Understanding and Leading Change

This report is based on understanding and leading change in Blake Logitech Management. It consists of a comparison of the impact of change on the strategy and operations of the organization, evaluation of the affect of external and internal drivers of change in leadership and individual and team behaviors, measures to minimize the negative impact of change on organizational behavior, and evaluation of different barriers to change and their influence on leadership decision making.

Understanding and
Leading Change

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Comparison of impact of change on strategy and operations of organization:......................1
Task 2...............................................................................................................................................3
P2 Evaluation of affect of external and internal drivers of change in leadership as well as
individual and team behaviours within an organization:.............................................................3
P3: Evaluate the measures that can be taken to minimize the negative impact of change on
organizational behaviour:.............................................................................................................5
TASK 3............................................................................................................................................7
P4: Evaluate different barrier to change and determine how they influence the leadership
decision making ..........................................................................................................................7
TASK4.............................................................................................................................................8
P5:Different leadership approaches to dealing with change in the organization ........................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Leading change in organization refers to alteration in major components of business. This
phenomenon indicates process of transformation within organization. It is essential for firms to
adopt changes in this dynamic global era to sustain for longer run. Organizational change is
inevitable and provides competitive advantage to entity. Successful navigation of changes is vital
for business to avoid obstacles and hinders in this rapidly evolving era (Hopper, 2018). This
report is based on understanding and leading change in Blake Logitech Management. It is a
medium sized organization that is ambitious for extensive growth and is strategically planning
for the same.
This report consists comparison of impact or influence of change in operations and
strategy of business. Further, influence of drivers of change on organizational behaviour is
evaluated. It also determines influence of barriers of change on decision-making of leaders.
Along with it, application of leadership approaches for the purpose of initiating change is
analysed.
TASK 1
P1 Comparison of impact of change on strategy and operations of organization:
The term 'change' in organization specifies transitional, transformational, or
developmental evolution in business. It plays a key role in expanding scope of business
(Lindgren, and et.al., 2019). It enhances strategic plans of firm to ensure optimum utilization of
available resources. Blake Logitech Management leads change in its operations and strategy to
align with constantly changing and transforming external as well as internal environment of
business. Impact of these changes in operational and strategical activities of business is explained
below:
Basis Blake Logitech Management Logitech International
Operations Operational changes involves
changes in system or process
of entity. Blake Logitech
Management was earlier
employee or labour intensive.
Logitech International with the
motive of improving its
product quality, changed
system of quality management
in organization. Earlier, it does

It indicates that proportion of
employee was higher as
compared to proportion of
capital. Further, leading
operational change in firm
encouraged approach of being
capital intensive. To align with
rapidly changing technology,
business preferred more
advanced equipments which
reduced time involved
manufacturing and ensured
quick achievement of targets.
not had proper policy for
quality management in firm.
Hence, later it adopted
approach of 'Timeline quality
management'. This framework
sets criteria for standard of
quality, tools and techniques
that should be utilized, and
quality assurance
methodology.
Strategy Strategic change involves
change in strategical planning
of company to achieve desired
result. Blake Logitech
Management used to apply
premium pricing strategy to set
price of product. Later, to cope
up with increasing competition
it adopted competitive pricing
strategy. This approach
enables firm to set price lower
than competitor to attract more
customers. Motive of shifting
to this strategy is to increase
sales of business and improve
its customer base.
Matrix communication
strategy was applied in
Logitech International.
According to this structure,
different departments of
business are assigned tasks to
perform. Strategy of matrix
communication provided
effective communication
within departments but it
resisted fluent communication
among different departments.
To overcome this issue,
Logitech International shifted
to strategy of pyramid
communication. It provides
proper chain of command for
transformation of information.

