Impact of Change on Strategy and Operations of an Organisation

This report discusses the impact of change on the strategy and operations of an organisation. It includes examples of different organisational impacts, evaluation of internal and external drivers of change, and measures to minimize negative impacts. The case study focuses on Blake Logitech Management, a medium-sized hospitality organisation.

Understanding and
Leading Change
1

Table of Contents
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
P1 Different organisational examples wherein there has been an impact of change on the
strategy and operations of an organisation.............................................................................3
LO 2.................................................................................................................................................7
P2 Ways in which internal and external drivers of change affect leadership, team and
individual behaviours within an organisation.........................................................................7
P3 Measures that can be taken to minimise negative impacts of change on organisational
behaviour................................................................................................................................9
LO 3...............................................................................................................................................10
P4 different barriers to change and their influence on leadership decision-making in a
influence decision-making in an organisation .....................................................................10
LO 4 (ppt)......................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
Leading change means that there is a requirement for creating new experiences
for people so that there is an overall growth of the company. The business environment
of an organisation keeps on changing and it is important to adapt to the same so that
any kind of risk factors can be avoided. There are different steps that are involved in
acknowledging and leading change. This report is based on the Blake Logitech
Management, a medium sized hospitality organisation (Alvesson, and Sveningsson,
2015). The company has a compassionate and professional staff that is always
attentive and dedicated towards providing the best services to the guests. The report
compares different organisational examples about the impact of change on the strategy
of an organisation. It also includes an evaluation of the different ways in which internal
as well as external drivers of change affect behaviours of teams as well as individuals
and leadership. Lastly, a description of different leadership approaches in order to deal
with a change is also included.
LO 1
P1 Different organisational examples wherein there has been an impact of change on
the strategy and operations of an organisation
The main goal of an organisation is to enhance its overall profitability as well as
performance within the industry. Blake Logitech Management is a medium sized
hospitality organisation that is primarily aims to provide the best possible services to the
guests (Anderson, 2016). The company has plans to expand its business over the
coming 3-5 years, but the change is estimated to have an impact on the overall
performance as well as productivity of the company. The recent outbreak of Covid 19
has impacted organizations operating across various industries. There has been a
major impact on the overall way in which companies conduct their business activities.
Besides this, there has also been a decline in the overall sales as well as revenue. This
is due to the hold that the government had put on the different activities. In order to
develop a better understanding of the impact of change on the strategy as well as
operations of the firm are described below in comparison with Blake Logitech, one of
the leading hospitality organisations is described below.
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Drivers of Changes Changes Impact on
Strategy
Impact on
Operations
Advancements in
Technology
Advancements in
technology has
impacted the
hospitality
organisation in a
significant manner.
This is because
guests these days
have become more
self-sufficient and
implementation of
technology has
made things easier
for them. Hotels
need to make sure
that they implement
the latest technology.
Also, technology has
replaced the
expensive human
labour and thus
proved to be
beneficial for them.
An organisation
can be affected by
changes in the
technological
environment.
Blake Logitech
Management
needs to make
sure that it has
latest technology
in its workplace.
This is because if
the company lacks
effective
technology, its
overall strategy
will be affected.
This will further
affect the quality of
products as well
as services offered
by it.
On the other hand,
Blake Logitech
should conduct
training sessions
for its employees
so that they get an
opportunity to
Technology can
also impact the
overall operations
of the respective
company. This is
because any
unnecessary
manual work can
be replaced by
technology. The
company can
build a feature of
online assistance
on its website
which will help
the customers
while booking or
making
reservations.
Other ways in
which technology
can impact
overall business
operations of the
respective
company, Blake
Logitech
Management can
include fulfilling
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develop new skills.
This way, any kind
of advancements
in the technology
will have a positive
impact on the
overall strategy of
the company.
any demands of
the customers.
For example,
online order
entry, effective
customer service
etc.
For Blake
Logitech, the
management will
have to ensure
that the latest
technology is
implemented in
the workplace so
that the different
business
activities can run
smoothly. The
company keeps
on innovating its
workplace, as a
result of which its
overall
productivity in the
market is high.
Changes in staff If Blake Logitech
decides to expand its
business in the
coming years, it will
need to hire new
Expanding the
business in a new
country means
that the customers
will have different
The business
operations of the
company would
not see any major
impact due to
5

