Strategies and Analysis of Environmental Factors Report - Primark and TESCO
Added on -2020-07-22
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Understanding and Leading Change
Table of ContentsINTRODUCTION...........................................................................................................................1TASK1.............................................................................................................................................1P1 Comparison between two different companies and impact of modification.....................1P2 Analysing of drivers of internal and external factors modifications which affect leadership,individual and team behaviours within an company..............................................................4TASK2.............................................................................................................................................7P3 Analysis the impact of change on employees behaviours.................................................7P4. Explain barriers for change and analyse the way they influence leadership decision.....8P5 State several leadership approaches ...............................................................................10CONCLUSION..............................................................................................................................12REFRENCES.................................................................................................................................12
INTRODUCTIONChange is a process of modification in existing product and operations activities with inan organisation in order to produce innovative product and services or effective employeesperformance. It is a act to do something different which are can not do before. Organisationchange is a framework of entire organisation activities for managing effect of new workingprocess with in work place. It is a help to modify structure of enterprises according to needs.Change has provide various benefits to organisation like personal growth, flexibility,improvement, opportunities, progress, new beginning and many more. In this report TESCO areselect to know impact of change on organisation performance. It is British retail organisation thatrun their business activities at multinational level (Bender, Mann and Olsen, 2011). It is a biggestretail firm in the world on the basis of profits. TESCO has established in the year of 1919 byJack Cohen. In this report covers comparison between Primark and TESCO strategies andanalysis driving factors for internal as well as external environmental elements which createimpact on change with in an organisation. It also covers different barriers of change and severalleadership approaches in order to analysis impact of modification on company performance. TASK1P1 Comparison between two different companies and impact of modificationModification in is a one of important tool for organisation in order to rise quality ofproduct and services. Management of an organisation implementing change, for this they havecontain necessary policies, rule, terms etc. which help to face competition by proper utilisation ofavailable opportunities at market place. In current business environment, technology has changedrapidly that affect firm operations process positivity as well as negatively. It developopportunities of globalisation of product and services. Trough this, firm are selling their goods atinternational level with lot of possibility that provide higher profitability in long period of time.For this, manager of company develop strategies in order to achieve goals and objectives.Leaders executing change at work place to run whole business activities effectively (Brundrettand Duncan, 2011). HR executing of the firm has conducting training program to improve skills,abilities, capabilities and knowledge of staff members in order to improve performance orproductivity. Thus increase quality of good as well as services which create positive impact oncustomer's satisfaction. 1
Management of TESCO focus on developing loyalty among potential clients by addingvalue in their existing commodities on continuous basis. Firm has develop plan to expand theirmarket at international level through effective online services and ambitions. Primark is a one ofthe biggest competitors of TESCO at global market. They are produce same kind of product andservices with almost same places. The main aim of primark is offer rich and high quality ofclothes. Enterprise are using strategies like cost leadership, superior goods etc. in order to securetheir position in retail industry (By and Burnes, 2013). Both Primark and TESCO have their ownplan of action to attract large number of clients for being successful business at internationalmarket. Some external factor are affect both organisation positively as well as negatively whichcreate impact on changes implementation with in and out side the company. Some strategieswhich create impact on both firm are explain are as follows: STRATEGIES TESCOPRIMARKTechnologyManagement of TESCO areused latest technology in orderto gain high customer'ssatisfaction as well as profits.They are develop promotionalplan for their product andservices to attract large numberof customers toward goods(Dreher, Clinton and Sperhac,2014). Through this, they sellmore commodities and buildpositive brand image in client'smind. They are using Newcastle forthat use video screens. Primarkcan not use latest technology attheir work place that is whythey are weak in globalpresences. They promotingtheir product and serviceswithout using advancedtechnology thus createnegativeimpactonperformance as well asproductivity. But they usedfocus strategy in order toattract large number ofcustomers toward firm goods.Strategies of porter'scompetitiveCurrent market is a highlycompetitive in nature whichcreate negative impact onManagementofanorganisation has used costleadership strategies that help2
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