This report examines the concept of change management within organizations, focusing on the case study of AEGON, a leading life insurance and pension company in the UK. It analyzes key drivers of change, both internal and external, and their impact on the company's strategy and operations. The report also delves into various leadership approaches and models, including transformational leadership, McKinsey's 7S Model, and Force Field Analysis, to evaluate their effectiveness in managing change and minimizing negative impacts on organizational behavior.