Understanding and Leading Change

This report discusses the impacts of change on leadership, ways to minimize negative impacts, and long-term implications of internal and external drivers of change. It also applies the Kurt Lewin change model to evaluate the organizational response.

Understanding and
Leading Change

Table of Contents
INTRODUCTION...........................................................................................................................3
Task 1 The impacts of change ........................................................................................................3
Critically evaluation of ways in which internal and external drivers of change affects
leadership ....................................................................................................................................3
Measures that can be taken to minimising negative impacts of change .....................................6
Critically evaluation of long term implications of internal and external drivers of changes ......7
Task 2...............................................................................................................................................9
Force field analysis ...................................................................................................................12
Task 3 (Covered in PPT)...............................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES................................................................................................................................1

INTRODUCTION
Changes is defined as process of creating a function, things and practices that make
different from others by comparing and make clear judgement for improving the organisational
performance. This is important for organisation to accept the changes and challenges in relation
to a business so it can manage task and activities properly. In changing environment, this become
necessary for enterprises to accept the changes and run their business effectively (Allen, 2018).
This report is based on leading changes for this Blake Logitech management has been selected
that is medium size hardware company that focuses on customer experience and make clear
judgement for changes. This helps to operate the business successfully and managing the task by
delivering right services. This report covers comparison in which changes impacts on
organisation's strategy, drivers of changes, barriers to changes that influence leadership decision
making and range of leadership approaches in relation to organisation.
Task 1 The impacts of change
Critically evaluation of ways in which internal and external drivers of change affects leadership
In business environment there are different drivers in relation to business such as internal
and external that are important to consider while running a business and maintain good
performance. In market, every enterprises wants to take the competitive benefits by operating
and managing the business activities. For this, changes are required to be adopt that can fill the
customer's demand and provide them satisfaction properly. The management of Blake Logitech
management is considering internal and external drivers which affects leadership, team work and
individual behaviour such as:
External drivers: This is a framework that uses by organisation to analysis the factors
which has affected the leadership, team and behaviour in a organisation. Pestle consider
uncontrollable factors which may affect the business such as:
Political factor – This involves government regulations, political stability, tax rates
changes etc. which all are related to a business and may support to an organisation. Blake
Logitech management company focusing on political stability that affects leadership as leaders
provide insights to employees to sale their services outside and run business. Individual
behaviour such as increase in employment and also effect team by creating high level of
investments with the working collectively (Iles, 2017).

Economical factor – This is considering inflation rates, interest rates, exchange rates and
economic growth that are important to run a business. It has been seen that economic growth of
UK and other countries is increased after Brexit where Blake Logitech management company
has taken the advantages to run their business smoothly and increases the team performance. It
has affected the leadership as leaders provide a right way to employees which supports to get
completion of task. Moreover, individual feel motivated after receiving fair wages and well
treatment from their employers that motivate them to work more (Popovic and Plank, 2016).
Social factor: The relation of social factor is population growth, age distribution, safety
emphasis, health consciousness and cultural barriers. In context to Blake Logitech, individual
behaviour feel safety and data protection by considering health consciousness. Team work
remains effective as they all working together by providing best software and technical services.
Moreover, leadership of organisation working effectively by contributing all employees and
provide them right suggestions (LeMaster, 2017).
Technological factor: This factor involving innovation and new technology which is
important for organisation and helps to increase the sale by attracting customers. Blake Logitech
is technical organisation that uses new technology for making hardware and improving business
performance with the help of team work. This factor affects individual behaviour as increase
their skills and knowledge by using technology and leaders provide training to employees for
better use of resources and planning that helps to improve the business profitability (Matser,
2017).
Legal factor – This factor is related to all laws and regulations that are important to
follow for the purpose of managing and running the business effectively. Herein, organisation is
needed to follow all rules which are related to employees benefits and organisation. Equal wages,
data protection, sex discrimination, equality act, etc. are required to follow the business. In
context to Blake Logitech, implementation of equal wages, data protection, sex discrimination
and others laws are followed by management which can help to improve the business
performance and profitability. The management and leader of Blake Logitech is following all
legislations that motivate the employees and retain them in organisation for long period of time.
Therefore, this factor has impacted positively on business performance and maintain the high
profitability.

