Table of Contents INTRODUCTION...........................................................................................................................3 PART 1............................................................................................................................................3 1. Introduction of the drivers that impact changes in organizational strategy............................3 2. Overview of case studies........................................................................................................4 3. SWOT analysis.......................................................................................................................4 4. Impact of change and its effects on organizational strategy and operations..........................5 5. Effect of change on leadership, individuals and team behaviour...........................................6 6. Minimising impact of change in the organization..................................................................6 PART 2............................................................................................................................................7 1. Introduction............................................................................................................................7 2. Application for force field analysis........................................................................................7 3. Different barriers to change and their influence in decision making by leaders.....................9 4. Accomplish changes and determining the success of changes............................................10 5. Different leadership approaches with examples..................................................................11 CONCLUSION..............................................................................................................................11 REFERENCES..............................................................................................................................13
INTRODUCTION Change management is an approach which deals with transformation of organisational objectives, technologies or processes. The purpose of introducing change management is to implement strategies for controlling changes and help employee to deal with changes. In this report the case study will discuss about two companies that is Golden wonders which deals in food manufacturing industry and bring new flavoured product in markets. Another firm is AGFA which deals with IT industry and introduces innovative technologies in markets.In this report the discussion will be based on the changes that impacts on the firm's strategy and operations. The study will be based on drivers that influences organisation behaviour.Discussion will be based on measure to minimise negative impacts of change on the organisational behaviour. Further the studywill be based on determination of barriers that affects the decision making of leaders. Lastly the report will discuss different leadership approaches. MAIN BODY PART 1 1. Introduction of the drivers that impact changes in organizational strategy Change in business refers to the strategy that will be implemented for the purpose of bringing something new into it. It may include transformation of policies and procedures related to product and services it offered. Changes has been made by both the companies as AGFA and Golden wonder. As AGFA is dealing in imaging industry and it bring consistent change in business by introducing new technology into business. On the other hand, Golden wonderis manufacturing snacks such as Wotsits, Nik Naks and Wheat crunchies (Neumann, James and Vince, 2019). AGFA bring transformation in business by adopting new technology and golden wonder changingits snack into various flavours and facilitate change in business. Due to these changes this will have greater impact on operations as well as productivity. Change lead to bring transformation in business activities and provide various aspect that lead to affect business activities. Change may be planned or unplanned both will have greater impact on business. AGFA change its technology of making digital analogue by implementing innovative ideas into it. This changes lead to impact on operational costhas been increase by making changes in the company. Secondly, in Golden wonder also changes has been done as by introducing newlow
fat potato chips into the market. After implementing changes in both business they have to face manychallengeswhiledoingmarketresearch.Therefore,changemanagementaffect productivity as well as profitability in business. 2. Overview of case studies AGFA deals in imaging industry that develop analogue and digital imaging systems. It has divided its operation into three parts such as consumer imaging, graphic systems and technicalimaging.Itsproductinvolvehighlevelofinnovationthathelpinincreasing productivity as well as profitability for the future. For the purpose of remaining a market leader it has invested money in technology that bring more opportunities in digital sector into it. Furthermore, it has invested into digital technology as transforming into newspaper production. Under digital technology it has share of 70% in the market. It is using different matrix that help in providing digital images to its customers (van der Voet, Kuipers and Groeneveld, 2015). It is producing two main products that include analogue and digital. Digital technologies helped in transforming work in hospital radiologist. Second case study is based upon Golden wonder company that deals in household product such as Wotsits and Jungle Fresh nuts. It believe that innovation plays an important part for doing every business. Firstly, it provide salted crisps as well as flavoured crisps. On the other hand it also introduce Oxo that is followed by cheese,onion, salt and vinegar flavour that is most popular nowadays. After seeing consumer consciousness regarding health company is providing health conscious snack to consumers that help in satisfying its needs and wants. Political changes also plays an important part in the snack market (Al-Haddad and Kotnour,2015). After conducting research and development it help in gaining technological advantage as came to know about the present market condition that help in future growth. 3. SWOT analysis It includes internal factors that affect business operations of the company. This analysis help in developing strategic planning and competitive position in the marketplace. Strength The biggest strength of AGFA is it invested more in technology that help in providing better opportunities for it in the future. On the other hand, Golden wonder investing money in research and development that help in knowing market condition and building brand image in the
