Understanding and Leading Change- AEGON

Understanding and
Leading Change

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Examining the comparison of ways where there has been an impact of change on
organization strategy and operations...........................................................................................1
M1 several mechanism for maintaining the employment relations ............................................3
TASK 2............................................................................................................................................3
P2. Internal and external driver for change..................................................................................3
P3. Examining the measures that can be used to reduce the negative impacts of change...........5
M2. Appropriate theory and model to critically evaluate organizational response.....................7
TASK 3............................................................................................................................................7
P4 Explain different barriers who influence the leadership decision making in organisational
context..........................................................................................................................................7
M3 Use force field analysis to analyse the driving and resisting forces and how it influence the
decision making...........................................................................................................................8
D2 Critically evaluate the force field analysis.............................................................................9
P5 Different leadership style........................................................................................................9
M4 Evaluate the leadership approaches.....................................................................................10
D3 Critically evaluate the effectiveness of leadership approaches and models of change
management...............................................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
In present era, change management is consider to be a collective term for all those
methods that are prepared to manage and control team performance, working during a period of
time (Kotter, 2012). With the changing needs and demand of customers, organizations need to
adapt these changes in order to sustain in this competitive market. To understand the leading
change AEGON is selected. Respective company provide insurances, investment and pension
facilities to customer of UK.
In the project report, changes that impact the performance, influence the organisational
behaviour of company is discussed. The modification barriers develop effect in the decision
making of manager is also discussed in this project. Apart this different leadership methods are
implement to cop up with alteration, that are being explained in this project report.
TASK 1
P1. Examining the comparison of ways where there has been an impact of change on
organization strategy and operations.
The organizations requires to develop and enhance relevant changes within the
organisational working and it's structure as it crucial for facing the current as well as the future
competition and also for diversifying or entering to new market trends or technologies. Some
events like merger, restructuring, amalgamation, technological advancements, process
enhancements, changing customer demand and new product lines are familiar or prevailing
changes in current business scenario. While happening of such events it is essential to make
some changes organisational working styles, its member's working style and manager role as a
leader also in adjusting staff member according to the implemented changes within the
organisations like AEGON, this organisation recently also implement some changes as
accordance with the business environment as well as business organisational structural
requirements. The AEGON is a developing organisation not fully developed, the reason behind
this, is unawareness of general public about organisation (Salmela, Eriksson and Fagerström,
2012). As due to organisation had operated under several of brand names so it seems critical for
the customers to recognize or to get familiar with the brand. So for the betterment of the
situation of the organization some changes are made in context of strategies of the entity. A
1

comparison between two selected organisations that are AEGON and AVIVA, is also described
below.
Both the selected organizations deals in same kind of business stream and for same goals
and achievements. But both organizations adapts and follow different strategies with an aim to
attract more and more customers. The changes management has huge impact on strategy and
operation of both companies.
Drivers of change
The changes happen in a business entity because of several reasons. There are different
drivers of changes such as technology, customers, government, capabilities, resources, invention,
dissatisfaction and desires. These are drivers of change which can have major impact on
strategies followed by AEGON.
Business Strategy:
The business strategy is relatively associated with business and has direct impact over its
customers. But it is greatly influenced by change management of business entity. It pertain the
factors like which customer segment would be targeted and which geographic area will be cover.
Change have direct impact on all this factors as AEGON is now come up with new brand name
so organization have to make their strategy accordingly (Nelson, 2012).
Strategy used by AVIVA
Operational Strategy:
Operational strategy mainly used by AVIVA to target more customers and expand its
market share. it is relatively associated with resources of business entity whether its financial or
non-financial. it basically focuses over requirement of abilities for enhancement and acquirement
of new or innovated technology. For example, organization prepare plans to acquiring new and
advanced technologies but because of changes, now they begin to focusing more and more over
their processes instead of adapting new technology. So it has marked an impact over planning of
organisation.
Besides this, this change influence the operations of the organisations such as, sales and
marketing of organisation. As AEGON develop a plan for promotion and marketing of their
products but, due to change they will have to adapt new brand name, while advertising for
2

creation of awareness between the customers. This is how change leaves an impact over the
operations as well as different strategies of organisation.
AEGON has released a first Global AEGON awards which is particularly beneficial in
celebrating all accomplishments and sharing excellence with the overall participation from
almost 20 countries units and other 90 applications. Best engagement, empower initiative and
customer centric team. They used to measure the requirement that can follow up on the results of
the research outcomes.
M1 several mechanism for maintaining the employment relations
It's truly important that the manager must maintain healthy relationship between
employees as well as between manager and subordinates. The healthy employees’ relations are
essential for effective team work as well as for good productivity and maximising profits. The
healthy bonding between employees’ depicts good relations which is beneficiary for both parties
of organisation that are employees and organization (Pasmore, 2015).Benn, Edwards, M. and
Williams, 2014). A healthy employee relationships defines that employees needed to feel and
think positively about their identity. There are some ways which can be used by AEGON for
maintaining faithful relationship to its employees. These are as follows:
 Focuses over the effectiveness of leadership in promoting more advanced innovations,
accountability and reliable customer centric.
 Attracting and developing the able individuals for committing their general objectives
that are planned by the organization during the period of time.
Along with the growth and increase in digital abilities so that chances of growth can be
increases up to next promoted level
TASK 2
P2. Internal and external driver for change.
In present scenario, it is observed that changes are taking places in each segments that
have positive as well as negative impact on the performance of am organisation. Management
use to make planned changes in ongoing policies and strategies to bring innovation and
accomplish the competitive advantages. It is observed that sudden or planned changes directly
3