staff members to be
a part of the same.
Hiring a new staff
means that the
company would need
to provide them
effective training so
that they get an
understanding of the
different business
processes. For
example, guest
lectures or online
training can be
conducted.
preferences as
well as
expectations.
Therefore, the
company will need
to develop a
strategy wherein it
will hire
employees from
that particular
location. This is
because they will
be able to
understand the
needs of the
guests much more
effectively.
Blake Logitech
aims to grow its
business
operations. During
this process,
therehas been
changes in staff,
due to this, the
company's overall
business strategy
is impacted as it
will have to take
into account the
learning needs of
changes in staff.
This is because
the newly hired
staff members
will adjust
themselves to
how the business
processes are
carried out.
Similarly, Blake
Logitech should
focus on retaining
its staff members
because
otherwise, the
business
operations of the
company can get
affected. The
company will also
have to invest in
a lot of time
aswell as cost in
training the new
employees.
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different
employees.
Therefore, from the above examples, it can be seen that any kind of change can
impact the overall strategy as well as operations of a business. This makes it important
for the organisations operating in different industries to ensure that they keep revising
their strategies in order to maintain an effective performance as well as build a business
that is not only sustainable but also profitable (Aslan, and Reigeluth, 2013). Respective
company, Blake Logitech Management, the company is currently operating in the
hospitality industry and has a staff that is not only loyal but also dedicated towards
providing the best possible services to the guests. Also, changes in technology have
impacted both the organizations in different ways. For example, Blake Logitech has not
implemented the latest technology in its hotels. As a result, it is lacking behind in
comparison to Blake Logitech in terms of technological advancements. Therefore, it can
be said that there has been a significant impact on the overall operations of the
company as a result of this.
COVID 19 has been a transformational opportunity for hotels. After the scenario of
lockdown, people have been starting to travel more and explore new things. Blake
Logitech hotel has been identifying fundamental values, pre assumptions and
institutions within tourism industry. There is opportunity for Blake Logitech for managing
new opportunities and build strong customer relationship.
LO 2
P2 Ways in which internal and external drivers of change affect leadership, team and
individual behaviours within an organisation
Drivers of change within an organisation can be defined as internal or external
pressures that shape change within an organisation. There are different types of
changes that can impact the overall leadership, team and individual behaviours within a
company (Azanza and et. al., 2013). Leadership can be referred to as the ability of a
leader or a manager to lead their subordinates or team members. The different internal
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as well as external drivers of change along with their influence on leadership, team as
well as 9individual behaviours within an organisation are explained below -
Internal Drivers of Change
An organisation can control internal drivers of change that can influence the
overall performance of the same. For example, if a need for change is identified, like a
change in the organisational strategy, changes within the staff members etc. These
changes can affect the overall leadership within the company because then the
managers or the team leaders will have to adopt a leadership style that matches the
change. This can lead to creating an impact on the overall behaviours of the individuals
as well as teams in the workplace. The organisational cultural is another internal driver
of change that can significantly impact the behaviour of employees. For example, Blake
Logitech management has a positive and healthy cultural environment. The employees
share a positive relation with the employers (Blewitt, 2012). Also, they are ready to help
each other. As a result, their overall behaviour is helpful. The team leaders and
managers within the company encourage their team members to share ideas and
feedbacks during the process of decision making. This not only make them feel
involved, but being valued by the company as well.
External Drivers of Change
There can also be different external drivers of changes that occur outside the
company. External drivers of change can pose a lot of challenges and if they are not
addressed effectively, they can negatively impact the behaviour of individuals as well as
leadership within the workplace. The different external drivers of change are explained
below -
Customers – The preferences as well as needs of the customers keep on
changing from time to time. This can create challenge for the company to satisfy the
same in order to retain the customers for a longer period of time. If the customers of
Blake Logitech Management will be satisfied with the services, they would recommend
about the same to others. On the other hand, if the company fails to fulfil the changing
preferences of the customers, it will start losing them to the competitors. To be able to
understand the needs of the customers, Blake Logitech Management can undertake a
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market research. This will enable to know more about needs and demands of clients
and customers for providing them effective services.
Competition – The competitors can also change the leadership style of the
managers as well as team leaders. This is because if a competitor of the respective
company adopts a certain new technology or introduces a new product, the respective
company will also have to innovate its products (Brown, 2012). Since the respective
company is a medium sized organisation, any new entrant that offers substitute
products which are of value to the customers are of value tot he customers can also
affect the team behaviour within the company. This is because the different functional
teams would be motivated to level up their performance in order to gain a competitive
advantage within the market against the competitors. There are various ways for
managing different competitors and analysing their strategies for increasing customer
satisfaction.
Technological Advancements – Innovation in technology can also affect the
behaviour of individuals and teams within the company. This is because it has made it
easy for the organisations to conduct their business processes in an effective manner.
Implementing new technology can have both positive as well as negative impact on
leadership as well as behaviours of individuals and teams. The reason behind this is
that it will reduce any kind of unnecessary manual labour and also, the business
operations can be conducted in an effective manner. There is need for managing
change within organisation for managing customer experience.
Political Drivers – These are also external drivers of change and any kind of
political instability within the country in which the company operates will also affect the
overall behaviours of the individuals and teams within an organisations. This is because
a political instability can cause a shortage of jobs within the market. Also, the
employees who have been working for the company can feel a sense of job insecurity.
As a result, the leaders within the company will have to decide which employees have
to be retained. Political drivers affect Blake Logitech company to manage the business
activities in such a way that they are not breaking any rules.
9