Environmental factor – This factor determining the environmental aspects which are
important to manage and control the business effectively. In this, organisation is needed to
follow the all rules in relation to protect environment and manage the business. In context to
Blake Logitech, management are following environmental safety standards, protecting the
environment and developing the business activities which can help to improve the business
performance. This factor has impacted positively by increasing the value of organisational brand.
Therefore, by using PEST it can be determined that factors of external drivers affects the
leadership, team and individual behaviour by accepting the changes in relation to a business and
increasing profits. This can help to improve the business profitability by managing risk and
providing proper guidance by leaders to employees that maintain a business effectively.
SWOT Analysis – The SWOT analysis is a framework that uses by managers to identify
the strength, weakness, opportunities and threats in relation to a business and bring changes
accordingly for the purpose of improving profits. The SWOT analysis of Blake Logitech is
defined below:
Strength Weakness
 Blake Logitech is medium size
organisation that operate their business
effectively.
 This provide a better quality of
technical services such as hardware
which uses to keep store data and
improving business.
 This increases performance and
profitability by attracting customers
and improving performance.
 In this organisation technical and
highly skilled employees are working.
 There is needed to bring changes time
to time which may be highly expensive.
 Having competitors in market that can
reduce the sale of organisation.
 High investment
 Time taken processes are run by
management (Main, 2017).
Opportunities Threats
 The management are evaluating market
trend and introduce services
 Lack of proper use of technology.
 Changes in demand and climate which

accordingly.
 Bring changes time to time that
maintain competitive advantages.
 Planning to expand their business by
entering in to new market.
 Properly delivery system that managing
the buying orders.
can reduce the sale.
 Foreign exchange rates.
 Political instability.
Measures that can be taken to minimising negative impacts of change
Measures are consider as actions that are taken by management and leaders t accept the
changes and remove the negative impacts in relation to a business. This is important for
managers to bring changes and new process for their business so all activities and functions of
their business can be performed effectively and improve the profitability. In Blake Logitech,
managers and leaders are introducing new changes in relation to a business that needs to be adopt
by employees. The managers of selected organisation have options to take measures such as:
1. No surprise, please – This strategies states that in case of instability in business
employees should not be eliminate. Blake Logitech, is require to have transparency,
honesty and open communication between employer and employees which help to create
good relations. Advance signalling, changes in organisation behaviour provide an
opportunity to individual, leadership and team behaviour to get prepare mentally and
technically for accepting changes by reducing negative impacts (Nelson and Luetz,
2019).
2. Engage employees in the conversation as early as possible – According to this strategy
management of organisations should involve employees in conversation at the time of
facing performance issue, improper work and not completing task. In Blake Logitech,
this strategy is uses by management for the purpose of improving their performance by
making plans and increases profitability. With the help of this, individual and team
behaviour become effectively and they make plans to complete task and attain business
goals (Pautz, 2016).
3. Create a culture of learning – This is another measure that is required to be taken by
managers for reducing negative impacts on organisation behaviour. In Blake Logitech,,

managers should create a learning culture where employees can accept changes and
improve their business performance by using skills and new knowledge. With the help of
creating learning culture individuals gets opportunity to accept new challenges and
develop their skills. Leaders also develop their skills by providing training to employees
and they all perform functions effectively which reduces the negative impacts of changes
(Pautz, 2016).
Critically evaluation of long term implications of internal and external drivers of changes
The Burke Litwen change model is uses by Blake Logitech such as:
External environment: This factor states force and condition outside of the organisation
that may affects its process. Such as Blake Logitech is focusing on market place and consumer
behaviour that relates to external environment.
Individual and organisational performance: This states overall output of organisation
that represent in profitability, productivity and turnover. The managers and leaders of Blake
Logitech provide proper guidance to employees that may affect business and improve the
business performance.
Leadership: The leaders of Blake Logitech are providing direction to all individuals who
are working and become responsible for all activities that motivates to work more (Nelson and
Luetz, 2019).
Mission and strategy: The mission of Blake Logitech is getting competitive advantages
by accepting changes smoothly and create a good working environment.
Organisation culture: The chosen organisation is following transactional culture that
helps to maintain day to day operations and affects management properly.
Management practices: In Blake Logitech, activities and behaviours of managers
usually aligns to carry out the strategy and functions. While accepting changes management
practices helps to attain the business goals and improve profitability (Popovic and Plank, 2016).
Structure: Hierarchy structure is followed by management of Blake Logitech that helps
to getting the work done and improve the business profitability.
System: Reward system and legal system is followed by management at time time of
accepting changes that bring changes and organise all functions properly.
Work Unit climate: The team members and individual of chosen organisation are
cooperating with each others and making feel them comfortable for getting benefits.