It enhances productivity of
company as it avoids hinders
due to miscommunication.
Hence, companies adopt changes by analysing there past strategies or organizational
structure to align with evolving business scenario (Marson, 2019). The motive for leading
change in Blake Logitech Management is to increase profitability and efficiency of business. It
also increases sustainability of entity.
Task 2
P2 Evaluation of affect of external and internal drivers of change in leadership as well as
individual and team behaviours within an organization:
Changes can occur in business due to various internal and external factors. Examining
these factors is essential for business for developing effective plan of procedure and enhancing
decision making in organization (Morais, Kakabadse, and Kakabadse, 2020). Embracing and
managing change in business provides opportunity to Blake Logitech Management for enhancing
and expanding its business.
Internal drivers of change: Internal drivers of change includes changes in business
ideology or objectives, communication structure, culture or politics of organization, changes in
its system or policies etc. Along with it, change in mindset and behaviour of managers or leaders,
approach of direction, attitude of employees, working pattern of workforce, and technique of
approaching to customers also leads to internal change (Shields, 2020). SWOT analysis is
applied by leaders of Blake Logitech Management to evaluate its internal drivers of change. It
enables firm to address its weakness and overcome it. Further it also provides chance to mangers
to deter threats and grab opportunities for expansion. SWOT analysis of Blake Logistics Ltd. Is
stated below:
STRENGTHS WEAKNESSES
 Blake Logitech Management have
expertise staff members. As, employees
of business are highly skilled and
dedicated which impacts leadership and
team behaviour positively which
 High cost structure, low satisfaction
level of customers, inappropriate
quality management structure are faced
by the company in various cases that
negatively impacts behaviours of team,

enhances productivity of business.
 Leaders of the company delegate task
to team members in accordance to their
skills and manage their problems
effectively which motivates team to
work effectively.
people and leaders of entity.
 Financial planning of the firm is not
efficient as working capital is not
managed effectively.
 Leaders are required to invest more
efforts in research and development to
enhance customer experience.
OPPORTUNITIES THREATS
 For the company, some opportunities
are implementation of new
technology, and enhanced fulfilment
of customer's needs.
 Blake Logitech Management has
opportunity of gaining competitive
advantage because of change in its
pricing strategy, as firm has changed
premium pricing strategy and adopted
competitive pricing strategy.
 Lack of alignment between objectives
of organization and goals of team is a
threat that leaders need to focus and
improve as it hinders workflow of
Blake Logitech Management.
 Increasing competition as well as
inefficient cost management by leaders
affects profitability of organization.
External driver of change: Constantly changing external forces such as, evolving
technology, government regulations, preference of customers, economic and social changes,
performance of competitors etc. It provides analysis of external environment to company hence
plays a critical role in forecasting actions and improvising decision making process. Pestle
analysis is a tool that examines macro environment (Galuppo, and et.al., 2019). It is a
fundamental framework that monitors external factor of Blake Logitech Management which
enables firm to grab opportunities and restrict threats. Factors of pestle analysis are further
discussed below:
 Political: These includes factors such as trade restrictions, political stability, labour
law, tariffs, labour or employment law etc. Political instability in UK leads to changes
in government regulations. Change in employment law such as reduction in minimum

wage law by government can demotivate employees . Because if team members are
receiving less benefit than their working efficiency will be impacted which will
negatively impact productivity of Blake Logitech Management. Hence, leaders are
required to motivate team by offering recognition, rewards and appreciation.
 Economical: It covers factors such as exchange rate, inflation rate, interest rate,
unemployment rate, disposable income of consumers, business cycle etc. These
factors has huge impact on operations and management of business (Uhl-Bien, and
Arena, 2018). As, at the time of boom leaders are required to motivate employees to
increase their working efficiency so that business can earn higher profitability. While
in case of recessions, role of leaders is to make effective strategy to increase sales.
 Social: It covers cultural aspects, population growth, attitude of customers towards
safety, age distribution etc. Increasing social awareness among customers has
encouraged leaders of Blake Logitech Management to incorporate act of corporate
social responsibility which positively impacted its brand value in market.
 Technological: Automation, digital transformation, development and innovation are
included in this factor. Technological advancement has made Blake Logitech
Management capital intensive which caused threat of job insecurity among team.
Hence role of leader is to encourage commitment of employees towards organization.
 Legal: Health and safety law, consumer law, trade restriction etc. are involved in it
(Waddell, and et.al., 2019). Leaders of Blake Logitech Management has imposed
quality management systems to provide high quality product to consumers due to
increasing concern and regulation of consumer law.
 Environmental: It includes environmental factors such as climate or weather change,
geographical location, natural resources etc. Imposing waste management policies
and pollution control policies by leaders has enhanced brand value of Blake Logitech
Management and positively impacted its brand image.
P3: Evaluate the measures that can be taken to minimize the negative impact of change on
organizational behaviour:
In the organization, manager are formulate the strategy for the achievement of goal by
reducing the negative impact of change. In Blake Logitech management, management team used
motivate the staff member by used the following model which name is Burke Letwin model-

