Change in Market Report : Mark and Spencer

UNDERSTANDING AND
LEADING CHANGE

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Changes on organisation's strategy and operations...............................................................1
P2. Internal and external factors affect leadership, team and individuals...................................3
P3 Measures which helps in minimising negative impact of change..........................................4
Task 2...............................................................................................................................................5
P4 Different barriers which affect change and leadership decision-making...............................5
Task 3...............................................................................................................................................7
P5 Various leadership approaches which help to deal with change............................................7
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................9

INTRODUCTION
The concept of change is a general approach which has been found to be useful in order
to develop some specific thought and idea for any changes that lead to increment or
improvement. Change can be denoted as a system that triggers resistance because it challenges
person’s beliefs, habits and values (Fullan, 2014). It has inclusion of various factors which make
a direct impact on people's behaviour as it helps in order to defined answers in regards of human
as question them to have any type of experience, losses and showing their disloyalty to person
and cultures. In this competitive era, it is essential for every organisation to be more capable to
deal with the changing environment. This report has been based on a comparison of two same
organisations as they are dealing with change which occur in the market. Report has grounds of
Mark & Spencer and H & M which is retailer firm and has stores chains and deals in clothing as
well as food products. The report will give explanation on drivers which are able to bring change
along with different barriers of change as well as the ways they influence leadership decision.
TASK 1
P1. Changes on organisation's strategy and operations
H & M is the best and prominent company that deals in clothing with a wide range attire
as clothing for infants, women, teenagers, children and men along with accessories that are able
to attract a large number of persons. H & M has flourished their business market to different
countries in order to grab more number of customers (Fagerström and Salmela, 2010). They
ensure high quality of products because they are believing in offering the best possible goods and
services to their buyers. It helps them to create loyalty towards company and its product but is
main thing which is unpredictable hence due to change in trends of market and customer's
preference and makes variation in buyer's demand, taste. Hence, firm is needed to match their
expectations along with likes or dislikes in an effective way.
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Example: H & M is required to begin research and environmental study in order to
conduct analysis market trends, competitors and customers along with it they needs to opt some
strategies in regards of latest fashions, demand or choices so company will be able to cope with
changing environment with framing innovative goods, product and services that satisfy
customers’ needs or wishes. H & M is the most famous brand and hence, it is easy to capture
attention of customers through quality of products like fashionable accessories and clothes. H &
M is concentrating on reducing the price of goods and increasing sales which aid in order to
contribute in more profits and achieving organisational objectives or aim.
Impact of change on organisational strategy and its operations
Change is unpredictable and come up with any type which is more powerful to make
effects on the strategy and operations of company. Every firm is trying to reduce their prices and
expenses along with tries to reduce wastages in production working or activity with having more
and maximum result as much as possible form less using input of available resource so that
company will found able to earn higher profits with less expenses. Firm frames decision in
regards of choosing strategy that helps in order to facing more challenges and critical situation so
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Illustration 1: H &
M UK
(Source: H&M, 2018)