASK 1.............................................................................................................................2
P1 COMPARING EXAMPLES OF DIFFERENT FIRMS WHERE THERE HAS BEEN
AN INFLUENCE OF CHANGE ON THE STRATEGY AND THE OPERATIONS OF
THE FIRMS.................................................................................................................. 2
P2 EVALUATION OF WAYS BY WHICH INTERNAL AND EXTERNAL CHANGE
DRIVERS INFLUENCE THE TEAM, LEADERSHIP AND INDIVIDUAL BEHAVIOR IN
FIRMS.......................................................................................................................... 4
P3 EVALUATING MEASURES THAT COULD BE ADOPTED FOR MINIMIZING THE
NEGATIVE INFLUENCE OF CHANGE ON THE BEHAVIOR OF THE
ORGANIZATION..........................................................................................................6
M1 ASSESSING DRIVERS FOR CHANGE AND TYPE OF ORGANISATIONAL
CHANGE THEY HAVE IMPACTED.............................................................................8
M2 APPLYING THEORIES AND MODELS FOR CRITICAL EVALUATION OF THE
FIRM’S RESPONSE TO CHANGE............................................................................10
TASK 2...........................................................................................................................12
P4 EXPLAINING BARRIERS FOR CHANGE AND DETERMINING IN WHAT WAY
THEY IMPACT LEADERSHIP DECISION MAKING IN THE CONTEXT OF SUBWAY
................................................................................................................................... 12
M3 USING FORCE FIELD ANALYSIS FOR ANALYZING DRIVING AND RESISTING
FORCE AND DEPICTING IN WHAT MANNER THEY IMPACT DECISION MAKING
................................................................................................................................... 15
TASK 3...........................................................................................................................17
P5 APPLYING LEADERSHIP APPROACHES TO DEAL WITH CHANGE................17
M4 EVALUATING EXTENT TO WHICH APPROACHES OF LEADERSHIP CAN
ASSIST IN DELIVERING THE ORGANISATIONAL CHANGE IN AN EFFECTIVE
MANNER THROUGH APPLYING MODEL AND FRAMEWORK...............................19
CONCLUSION............................................................................................................... 21
REFERENCES...............................................................................................................22
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INTRODUCTION
Change in any organization stimulates resistance as it is a challenge against the beliefs,
habits of the stakeholders of the firm. For the assignment, 2 firms from the food
industry have been chosen where the firms will be compared for their impact on the
change in the strategy and the operations of the respective firms. The similarities and
the dissimilarities will be compared for the approach of the organizations to deal with the
change. Furthermore, the evaluation will be done by which the external and internal
drivers of change can have an influence on the leadership behaviour followed by
suggesting measures that could be taken for reducing the negative impact of change.
The theories will be applied for critical evaluation of the response of a particular firm
towards change.
Moreover, the barriers to change will be described along with the use of force field
analysis for analyzing the resisting and the driving forces which may have an impact on
the decision making. Furthermore, approaches to leadership will be deployed followed
by drawing appropriate conclusions.
The two firms have taken among which first is Subway which is a privately held
company was found 52 years back in Bridgeport, US. It has a total of 44,834 outlets in
112 countries. Greggs is a public company founded 79 years ago by John Gregg and
has headquarters in the UK. It serves in a total of 1764 locations.
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TASK 1
P1 COMPARING EXAMPLES OF DIFFERENT FIRMS WHERE THERE HAS
BEEN AN INFLUENCE OF CHANGE ON THE STRATEGY AND THE
OPERATIONS OF THE FIRMS
The development and growth in the world generate the demand for growth in the
business as well. For this, the business needs to cater some change in their operations,
services or introduce new products so as to match the level of the market and sustain in
the business world (Carnall, 2018). Observations have shown that the firms always
ready to adopt the change gain sustainable growth and development and also increase
the rate of retention in the marketplace. The changes taken place in firms, Subway and
Greggs are depicted below-
Subway
The strategies that are adopted by Subway are-
 Deliver fresh products round the clock in order to maintain the customer's loyalty
 Its strategy is to expand its franchises chain with the passage of time in
accordance with the location of the outlet which can grab more attention and
seek exposure of the consumers
 One of its strategies undertakes the analysis of the trends in the food market and
match up with them
 It is working towards the simplification of the operating model by making the best
use of technology for kiosk ordering and online order and payments (Khan,
2014)
Influence of the change on the operations and strategy of Subway
 The management hierarchy of the firm has been influenced by the change in the
operating model along with generation of new strategies for the operations
management and supply chain management
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 The change of the firm in the form of adoption of new technology resulted in a
simplification of the operations of the firm (Min and Min, 2013)
 The campaign by Subway for minimizing the usage of plastic with optimization in
packaging etc has led to the introduction of new operations for the sustainable
development and change in the strategies by the firm
Greggs
The strategies adopted by Greggs are-
 The strategy for an increase in sales was formed by Greggs for witnessing a rise
in sales and revenue which was a part of the project ‘Sunrise’
 Its strategy know as food on the go was aimed towards delivering food freshly
prepared which is accessible by all (GREGGS, 2017)
 The firm has an expansion plan for the stores to match the 2500 milestone with
subway, one of its rivals
 The firm has adopted digital transformation as a strategy with utilizing the Sap
business suite as the ERP business solution for transformation, standardization
and simplification of its operations
 The focus of the company on the high streets for delivering food on the go is an
effective strategy and part of the expansion plan
Influence of change on the Greggs strategies and operations
 The change project ‘Sunrise’ helps the business of Greggs to determine what all
products are required in the stores and the new product development thus
simplifying the tasks to a greater extent
 The big data project as part of change which was worked upon by Darren Mayne,
the product category manager at the company has helped in understanding the
trending patterns of each of the stores and also helped in pinpointing the store
segments like the tourist shops in which new product development can be
fostered (Future Leaders, 2015).
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 With the introduction of food on the go, the operations of the company have
become more organised and simplified thus contributing towards an exponential
rise in the number of customers and thus rise in capital
P2 EVALUATION OF WAYS BY WHICH INTERNAL AND EXTERNAL
CHANGE DRIVERS INFLUENCE THE TEAM, LEADERSHIP AND INDIVIDUAL
BEHAVIOR IN FIRMS
The firms in the food industry are being impacted by the external environment in which
they flourish in a negative as well as positive aspect. The drivers of change, internal as
well as external that influence Greggs and Subway are-
Economic- Both the firms, have observed growth in the recent years witnessing an
increase in revenue as a result of the changing economic situations where they operate.
In the UK, due to Brexit, the economic condition is fluctuating to some extent which may
negatively impact the business of the food industry (Lane, 2010).
Political- The bakery and fast food restaurant chain operate in UK and other places
which may be definitely affected by the change in political situations at the various
places. These changes can be introduced in the companies in the form of new wage
legislation for the individuals, the new safety rules or the Anti-trust laws etc. Also, the
international trade regulations are likely to impact the companies.
Technological- With the advent of digital transformation, the firms like Greggs and
Subway have adopted the new ERP systems and the online booking and delivery
systems with the Kiosk centres which have highly impacted their business in a positive
manner. This breakthrough in the food and restaurant industry has simplified the works
of employees and also reduced the human intervention.
Social- People have now become more health conscious and thus this is a challenge
presented to the companies to innovate and cater new product development of such
products which are healthy as well as tasty. So from the changes in the social life of
people, the firms have gained encouragement for innovation and therefore generate
more commercial profits (Lane, 2010).
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