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market. These strength help in increasing productivity as well as profitability of the companies. Therefore, lead to provide future growth. Weakness Weakness of AGFA is it has not been able to capture market easily as strategies that will be implemented by it for future growth will not be able to meet expectation of consumers (SWOT analysis: What it is and when to use it,2019). Secondly, Golden wonder weakness is that proper strategies will not be made by company forgetting success in the future. This will not help in getting success for the future. Opportunities As AGFA is adopting technological changes in business time to time that help in providing them better results for the future. This help in providing various perspective and more growth in business. In Contrary, Golden wonder has opportunity as it is doing proper research and development that is providing various aspect to it in the future. Threats AGFA biggest threat is its competitor that is providing different aspect of business to it and decreasing market share of the company from market. Availability of different technological changes as adopted by its competitor reduces its market share. Golden wonder's also biggest threat is its competitor that decreasing its growth from the marketplace in the future. Therefore, this create difference in sales and profitability of companies and less growth. PEST These are the external factorsof the company that will have greater impact on company's operation. Political Factors AGFA business will be affected by political stability as it is going to establish business into other country then it have to measure different perspective of business. As political instability will have impact on business operations. Economical Factors Changing inexchange rates affect business operations of AGFA company. As this lead to decrease export and import of companies from foreign markets. Social Factors
Beliefs, values and customs affect AGFA operational activity as different culture of employees are working in the organization that lead to impact company in the future. Technological Factors Changing in technology that lead to have impact on working of AGFA as due to this its operational cost get increase as adopting new technology in business. 4. Impact of change and its effects on organizational strategy and operations Change management is having a greater impact on strategy and operations of the company that lead to provide various aspect in the future. As AGFA is adopting technological change in the company that create differences in providing various aspect to consumer. Implementation of technological changes by the company will increase operational cost of it that lead to slow growth in the future. It is important in considering that these changes affect operational activity as well as profitability of business. As this also has an impact on strategy of organization as changes made in business provide drastic change as policies and procedures of the company affect and it take time for employees to accept that change. As AGFA bring technological change so for that company also have to invest on training and development of employees based on new technology (NelsonâBrantley and Ford, 2017).On the other hand, Golden wonder is implementing changes based upon research and development that will be gaining through market research. This provide a huge affect on strategy that has been made by the company for fulfilling its objectives and goals. These changes provide different aspect that lead to gain market share for the future. It is important for companies to make changes that lead to bring more opportunities and future growth. It is not easy for employees to accept change in the organization as that create problems in adopting change in business. Therefore, change provide impact on operations as well as productivity in business. Strategic change in AGFA are related to changes in policies and procedures of the company that lead to recreate business operations for the future. This will also have an impact on business decision making process that will emphasize changes in business. Changing in target market of the company will provide a strategic change in business and enhance operations for the future. As AGFA structure will be changed that provide strategic change in business for the future. 5. Effect of change on leadership, individuals and team behaviour Change bring transformation in business activities as changes will be made related to policies and procedures of the company. It is having an impact on the following such as:
Leadership:-As organizational change affect behaviour of employees as well as working environment in the company.As in AGFA behaviour of leader is different with different employees that depend on the condition of changes that has been made for future course of action. As leader have to manage whole team and after changes made in business it have to adopt various strategies to deal with change in the future. This will have adverse effect on business operation and productivity of team as members are changing and they are having different perspective of doing work in the company. On the other hand, Golden wonder leader's perception is also different as after implementing change in business.For example:In AGFA if any policy will get changed that this will impact on leader of the company as leader have to take training of its subordinates that help in creating understanding between them so that they are ble to manage work accordingly. Individuals:-After implementing change in business individuals are more affected from it as they are shifted from one team to another. They will get different perspective of getting work into different teams that create differences for the future and affect business.For example: Changes in business affect employees as technology will be changed that will affect working of an individual as it have to take training related to system that will be implemented into business. Team behaviour:-Behaviour of team members are also affected due to change in business. As new members are joining team so they are having different perspective of doing work that has clash ideas of different team members and this will sometimes bring conflict between them. Therefore, team behaviour is important for managing change in the company.For example: Changes in AGFA affect team behaviour as different members is having different perspective so that may create confusion between them and through this behaviour of members will get affected in the company. 