Leading Change Initiatives: A Business Perspective

This assignment provides an in-depth analysis of leading change initiatives in business, highlighting the importance of planning, organizing, and managing resistance to achieve success. The study examines the internal and external drivers that influence change in organizations, including the positive and negative impacts on businesses. Specific strategies such as presenting a strong business case, building communication, and celebrating success are discussed. Case studies from Sainsbury's and Burger King demonstrate the successful implementation of change initiatives. The assignment concludes with suggestions for minimizing negative impacts and continuous improvement.

Understanding and Leading
Change

Table of Contents
INTRODUCTION................................................................................................................................3
LO1.......................................................................................................................................................3
P1 Compare different organisational examples where there has been an impact of change on an
organisation’s strategy and operations .......................................................................................3
M1 Different drivers for change in each of the given examples and the types of organisational
change they have affected...........................................................................................................5
LO2.......................................................................................................................................................6
P2 The ways in which internal and external drivers of change affect leadership, team and
individual behaviours within an organisation.............................................................................6
P3 Measures that can be taken to minimise negative impacts of change on organisational
behaviour.....................................................................................................................................7
M2 Apply appropriate theories and models to critically evaluate organisational response to
change.........................................................................................................................................8
D1 Draw conclusions and recommendations with valid justifications for planning effectively for
change and applying change impact analysis............................................................................10
CONCLUSION..................................................................................................................................10

INTRODUCTION
Understanding and leading change refers to the problems and conflicts which came from
change in organisation. From the change it has to understand that what changes may effected by the
environmental factors. Organisation understands the major problems which comes with change and
try to solve the conflicts. Burger King is global fast food chain market and its headquarter is
situated in the US. It is the fifth largest food chain market in the world. Other organisation is
Sainsbury's which have second largest retail chain market in UK. It has the biggest share in the
supermarket. This file will include following-the ways in which organisation change make impact
on the organisations' strategy and operations, the influences that drivers of change have on
organisational behaviour.
LO1
P1 Compare different organisational examples where there has been an impact of change on an
organisation’s strategy and operations
Organisation change is the process in which an organisation change on the basis of present
and past scenario. It considers a wide change in the organisation in effective manner. There are two
organisations Sainsbury's and Burger King and they both have changed in itself. It makes impact on
the strategies and operations of the organisation. It also impacts on internal and external
environment of the organisation (Coghlan and Shani, 2015).
Changes in Sainsbury's
Chief Executive Officer of Sainsbury's decided to cut off the jobs. and they decided to cut
many of the jobs just because of lack of money and combined the jobs in one role. It faced the price
war so they need to be change in the organisations' strategy and operations and in the process. They
applied strategy of The Best products in fair price, their values make the different, they know that
their customers are better than anyone.
Impact of changes -
This made good impact on the operations of the organisation because organisation cut the
jobs and give responsibilities to the one person and that person leads the role of two people and it
made their financial condition better and thing impacted on the organisation in positive manner.
Cutting off jobs made impact on the organisations operations and strategy because they reduce the
jobs and it makes impact on the organisation due to price wars (Drago-Severson and Blum-
DeStefano, 2018). The new strategy is planned that they started to use the price in quality product.
The money which they saved from cutting off the jobs, used to increase the quality of the products.

It impacted in good manner because people like quality product in low price. It increased the
demand of the products and made organisation profitable.
Changes in Burger King-
Burger King decided to change in the structure and architecture of the organisation and use
that to alternative of their company culture. They also combined their global department and
operational departments. They know that it leads the accountability of the organisation. It applied
strategy to spread off all around the world, increase in stores and market.
Burger King changed the organisations' architecture and culture but the problem was that their
changed was not fit into the competitive strategy not fit into the competitive strategy.
Impact of changes-
Change in structure has also made positive impact because people got attracted with it and
best structure with the best quality in low price and with providing better service and operations.
and to correct this, Burger King cutting off many employees. Human resource department said that
this was important for increase the efficiency of the organisation. It made positive impact on the
Burger King due to quality food with low cost and good taste. This strategy helped the Burger
King to achieve the goal and this thing also make them fifth largest food supply chain in country
and it is the big thing.
M1 Different drivers for change in each of the given examples and the types of organisational
change they have affected
They made the products with low price and best quality. They focused on increase the quality of the
product because customers always want quality product.
In this the external driver affected them to change which is customers. Customers are the people
who helped the organisation to increasing the productivity of the company and they focused on the
customers. They also changed due to organisational culture because they know that if the employees
in the organisation are happy then it is easy to solve the problems which faces by the organisation.
This thing create profitability for the organisation.
Types of organisational change they have affected
Transformational change-
In it the organisation adopt the strategy which suits to them and which also suits to the rapid
changes of the organisation. In it the organisation do what suits the organisation. They both think
about fired to the employees and use that money in the quality product so they fired the employees
and manage the work through different strategies which followed by the employees.
Organisational wide change-

