(Docs) Understanding and Leading Change : Assignment

UNDERSTANDING AND
LEADING CHANGE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK-1............................................................................................................................................1
P1 different organisational examples where there has been and impact of change on
organisational strategy and operations...................................................................................1
P2 Internal and external driver of the change affect leadership, team and individual behaviour.
................................................................................................................................................3
P3 Describing measures to minimize its negatives impact of change on the organizational
behaviour................................................................................................................................4
P4 Different barriers for change and how they influence leadership decision-making in a
given organisational context...................................................................................................5
P5 Different leadership approaches to dealing with change in a range of organizational
context....................................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Understanding and leading change includes change in strategy, plans and design,
products, service and operation's change drivers are the internal and external factors that affect
the overall all business performance. Chosen organisation is Captify is a data driven display
company which is specialising in search intelligent and media decision. This report discusses
about the different structure examples where there has been an impact of change on
administration strategy and operation. This report also measure the internal and external factors
of change that affect leadership, team and individual behaviour with in organisation this report
also discuss about the different obstacle of the change and determine How they influence
leadership decision making in an organizational context. The report further discusses about the
different leadership approaches to dealing with change in a range of structure context(Atkinson,
Dörfler, and Rothfuß, 2018).
TASK-1
P1 different organisational examples where there has been and impact of change on
organisational strategy and operations.
Organizational strategy is the process which adopt by companies to achieve their long term
goals. This is the world where there has been a more competition between firms and to compete
with each other, more and more operational strategies companies now adopting. Therefore, two
real world examples of organization are as follows-
CAPTIFY- it is a global leader in search intelligence service. Captify unique semantic
technology analyses billions of monthly investigating to power insight and medial across all the
different channels and each device. Company has also shifted its business in online platform in
order to provide better and effectual services to customers. Casptify actionable insights plat a
important role for different brand and other channels relating large world trends, user interests,
real life behavior and intent signals.
NISA- recently Nisa has adopted new operational strategy to shift its business in online
platform. To remain competitive and efficient, manager of the company has developed an
effective market research. In such type of research more emphasis will be developed on recent
current trend of the market.
Similarities and differences to adopt operational strategies are as follows-
1

Similarities between the operational strategies of the company is that both the companies
have shifted their business in online platform, in order to develop efficiency in business. Both the
companies are doing its business in the market of groceries where to capture more customers
new online operational strategies has been adopted. Management of both the companies have
evaluated effective market research where recent trend have been analyzed. Both has developed
strategies to offer discount and to conduct proper sale at the time of festival and celebration.
Differences:
CAPTIFY NISA
Leadership strategies In order to develop changes in
business operations, leaders of
this company has followed
transformation leadership style
where they have motive to
develop effective
communication relationship
with employees.
For developing organizational
change, leader of this company
have followed situational
leadership style where to
achieve specific goal of
organization, leader develop
efficient strategy where proper
explanation of vision and
mission has been provided to
them.
Motivational theory For developing business
operations in accordance with
new operational strategy,
management of the company
have followed Maslow's
Hierarchy theory.
In order to develop conduct
business in accordance with
new strategies, management of
the company have followed
Two factor Herzber theory for
satisfying employee needs.
Technological factor In order to conduct smooth
business functioning, company
has developed high speed
internet access, computers,
data security software and
websites.
For conducting business in
accordance with online,
company has installed software
for data security, websites,
email and also computers also
brought by companies.
2