6. Minimising impact of change in the organization These changes has been minimized by adopting Lewin's model of process change that reduce impact of change in business. Lewin's change management model This model is given by Kurt Lewin that include three steps such as unfreezing, changing and refreezing.Unfreezing stagestates that before implementing change in the Sainsbury it must be go through its initial stage so that there may not be creating any confusion regarding changes that has been made in the company (Mayer, 2015). Secondly, in changing stage process
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(Source: Lewin's force field model, 2019) Driving forcesthatsupportsthe applicability of force field analysis in positive way in golden wonders company are Changing market:Golden wonder get positive supports when it enters in new market with introduction of new product. As it enhance the company to attract large pool of customers. By changing market the company is able to capture larger segment of the market and able to create new customers. New technology:By implementing changes in new technology as it supports the change in positivesway.Withintroductionofnewtechnology,companyisabletoincreasesits productivity which enables the it to produce at large economies of scale. Competition:Changes in the company increases its ability to compete from rival firms in the markets. Changes done for betterment of product and services increases the capabilities of company to compete and provide customers satisfaction(Basran and et.al.,2018). Pressure on management:Change management increases the pressure on management due to which the firm tries to analyses proper working at each and every step of the business operation. Incentives:Employees in the company are able to gets chances for earning incentives which supports the organisation to deal deals with changes without any problems. The employee increases their productivity as incentives motivates employees to earn. Illustration1: Lewin's force field model
Therestraining forcesthat are inoppositionfor the change management in the golden wonders are Individual Fear:This force puts negative impact on the employee as when change introduce in the company employee had fear to deal with changes. Some times employee is not able to handle the work volume. Hostility:When change occur in firm the leaders behaviour changes due to the pressure of work on leaders to guide employee to deals with the change. As it puts negatives impact on the employees Organisation inertia:Adoption of changes by the organisation causes to decreases the growth and development of the organisation. Which may lead the golden wonder company to faces weak financial statements(Gandolfi and Stone, 2018). 3. Different barriers to change and their influence in decision making by leaders Golden wonder company face barriers while implementing change as it affects the daily working operations and production of the firm. Some of the barriers are broken communication, lack of employee involvement, organisational complexity, etc. Broken communication:Leaders face difficulty in taking decision when the change occur in the organisationasproperchannelsofcommunicationgetsdisconnectedwhenchangesis implemented in firm. In golden wonder company the leaders need to adjust and communicate their strategies effectively to employees. Lackofemployeeinvolvement:Itisthecommonbarrierswhichisfacedinchange management. As the employee in the organisation always faces fear to change due to which they cannot easily deal with the changes and are not able to adapt in the dynamic working environment of firm. As the leaders need to comfort the employees and make them ready to adopt the changes. For this leaders can provide training and educational programs to adopt the changes(Brunsson and Olsen, 2018). Organisational complexity:The structure of organisation should be flat structure which ensure smooth flow of communication and business activities. As complex structure of organisation creates barriers to implement change in the organisation. As complexity in organisation affects leaders to take appropriate decision for employee and the company. Leaders can decreases the complexity by adopting democratic leadership style which creates flexible working environment for employee and decreases conflicts while implementation of change in organisation.
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Disadvantages:Leaders needs to meets the requirement on instant bases as it does not fulfil the long term needs. For example when firm faces situation of less sales then leader can take help from employees to increase the sales of product(Frankel and PGCMS,2019). CONCLUSION From the above study it can be summarised that change management sometimes better for the company as that help in meeting expectation of consumers in the market. It plays a crucial role for bringing more opportunities and growth in business in the future. Change is essential for every business to get succeed in the marketplace. Changes can be planned or unplanned that depend on current market condition that help in achieving business objective. Therefore, change bring effectiveness and productivity of business for achieving success.
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