 External environment- It means the environment which is effect by external factors
which are government policy, tax rate, policy and procedure. In Blake Logitech
management, there is effect occur by changes in government policy which demotivated
the employee (Brion, 2020).
 Mission and strategy- It means the purpose or plan of the organization and their strategy
for reducing the negative impact of change. In Blake Logitech management, ,manager
make certain strategy for the formulation of policy to reduce the burden of change.
 Leadership- It means the leader that leads the team and motivate them for their
efficiency. In context to Blake Logitech management, leader helps the employee in the
adoption of the changes which improve their productivity.
 Organizational culture- Within the organization, culture mean the interaction of
employee with its company. In context to Blake Logitech, manager helps in maintaining
the relation by conduct meeting and discussion for reducing the negative impact.
 Structure- It describe the structure of the company, which they follow for minimize the
negative impact. In Blake Logitech, manager follow divisional structure for the employee
so they can divide the work according to their specialization(Fernando, 2018).
 System – It means the internal system which is used by the company for motivate the
employee and help them in adaption. In Blake Logitech, they can provide the better
system for the achievement of organisation goal.
 Management practises- Within the organization, the top level is held responsible for
minimize the negative impact of changes. In Blake Logitech, manager is fully utilize the
resources so there is no wastage which result in maximisation of profit.
 Motivation level- It mean manager motivate the employees through various technique
which are reward, promotion. In Blake Logitech, they also motivate employee which help
in reducing the negative impact.
 Working climate- It mean the positive environment which is important for the
employees . In Blake Logitech, manager always create better climate for the motivation
of employee for reducing the negative impact of changes.
 Task and Skill- In the organization, employees are recruited through their specialization
and assess of their performance. In Blake Logitech, they provide responsibilities to every

employee according to their skills. So there is coordination is maintain between superior
and subordinate (Groen, 2017).
 Values and needs of individual- in the company, needs of every employer is fulfil by
meeting out their expectation. In Blake Logitech, there is customer relationship
department which help them in maintaining relation. So they fulfil their needs in short
period of time.
 General along with individual performance- In the organization, every employee focus
on their personal performance for their own growth. In Blake Logitech, every worker is
focus on increasing their own productivity.
TASK 3
P4: Evaluate different barrier to change and determine how they influence the leadership
decision making
In the organization, there is requirement of change to remain in the market they have to
adopt new technology. They have to make new strategy for the successful running of company.
In the Blake Logitech, there are different barrier for change which are as follow-
 Improper communication- It means the transfer of data from manger to employee is
improper there is lack of interaction between them. They can in many shapes and size and
issues arise in language problems also, communication style is also provide issues for
worker in their working style. In the Blake Logitech, through this barrier management
ability is waste and their problems remain in the dark(Gutierrez Jr, 2016). This is
incurred when there is different employee from different place their language is different,
it become hard to understand all language by all subordinate.
 Negative employee attitude- Within the company, the attitude of every employee always
be positive if there is negative attitude is present. They are not able to focus on their work
and it is not beneficial for the organization, their mental position or feeling is also get
effected through bad behaviour, there is no coordination with manager and other
employer. In the Blake Logitech, their behaviour decrease the productivity and
performance of worker and make the customer unhappy with their bad attitude. Other
causes are bad financial health of the business and lack of support from management in
which there us lack of efficiency of work (Knobloch, Barker and Safdar, 2020).

