Understanding and Leading Change Report - Coca Cola
Added on -2020-07-23
| 11 pages| 3899 words| 77 views
Trusted by 2+ million users,
1000+ happy students everyday
Showing pages 1 to 4 of 11 pages
Understanding andLeading Change
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1. Different organisations and impact of change on their business strategy and operations....1P2. Internal and external drivers of changes that affect leadership, team and individualbehaviour.....................................................................................................................................3P3 Measures for minimise negative impacts of changes on organisational behaviour...............5Task 2...............................................................................................................................................6P4 Barriers for change and their influence on decision-making of leadership...........................6Task 3...............................................................................................................................................7P5 Different leadership approaches for dealing with change in organisational context.............7CONCLUSION................................................................................................................................8REFERENCES ...............................................................................................................................9
INTRODUCTIONIn the context of an organisation, it is needed to make different changes in the companyin accordance of their business environment. All the elements of business environment makesdirect effect on operational and functional activities of the firm. For the company severalchanges helps them to get lead in high competitive market and have different types of advantagesin easy way. This report project is based on tow different kinds of firms and several patterns thatthey opt to creates changes in their strategies of business in effective manner. The project reportis based on Pepsico and Coca cola. These both firm are multinational beverage organisation anddeals in soft drinks. The report project is detailing various elements that are able to bring changeand also affect the work environment of the company. It will analyses the measures that helps inreducing negative impact of the change for organisational behaviour. There are several roadblockor hurdles for change that may influence decision making process. Some of leadershipapproaches are explained in order to dealing with change for sound organisation. TASK 1P1. Different organisations and impact of change on their business strategy and operationsThe change in company refers to different business changes in accordance ofenvironment that involves some aspects like procedure, policies and techniques which mayaffected by the variation of market. Firm are generally facing their kinds of challenges at time ofrunning a company hence they will concentrated on creating suitable strategies and have actionsin order to survive in these situation or challenges. Change needs to be there cause it providehelps for having success for opting different strategies among competitors. Some effects oncompany are there which are detailed as-PepsiCo This firm is an American multinational food, beverage and snack industry. This firm wasframed in the year of around 1965 with the merger of Pepsi-cola in purchase, New York. Thecompany is generally interested in different types of exercises like marketing, manufacturingalong with grain based food items, selling of beverages, snacks and other various products. Inreference to recent data, company's retail sales are nearly $ 1 billion apiece. The key person ofthe company is Indra Nooyi who is a chairman and CEO. And Ramon Laguarta (president). Firmhas around 264,000 workers performing and it bring the revenue around of US$ 62,799 billion.1
All rage of product they are offering in approx. higher them 200 nations. PepsiCo. Is the knownas the second biggest food and beverage company in entire world. Coca-Cola This is an American multinational beverage corporation and their headquarter is locatedon Atlanta, Grogia. The firm was framed in the year of 1886 by John Stith in Columbus. As thefirm is generally interested in retailing, marketing and beverage manufacturing along withSyrups. The stock of company of Cola cola has been listed in NYSE that is a part of DJIS. Thisfirm is public limited company and their prominent persons are Muhtar Kent (chairman) andJames Quincey (president and CEO).Both firm are having different types of policies and strategies for effective business andthey are offering harder competition to each one along with their other competitors in the marketarea. Here, major difference is explained such as- StrategiesPepsiCoCoca-ColaCompetency strategiesThe company PepsiCo ismajorly concentrated on tastesand preference of theircustomers along with it theyframe their strategy in order tosatisfy buyer's needs and wantswith various and uniquetastes. This company isconsumer oriented. The firm Coca cola is not sofucused of their buyer'sdemands and needs along withit, they are keeping their eyeson advertising and pricing aswell as promotional strategy.They brings new thought s andideas in order to selling theirstuff and attracts morecustomers. Pricing strategiesThe firm tries to frame newstrategies of pricing inaccordance o0f the demand ofthe stuff or product as well asit is based on the productioncost. At times, these allstrategies reduces sales ratiocause higher prices of theThis firm generally optsprocess effective andcompetition based strategieshence the buyers will beattracted to it. (Fagerström andSalmela, 2010) on thedifferent hand, the companywill charge higher cost for2
Found this document preview useful?
You are reading a preview
Upload your documents to download
or
Become a Desklib member to get accesss
Paid Plans
Free Plan
Single Unlock
Monthly Plan
Yearly Plan