Motivation: Setting of goals, training and development, support, rewards system,
performance management etc. activities motivates employees so they can help to attain the
business objectives.
Task requirement and individual skills: The employees of Blake Logitech is required
technical, innovative, creative, task finishing and communicating skills that helps to complete the
work.
Individual needs and values: The management are filling the needs and wants of
employees such as fair pay, work life balance and rewards management that make right
judgement and retain employees.
From the above task it has defined that changes are needs of every organisation that
attracts customers and retain them in organisation for getting the work done and improve the
business profitability. In Blake Logitech, external drivers involves political, economical, social
and technological factors which are related to a business and affects leadership, team and
individual behaviour. Having stability in political system, increasing disposable income,
accepting changing culture and using new technology in chosen organisation increases the skills
and workings of individual behaviour, team work remain effective and leadership become more
skilled that provide competitive advantages to organisation. Moreover, SWOT analysis is uses to
improve the performance by using changes and overcoming threats that make high profits (Ring,
2016).
Application of theories and models in order to critically evaluate organisational response
Changes are the needed at every place which can help to introduce something new and
different which is not come yet in market. This is important for all organisations to identify the
needs and wants of people who are living in society and fill them so they can feel good and get
the higher motivation by accepting the changes. It is not compulsory that changes will give
positive results all time as they can give negative results. Blake Logitech is software developer
company that brining changes and innovation in their products and services which can help to
provide better design and efficiency of software that make easy the workings and develop the
good performance. The selected organisation is applying Kurt Lewin change model and theory in
order to accept the changes and responding towards properly. This model is considering three
stages such as Unfreeze, Change and Freeze.

Unfreeze – This stages is related to assessing the needs of change that can help to
introduce from new changes and activities which are important and can help to improve the
business performance. In this, changes are identified by management in their organisation which
can help to bring the improvements. For instance Blake Logitech is using unfreeze step by
creating the proper conditions, messaging and ideal environment that influences organisation
element and resources to change effectively.
Change – This is the another stage of change model and theory which uses to maintain a
focus on new approach for handling problems through new techniques and tactics. Whenever
organisation is brining changes then it is required to accept them by adopting this stage which
can help to manage the all activities and task effectively. For instance, Blake Logitech is brining
changes and new software for clients that affects all stakeholders and managers for brining
everyone on board. In this, management are communicating and sharing information properly
with all employees that are resisting the changes effectively. All changes and process are
organised clearly which can help to improve the business profitability.
Refreeze - This stage is related to freeze where all changes are implemented effectively
and supports to be completion of task in certain time period. In this, organisation culture go
through immense change in approach where new behaviour, attitudes and process are
implemented by management in order to bring change in existing process. In this, management
of Blake Logitech align their work style with new model that can help to adopt the changes
properly and maintain the good performance. This also help to improve the brand image by
offering better quality of products and services after acceptance of changes.
From the above it has recommended and concluded that change management is the
effective term that uses by Blake Logietch to improving profitability, productivity through
improvement process and change management. This can help to bring the changes in existing
process and deliver best services in changing environment.
Task 2
Leadership Decision making
Force Field analysis – This is an analysis which was developed by Kurt Lewin (1951)
and widely uses to inform decision making by planning, organising, directing and controlling the
programmes by accepting the changes. This is considered as powerful method of gaining
comprehensive overview of different forces that acts as potential organisational change issue.

