Understanding and Leading Change Assignment Sample
Added on 2020-12-18
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Understanding andLeading Change
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1P1.Different organisational examples where there has been an impact of change on anorganisation’s strategy and operations........................................................................................1TASK 2 ...........................................................................................................................................2P2. Different Ways in which internal and external drivers of change affect leadership, teamand individual behaviours within an organisation. ....................................................................2TASK 3............................................................................................................................................5P3. Measures that can be taken to minimise negative impacts of change on organisationalbehaviour.....................................................................................................................................5TASK 4............................................................................................................................................7P4. Different barriers for change and determine how they influence leadership decision-making.........................................................................................................................................7P5. Different leadership approaches to dealing with change in a range of organisation ...........8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10INTRODUCTION
Understanding and leading change prepares participants to meet the problems whichoccurs with initiating and implementing changes. There are various reasons of raising changewithin an organisation such as change in consumers needs, competitors, substitute products andvarious others. This assignment is based on AEGON group, it is one of the world's largest lifeinsurance and pension company. This organisation was founded in 1983 and provide variousfinancial services such as life insurance, asset management and pensions. In this report explainedabout ways of change and their impact on organisation's strategy and operations. Drivers ofchange that influences organisational behaviour, barriers of change that affect leadershipdecision making and leadership approaches to a change initiative are defined. TASK 1 P1.Different organisational examples where there has been an impact of change on anorganisation’s strategy and operations.Change is a systematic approach to dealing with the transaction or transformation of anorganisation's goals, process and objectives. It can be a process of making change in tools andtechniques to mange the resources of the company to achieve the required business goals andattract more consumers for the growth of the organisation (Alvesson and Sveningsson, 2015).There are various reasons for change in AEGON but one of them was that this organisation wasnot well known by customers. They had developed good products and services and had a goodreputation with distributors particularly in the area of pensions which were a strength of ScottishEquitable however it was not well known by its customers in areas other than pensions. Socompany made change in some ways such as its strategies and operations and it compared itschange with Metlife In. It is the holding corporation for the Metropolitan Life insurancecompany better known by its consumer as Metlife. This company is founded in 1868 andprovide products such as Insurance, Annuities and employees benefits etc. this company provideits services with 90 million customers in over 60 countries. The comparison of ways of changein which change impacts on an organisation's strategy and operations (Hintz and Bahia, 2013). Effect on AEGON's Strategyand OperationsEffect on Metlife's Strategy andOperationsOrganisationalstructureThis organisation used centralisedstructure. It make change in thecompany by providing throughopen communication withThis organisation use decentralizedstructure. It make change in thestrategy of the company because init, there are no need to organise any
employees and participation ofthem in decision making process.So that it can involve their viewsand if they are correct andfavourable for the company. Itcreate positive impact on theorganisation's strategy byenhancing productivity and profit.meeting and invest time or cost onthat. Here are decision and policesare already made by themanagement department and theyare followed by the employees. Thiscreate positive impact on theoperation and strategy of thecompany because it is time saverprocess and help in enhancingproductivity of the company. TechnologyTo make change in thepromotional and advertisementtechnologies of the company,organisation impact positively onthe strategy and operation. Thistechnological change makechange in the strategy of thecompany such as before usenewspaper and other low leveladvertisement channels that arenot connect more customers butnow using new technology anddifferent channels of promotionthat can aware consumers withthe products and positively. Theycreate positive impact on thebusiness of the company becausethey are less coat effective andtime consuming. By using new and other technologycompany make change in itsproduction and provide productsaccording to the consumers needsthat create positive impact on thefirm (Daft and Marcic, 2016). Forchange in technology the changewill occur in the strategy of thecompany fro example, before thecompany solve problems of variouscustomers one by one or directcommunication but now these daysthey use new technology and solvethe problems by providing variousapplications. That create positiveimpact and save time or cost of theorganisation. MarketingstrategyBy promotional sales strategy, thecompany design theadvertisement of the productwhich attract and add customersbeliefs and emotions with theproducts or services that affectthe organisation economiccondition and productivity. Thisincrease the productivity andprofit of the company that effectpositively and save the cost andtime of the company. By using different channels ofpromotion that can attract morecustomers. For example, if thecompany use internet to promote itsproduct that impact the strategy andoperation of the company because itreduce and save time or increase theproductivity. For example, companyuse social media to promote itsproducts. This impact positivelybecause most of the people use thistechnology and they get informationabout the product.
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