It is the change in which the organisation change in itself on the large basis. It is the wide
area of the organisation. In it the policy changed and also the leadership and many new things
change. They both organisations affected by this change. Sainsbury's fired many of the employees
in a wide area it was not only held in the organisation but also in many branches and they combined
the marketing group with other group to save the finance and use them in different other policies.
They also use it in the new technologies like online services.
LO2
P2 The ways in which internal and external drivers of change affect leadership, team and individual
behaviours within an organisation.
External drivers of change
PEST Analysis
Political- Change in political control influence the funding and priorities of public. An
organisation runs in a broad area of law and it is compulsory to follow the law. Through the change
in organisation political factor effects. Change in legislation and policies effect on the business.
Thus, in case of expanding the business to some new place Sainsbury company are bound to follow
various rules and regulation imposed by government.
Economical- economic factors like interest rates, growth rates, export-import rate etc. that
all things which influence the business and they make effect all employees of the company. In such
cases many barriers are organised regarding the import and export of goods and services of
Sainsbury company thus it resultant to affecting the external factors.
Social- about to increase in customers so the change has to happen to understand the need
and wants of the customers and aware about their satisfaction level. Poor service delivery is not
good for any organisation and it breaks the strength of the organisation. The time plays an important
role for everyone so poor service delivery make impact on the profitability of the organisations and
also decrease the customers. Sainsbury company are expanded at large scale and lot of employees
are engaged with such business and thus it resultant in brining culture differences in the employees
which reflect the values of employees at large scale.
Technology- Technology can also impact on the organisation because it is the important
aspect to run the organisation. People likes technology which provide by the organisation for better
service and products. Due to changes in technology, Sainsbury company resultant in binging more
skilled person to handle the online issue which is to be faced by company at the time of delivering
the goods through online.

These all are external drivers which impact on the leadership, team and individuals of the
organisation in different manner. Sainsbury's and Burger Kind both were impacted with these
factors at the time of change. Change impacted the leadership because it is not easy to struggle with
new process of work and new structure. If an organisation change then in make impact on the whole
workers of organisation including team, individuals and leaders.
Internal drivers of change
SWOT Analysis
Strength- Finance management necessary to run the organisation it is compulsory. It is
needed to purchase the raw material, preparing for new assets, funds distribution etc. Clothing,
finance and energy is also good of the organisation. Sainsbury carries a strong brand image and
thats the reason they attract customers through their products and services.
Weakness- Employee morale is the main weakness of the organisations. Employee
satisfaction is very important for every organisation. Prices are hire and in low cost many other
competitors gives the product. Due to less retention of prices in such products there are lot of
competitor raised in Sainsbury company which bring similar products in market at that of which
they are offering.
Opportunity- There are many opportunities for the company to grown up in the whole
world because demand of the product increase day by day and products like by people. Due to
globalisation, they can easily promote their goods and services through different countries and
Illustration 1: SWOT Analysis
(Source:SWOT Analysis, 2017)