P3 Measures that can be taken to minimise negative impacts of change on
organisational behaviour
There are various measures that can be used by Blake Logitech in order to
minimise negative impact of change on organisational behaviour. Some of these are
mentioned below -
Leadership - Change within organisation is inevitable and this leads company in
order to enhance profits and sales. A strong and effective leadership is required for
managing the teams and individuals effectively and working efficiently. In context of
Blake Logitech, it is seen that leadership style is used for managing the business
activities in proper manner. It enables to manage the business operations and meeting
success.
Setting realistic timeline – There is need of managing the real timing for having
a proper roadmap in order to manage the functioning of employees. This is very
important for the company to manage the business operations related to organisational
change. It is essential for Blake Logitech to manage the working in effective manner for
managing the organisational work properly.
Positive workplace environment – It is seen that if the managers of Blake
Logitech are able to provide rewards and price to the employees, then they are more
motivated and encouraged for doing the business activities and operations. There is
need for developing effective plans and procedures for managing the work and
attaining organisational goals.
LO 3
P4 different barriers to change and their influence on leadership decision-making in a
influence decision-making in an organisation
Blake Logitech Management is a medium sized hospitality organisation that is
primarily aims to provide the best possible services to the guests. There are different
strategies and plans that can be developed by management of this company in order to
manage organisational change. This is inevitable for any company to avoid change.
There is requirement of adopting several techniques that lead to change within the
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company. In context of the present company, it is seen that there are various barriers of
change management listed below - Lack of employee involvement – This is known as one of the most important
factor while managing organisational change. There is need for increase in
employee engagement and involvement in order to manage various
organisational change. In context of Blake Logitech, employees must be
motivated in order to put their efforts for managing proper functioning of the
company for attaining organisational targets. The management of this firm should
include employees within decision making and this increases company efficiency. Lack of effective communication – There is need for the companies to choose
effective ways of communication as these are helpful for managing the
accomplishment of organisational goals and objectives. There is need to
manage the functioning effectively so that there is proper communication among
senior executives and middle level managers of the company as it is helpful for
managing technological changes within the company. Proper communication is
important for managing and handling Blake logistics operations.
Force Field Analysis: This is defined as the method that is used by companies
for managing the organisational change. There is need for Blake Logitech to work
effectively and attaining the goals properly. There are five steps involved within force
field analysis. These are mentioned below -
Phase 1: This is known as first step which initiates organisational change. There
is need for having a proper change as it helps to manage the business environment
effectively. It is essential for Blake Logistics to undergo change in order to increase
sales.
Phase 2: There are some risks associated with every organisational change.
Hence, in this step Blake Logistics develops risk management strategies in order to
maximise successful project of technological change.
Phase 3: In this stage, there are various senior executives working in the
company in order to adapt the business environment changes.
Phase 4: This is the stage of accomplishing the project of organisational
change. This is present action plan used for conducting the change activities.
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Phase 5: The executives of Blake Logitech develops strategies and plans for
managing the carrying out of organisational change action plan.
The Force field model includes various restraining as well as facilitating factors
for organisational change. These are mentioned below - :
Facilitating Factors: These are known as the elements that accelerate change
within the company. In context of Blake Logitech, there is talented and skilled staff
which has capability for working effectively and meeting the organisational change. It is
very effective for the companies that they must work upon managing the plans and
strategies in order to attain organisational goals.
Restraining Factors: These are known as the factors which are involved in
accepting change within company. There are some factors like precedents, routine
nature of work are known as restraining forces which encourage for accepting
organisational change.
LO 4 (ppt)
CONCLUSION
It is analysed from the above report that organisational change is one of the most
essential factor while managing success of enterprise. There are different factors
because of which organisations undergo change. It is very important for the companies
to manage the functioning in order to have successful organisational change. There are
various leadership styles used within the company in order to effectively manage the
business activities.
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REFERENCES
Books & Journals
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in progress. Routledge.
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paradigm of education. TechTrends. 57(5). pp.18-24.
Azanza and et. al., 2013. Authentic leadership and organizational culture as drivers of
employees’ job satisfaction. Revista de Psicología del Trabajo y de las Organizaciones.
29(2).
Blewitt, J., 2012. Understanding sustainable development. Routledge.
Brown, B. C., 2012. Leading complex change with post-conventional consciousness. Journal of
Organizational Change Management. 25(4). pp.560-575.
Cullen and et. al., 2014. Employees’ adaptability and perceptions of change-related uncertainty:
Implications for perceived organizational support, job satisfaction, and
performance. Journal of Business and Psychology. 29(2). pp.269-280.
Cummings, T.G. and Worley, C.G., 2014. Organization development and change. Cengage
learning.
MacKian, S. and Simons, J., 2013. Leading, managing, caring: understanding leadership and
management in health and social care. Routledge in association with The Open
University.
McShane, S. and Von Glinow, M., 2013. M Organizational Behavior. New York, New York:
McGraw-Hill/Irwin.
Mowday and et. al., 2013. Employee—organization linkages: The psychology of commitment,
absenteeism, and turnover. Academic press.
Palmer and et. al., 2016. Managing organizational change. McGraw-Hill Education.
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