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Understanding and Leading Change - M&S Assignment

   

Added on  2021-02-19

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Business DevelopmentFinanceProfessional DevelopmentChemistryPolitical Science
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Understanding andLeading Change
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INTRODUCTIONChange management is a wider process which manages changes in the organisationalobjectives, mission and plan of actions in order to achieve the aims and targets. Changes arenecessary for any kind of organisation as it assist an association to get competitive benefits andhigher success. In this file the chosen organisation is Mark & Spencer which is a Britishmultinational retailer. M&S is dealing in the high quality clothing brand and its headquarters aresituated in London and Westminster. This file will cover about that how the changes are effecton the organisation strategies and activities. In addition, examine that how the changes in insideand outside factors affect on the leadership and how can minimise the pessimistic impact of thesefactors on the business. Also, several barriers which have to face during the leadership decisionsand how can reduce it with implement an appropriate leadership approach.TASK 1P1 Compare organisations that how the changes on their strategies and operationsOrganisational strategy is a long term plan which consist a set of actions which isimplemented by a company in order to achieve its vision. It is essential for the organisation tomake a proper strategy before executing their activities as it will helps them to get competitiveadvantage, higher success and growth in the marketplace(Hintz and Bahia, 2013). Propermanagement of strategies and operation will also helps the M&S to implement the changessuccessfully. For capturing a big market share it is essential for them to implement new changesin their production process according to the market segments and trends. To better understandthat how the changes can impact on the organisational strategies and activities, here are givenstrategies and operations of different organisations. For understanding this the takenorganisations are M&S and Burberry, the strategies and operations of them are defined below:M&S Burberry Governmental changeIn the UK Brexit have greatly affecton the retail sector as because of thisthe various rules, policies have beenchanged and implemented on theretails sectors. Due to which M&Shave to face the lower sales andBurberry is also greatly affected by theBrexit due to which their profitabilityand sustainability is going in adownfall position day by day. Forsustaining their position according tothe political changes they are
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decreased profitability(Gnan, Hinnaand Scarozza, 2013). Also, these havegreat impact on the operations andstrategies of the M&S which aredefined below:Strategies: Before Brexit, companywas followed the skimming pricingstrategy in which they are selling theirproducts at higher price but nowcompany is following the economypricing strategy for attracting themore customers in their products andservices and can uphold in themarketplace for a long duration.Operations: For effectively operatetheir activities M&S is following thejust in time method in which they arefocussing on the management ofinventory. They concern about thatquantity of inventory should besufficient according to theirrequirement. So they will be able toreduce the overhead inventoryexpenses.focussing on their strategies andoperations which are defined below:Strategies: Before any kind of politicalchange they were using the higherpricing strategy as they are dealing inthe luxury products which containshigher cost but because of Brexit theyhave to shift on the skimming pricingstrategy is which at the initial levelcompany will charge higher amount fortheir products but lesser than previousbut with the expanding their businessthey will sell their products at lowerprice.Operation: Burberry is also trying tosustain their position in the changingenvironment by implementing newinnovations and technologies in theiroperations so they will be able toreduce their production cost andincrease their productivity. It will helpsthem to deliver high quality products atlower price which results highercustomers base and higher profitabilityin the business.Environmentchange As the organisation is operating theiractivities in the environment so theymust focus on this that they shouldnot produce those products which canharm the environment. These changesoccur because of the technologyChanging in the environment alsoimpact on the performance andoperations of the Burberry. AsBurberry is a luxury brand so it isessential for them to keep their eye onthe environmental changes so that they
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