sainsbury can use such opportunity in better way.
Threat- Threat of any organisation is competition. Many competitors exist in the market
with same product and also in low cost so it is the threat for organisation to stay in the market with
competition. By offering the same product at low prices, there are various competitors in the market
for same products this it resultant in threats to the Sainsbury company.
These all internal drivers of change make impact on the individual, team and leadership. It is
all upon the employees of the organisation that how will they perform well with the change. It is
upon leader to give the best quality product with service delivery. It is upon the employees to make
positive environment in the organisation so this all thing effect on all of them(Nelson‐Brantley and
Ford, 2017).
P3 Measures that can be taken to minimise negative impacts of change on organisational behaviour
The negative impact of the change and measure to minimise them are following:
Employee resistance- It considers in the emotional factors which introduced by change in
organisation. Employees work with the organisation from along period and they all are comfortable
with process of the organisation their work but due to change in the organisation they found stress,
loss of loyalty, changes in their life, increased time away from work, etc. Employee resistance is not
good for the organisation and it reduces the overall profitability of the organisation. Sainsbury
company are engaged with large number of employees thus it is important to have resistance of
employees so that they carry their activities for longer term and also they lost the most trusty
employees in their organisation.
To reduce the employee resistance organisation has to focus on the employees and they can
reduce resistance through reward system that the employee who complete the task in the fix period,
will get something extra from the organisation in the form of incentives, bonus etc. Hear their
problems and talk to the employees regarding solution. Leaders can motivate them for the
future(Morrison and Rooney, 2017).
Waning industry influence- When an organisation fails to change then it can loss the image
of itself within and outside the organisation. Other competitors see them with negative eyes and it
totally lost its reputation in the market. This thing damages the overall productivity of the
organisation and firm also decrease their customers as well as investors. Negative image among the
shareholders. These all are the outside impact which will face by the organisation when it fails to
change(Rogers and Marres, 2016). Sainsbury company cannot continue to increase their sales they
result in reducing their stability in market and also it affects their goodwill and brand image for
future retention.

To reduce the waning industry influence they have to work with new scheduled. Cutting off
the employees to manage the financial condition and change in the overall productivity of the
organisation. Image is the very important thing of the organisation and to manage the image of the
organisation they also use conferences and seminars for convincing the shareholders and employees
that the change makes negative impact but it will be positive and get ideas from everyone to solve
the problems. Pricing down of the product and sell in the market if the customers once know it is
not bad then they used to purchase the product and it is possible that it would be good. Sainbury had
to reduces their employees so to improve their financial position or also maintain certain budgets to
increase their sales in market.
Inefficient processes- It impacts in form of inefficient processes. If an organisation hire the
new employees for change the organisation and get rid of with negative impact and the hired
employee want to use new technology or new software then it is not easy for the organisation to
give sufficient resources to them because it is the condition of loss. So the process decreases in
efficient work and company work with lack of resources(Espedal, 2017). Sainsbury company
reduces their more efficient employees and also there are chances of dishonesty and fraud among
employees of they bring more employees in their premises. Thus, it also results in brining more
technology and resource for their further use.
To solve this problem they have to achieve the new objectives which start from lack of
resources and with the new challenges and they also can use trial and error method because if once
the method helps in achieve the target then it is profitable for the firm and it will create goodwill
again. They can suggest employees about overall techniques and resources.
M2 Apply appropriate theories and models to critically evaluate organisational response to change
Change management theories and model
Lewin's change model
Unfreezing- It is the initial stage of change(Lopez and Wise, 2015). In it the organisation
and its employee aware about that the change will be happen in the organisation. Before go through
the change it has to face the initial stage of unfreezing. It is to aware that the old people, process,
way of thinking all should changed. Communication plays a major role in the initial stage of the
change in organisation because through effective communication all employees feels well. It is
beneficiary for the employees to set in the mind that the change will happen in the organisation
because mind set is the big thing to survive in the organisation.

