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Understanding and Leading Change Assignment - Wooden furniture store

Added on - 23 Nov 2020

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Understanding AndLeading Change
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1: Impact of change on an organisation strategy and operations..............................................3P2: Different ways through which drivers of change affect leadership, teams and individual...5P3: Different measures taken by company to minimise negative effect of changes...................7TASK 2............................................................................................................................................9P4: Different barriers for change and how it influences decision making of leaders.................9TASK 3.........................................................................................................................................10P5: Different leadership approaches deals with change in organisation...................................10CONCLUSION.............................................................................................................................11REFERENCES..............................................................................................................................13
INTRODUCTIONOrganisation change is an complex process while implementing on a business operationsas it could enhance or decrease productivity of company(Doppelt, 2017). It refers to bringchanges in an organisation in context of structure, mission, strategies, technologies etc. For thisreport, Wooden furniture store is taken for consideration. It deals in different types of furniturelike chairs, tables, sofas etc and established in 2004. Comparison between two companies will bedone and how driver of changes forced them to bring new changes into the company. Differenttypes of drivers will be elaborated and how it affected leadership style will be explained.Moreover how company could reduce the negative effect and barriers of it will be elaborated. Inthe last different approaches of leadership and how it helps in implementing change in theorganisation will be explained.TASK 1P1: Impact of change on an organisation strategy and operationsChange in an organisation refers to when company are changing their working operationsor strategies which will persuade to enhancing their profitability and sales over time. Mainreason behind implementing change in company is to gain competitive advantage over others.Apart from operations and strategy, company can also change their vision, mission, goals,objectives and target so to take new path of success. For understanding concept of change, twocompanies are taken for comparison i.e., wooden furniture store and dwell. Both the companiesdeal in furniture industry and provide various types of products like sofa, chair, table etc. Driversof change refers to when external and internal factor of company forces them to adopt change sothat they can compete with the competitors. There are two changes which company has opt in therecent past which is customer awareness and technology advancement. Customer are the onewho brings revenue or profit into the company that's why they have to satisfy their needs andpreferences in order to enhance overall sales. On the other side technology advancement assistcompany to capture more customer and market share so to gain competitive advantage over othercompetitors. How different types of changes impact company working is given below,BasisWooden furniture storeDwellCustomer awarenessBefore the changes, companyprefers to follow sales conceptDwell has good reputation inthe mind of customers because
in which they made theirproduct in large amount so thattheir cost price of each productwill be reduced to a certainproduct which will lead tobetter profitability. Butcustomer were switching theirbrands to different brandsbecause their needs weresatisfying with the product ofWooden furniture store. Toconsidered this situations,company has changed their oldstrategy and opted productconcept(Wagner, 2016). Itrefers to when product aremade while considering thedemands of customers. Soafter implementing change,company are now growingwith a steady growth rate.they made their productaccording to their needs andpreference but still their saleswere not up to the mark. Afteranalysing they found out thatcompany marketing activitiesare weak due to whichpotential customers are notaware about their company. Sonow company have startspending on different types ofmarketing activities likepromotions, advertising, etc.This change assist company toincrease their sales over time.Both the companies optedthose strategy which wouldhelp them to connect with theirpotential customers.TechnologicalCompany could not managedhigh demand of customersthrough their physical storesthat's why they switch toonline so that their efficiencyand productivity won't getdown.Dwell management hasunderstand the power oftechnology due to which theremore focus is to invest inmarketing through technologyso that more customers couldbe acquire by them.Technology always assistcompanies to gain marketposition leader due to which
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