 Limited understanding of change and its impact- In the Blake Logitech, every
employee is not able to understand the change which company wants to implements.
Through this they are not able to do better work at workplace there is need of providing
the understanding of every change to subordinate so they do work according to the
change. There is no miscommunication occur and every task is complete in specific
period.
On the overcome of the above barrier, Blake Logitech is follow the Force Field model there are
some stages are present there to discuss-
Force field model- In this model there are five stages are followed to overcome the barrier in
changes that influence the leadership decision making. In this model there is the analysis of the
development in the social situations, it is a force that is used for blocking the goal and moving
towards the goal. It is the stage between the imbalance driving forces
 Change substances- In Blake Logitech, manager define the changes that company is
adopt in the future to increase the company performance and efficiency of the worker.
 Identifying changing forces- In Blake Logitech, manager first understand the changes
then implement them according to needs for this they make different strategy (Workman-
Stark, 2020).
 Identification of alternatives- In Blake Logitech, manager make modification in order
to make alternative which leads the company success in the future.
 Assigning scores- In Blake Logitech, management team assign score by taking
alternative as well as future action.
 Evaluation and Execution – In Blake Logitech, manager implement the changes and
compare the performance before change and after change according to execute future
plan.
TASK4
P5:Different leadership approaches to dealing with change in the organization
In the organization, there are various leadership qualities are there for making changes in
order to grow in the international market. In the Blake Logitech, leader used their qualities to
encourage the employee in their workplace to accomplish the organizational goal. They use
Lewin's change model to understand the structural change.

Lewin's change model – this model is designed by Kurt Lewin in 1950. it helps the
organization in understand the changes.
 Unfreeze stage- In context to Blake Logitech, manager make the employees ready for
the change that are happen in the future. So they are able to resist the change easily and
there is no issue arise in the management team(Mitchell, 2016). They also tell reason of
the changes which are require in the company for the future growth and efficiency
running in the market. In this stage there is deep knowledge of the change is describe to
every worker.
 Change stage- In this stage, there are new principle, procedure and policies are made
regarding the new changes occur in the company. Managers are trying to influence the
employees to accept the changes that are useful for long term growth they can accept new
technique and replace the old technique. In Blake Logitech, management team describe
all the changes with the subordinate and taken their views on the discussion regarding to
new technology, new rules and regulation and new policies. Refreeze stage- In this stage, when the change is accepted and implemented towards
stable working routine. Manager provide the changes to worker with their regular work
so they become stable to the work and follow the same routine so they become confident
and accept changes easily. In Blake Logitech, they can choose thus stage because they
can make new changes according to time and trend. So everyone is accept the changes
and remain flexible according to the changes.
Leadership approaches
For managing change, some of leadership approaches in context to Blake Logitech are as
follows:
Autocratic leadership- It is a style which is based on specific rules, policies and
procedure to support all processes in the workplace. They are responsible for making decision
regarding task. In the Blake Logitech all the innovative, creative decision is taken by the leader.
It help the company in positive way because every entity require leader to lead the team. And if
there is no leader there is negative effect is there which harm the organization (Seipp Jr, 2019).
Th advantage of the approach is that it helps in taking faster decision and improves
communication. However, the approach create the culture of work according to leader.

Transactional leadership - This style that focuses on the supervision, motivation and
mentoring he performance of the employees, they direct the worker in the seeks of motivate and
inspire them according to the structure. In Blake Logitech, it is also useful that if leader was not
there team worker can easily take their decision which is positive fr company, if these is not
followed then they have to wait for the leader decision (Walid and Uyun, 2018). The advantage
of the approach is that it help team member to develop own skills. In this leader focus on
motivation of the individuals to increase the productivity of the employees
Transformational leadership- It is the theory of leadership in which leader is worked with
to know the changes required at the workplace, also create a vision to guide the workers through
inspiration and executing. In the Blake Logitech, leader identify the changes in the organization
and then prepare a vision to execute that changes in the environment because it is the integrakl
part of the leadership model.
CONCLUSION
From the above report it can be concluded that understanding and leading change in
organization is vital for surviving in longer run and leaders play a critical role in this process.
Changes can be internal or external. Internal changes are evaluated with the use of SWOT
analysis. Acronym SWOT specifies Strengths, Weaknesses, Opportunities and Threats. It is a
technique that analyse internal environment of company at organizational level to determine
effective projections and success benchmarks. On the other hand, external changes can be
analysed with the framework named Pestle analysis. Burke Letwin model evaluates various
measures can be taken to study impact of these changes on organizational behaviour. Force field
model is applied to determine influence of leader's decision-making. Lewin's change model
further suggests leadership approaches to deal with change.

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