Change- After the initial stage of unfreezing it has to come on change stage. In this stage
employees see the change around them and see that all the things are changing near them. It is the
stage where people have to accept the changes and start to live with the changes. The way of
thinking, way of work and process everything is changed and they are going to the next stage of
change. Communication is the best way to feel comfort to the employees on the workplace.
Employee satisfaction is the important thing for the organisation but through the charge some
employees live with the change and some employees struggling with the change. Change will give
benefit to the company and this thing knew by the employees and if they work better with the
change they obviously get something extra with it.
Refreezing- When the people accept the changes and work with that change then it comes to
the refreezing stage. It is the stage where people have to live with the change and they knew that
these all are the changes which will give benefits to the organisation as well as employees. It is the
stage where the work of team leaders and managements are start(Nelson-Brantley and et.al., 2018).
They have to start motivate the employees for the change and give them rewards or benefits to
motivate them because motivation in term of finance is the best motivation which is mostly likes by
the employees in every organisation.
The McKinsey 7-S model
It is the change management model when the organisation knew that the change is needed but they
don't know what exactly has to do then this model can help with its 7 stages.
Assess strategy- At first know about the objectives for change and the things which have to
change in the organisation and what kind of change needed in the organisation.
Look at the structure- Understand the structure and the work process which done by the
employees. Understand the strategy that who make decisions in the organisation and who develop
the plans for employees.
Analyse the system- Understand about the systems which are exists in the organisation and
how they work and what is the process. The person who access the system is good in it or not and
ask some questions about the system to them.
Record share values- Record the values of core companies and understand the culture of
the organisation and team behaviour. Know that how the strong is value.
Take note of style- Understand about the things that what strategy applied to manage the
departments and team, understand the best leadership style which suits to the organisation.
List the staff- List the staff that which position they bring and what are the core skills they
have used in the work to achieve goal of organisation.

Assess their skills- Assess the skills of employee and measure their contribution in the
organisation. Their skills are helpful or not(Doppelt, 2017).
D1 Draw conclusions and recommendations with valid justifications for planning effectively for
change and applying change impact analysis
From the above study it has been summarised that change is needed to an organisation for its
development(Salman and Broten, 2017). Change is on big level or small level but have to do
something unique like innovation because to stay in the competitive market it is important to
change. Impact management is the key analysis to identify the problems. Analysis examined the
effect which created by change in the organisation. Change will impact on the organisation both in
positive or negative manner but it is depends on the organisation that how they planned effectively
so the change will go positively. They both organisation changed themselves in effective manner
but employees were dissatisfied with their decision so have to planned in effective manner.
Recommended steps to manage effective change
 Assess the readiness of your organisation
 Turn the change vision into an overall plan and timeline
 Collect information about need of change
 Assess all potential impact of change on the employees, customers, shareholders
 Plan the communication of change
 Be honesty and worthy of trust
Impact analysis identify the impacts which made bye the change in organisation. Analysis doesn't
change the size and structure of the organisation but it has change the way in which the organisation
runs.
Procedure of impact analysis
Identify the implications of making change, change produces the large ripple effect. Too
much functioning in the product reduce the overall performance.
Identify all files, models and documents which may be change in case of the incorporation
of the team.
Understand the task which have to required for the change and put all the efforts to complete
the task.
It has to identify the task and in which manner it will perform and identify that how they
related with the task which currently applying(Nelson‐Brantley and Ford, 2017). It has to
understand that on which person the change make impact closely and in which manner because

without knowing the change impact nothing will be done for them. Evaluate the change quality that
means evaluate in which manner the change will be performed. It is in quality, cost, benefits and
technical tasks. At last report the impact analysis results to all members of the company so that it
has to known that the change will be implement or not or change request can be approved or reject.
Steps to ensure your change initiative is successful
 Identify what will be improved
 Present a good business case to the leaders of the company
 plan for change in the organisational
 Provide data and resources to evaluation
 Build communication
 Manage the resistance and budget
 Celebrate success
 Get review and feedback and continuously improve
CONCLUSION
From the above study it has been summarised that Sainsbury's and Burger King both
organisation changed itself for better performance in the competitive market. Change in
organisation created positive and negative impact on the organisation but here only the negative
impacts described. The internal and external drivers which made impact on the business for change
and after the big change in the organisation many of negative impact out on the organisation. Types
of minimising the negative impact of the business. It was all about planning and organising that
how was they put their effort to change the organisation. The last paragraph with some suggestions.

REFERENCES
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Online
SWOT Analysis. 2017. [Online]. Available through: <https://research
methodology.net/theory/strategy/swot-analysis/>