This involves two aspects of changes such as driven forces for change and resisting forces to
changes.
In context to Blake Logitech driven forces are:
Increasing cost of maintenance – This force is uses to run the organisation successfully
by maintaining the focusing cost. This can help to run the software effectively by working
properly and increase the performance.
Raise volume of output – This is the driven force that increases the volume of output
and software which are producing by Blake Logitech organisation. This can help to manage the
all workings and activities by working effectively.
Customers want new products – In changing business environment needs and wants of
people are changing day by day where it is important for organisation to provide the new
products and services accordingly. Blake Logitech is using the force field analysis for the
purpose of filling the customer's needs by offering the new management software that make the
workings easy and improve performance.
Resisting forces
Loss of staff overtime – This is defined as negative process where employees are not
getting satisfaction because of loss of staff overtime. The management of organisation is required
to focus on staff overtime and should pay accordingly which can help to retain the employees
and increases the workings.
Environmental impact of technique – It has defined that techniques are important
which may affect the business positively and negatively. This is resisting forces which may
impacts negatively on techniques and affected the business negatively.
Cost – The cost of organisation and product manufacturing is considered as resisting
force which can affect the business activities and functions negatively. This can be challenging
point for Blake Logitech to face the advance cost of production and developing the software
which has affected the profitability.
Therefore, force field analysis is uses to identify the resisting and driven forces in
business environment which may affect the business activities positively and negatively. For this
managers is required to deliver and focus on driven forces that can help to accept the changes
and improve the business performance.

There are different types of barriers which are there when change is introduced within an
organization. These barriers are described as follows-
 Limited understanding of change and its impact- There is somewhat limited
understanding of the change and the impact which is created by it. In the context of
Blakes Logitech Management this can create issues for its various leaders. This is a
common barrier for change. This can influence leadership decision-making because if
there is lack of understanding prevailing within the organization then this can create
difficulties in implementing change.
 Negative attitude of employees- The employees can have a negative attitude towards the
management when try to influence change. For Blake Logitech Management this can lead
to problems and issues. This can create an influence on the leadership decision-making
because this type of attitude makes it hard to influence change within the organization.
 Lack of involvement of employees- When the employees are not involved in the change
process they do not take much interest in it. In the context of Blake Logitech
Management this can be quite problematic because this attitude of managers is not good
for influencing change. This can influence leadership decision-making as if the workers
are not involved in the change process then this can lead towards problems for the
leaders.
 Inefficient communication- Sometimes there is inefficient communication between the
employees and the managers of an organization. In Blake Logitech Management, this can
create problems for the managers because this will lead to creation of confusions in the
implementation of change process. It can influence leadership decision-making because
the leaders will find it hard to take the necessary decisions.
 Inadequate resources- In an organization the resources can be inadequate. In the context
of Blakes Logitech Management, this can lead to issues because if there are inadequate
resources then the managers will find it hard to influence the change. It can influence
leadership decision-making because the leaders will find it hard to take decisions in the
absence of proper resources in the organization.
Therefore, above mentioned barriers are facing by Blake Logitech in order to run
business and accepting the changes which may affect business negatively. Whenever
organisation is going to adopt the changes then it should be follow force field analysis and

change theories which can help to manage the good performance and improve the profitability.
With the help of this management is required to understand the needs and wants of customers
then bring changes accordingly that can help to improve the business productivity and
profitability.
Edgar Schein Model of Organization Culture-
According to this model, culture is not adopted immediately within an organization. It is
developed in a particular period of time. There are three levels within an organization culture-
Artifacts- It is the first level within an organization. This refers to the various types of
characteristics which can be viewed by the individuals. In the context of Blakes Logitech
Management, these are important because they define the nature which has to be adopted within
an organization.
Values- This means the values of the employees. These values play an extremely
important role in determining the organizational culture. For Blake Logitech Management, these
are important because good values help a lot in framing a positive organizational culture.
Assumed Values- This refers to the values which are present within an organization but
cannot be measured. In the context of Blake Logitech Management, these are crucial for
influencing change.
Force field analysis
From the above discussion it has been evaluated that he force field analysis is used by
organisation to take a part in strategic management that respond to the environment where
business is operates. The force field analysis is uses by selected organisation to identify the
driven and resisting forces that can help to accept the changes easily and improve the business
profitability. This can help to identify the problems and get proper solution of them by applying
an appropriate model and change management theory. Blake Logitech is considering three layers
of changes by using forcefield analysis such as changes is the result of dissatisfaction that fails to
meet objectives. The second layer is about changes does not happen by itself which are important
to develop vision by taking alternatives and last is resistance to change that bring changes by
overcoming the problems and maintain good performance.

Task 3 (Covered in PPT)
CONCLUSION
From the above report it can be concluded that changes are needs of organisation that
should be adopted by management in order to perform all functions effectively and manage the
activities. In business environment different drivers such as internal and external arises that need
to be consider while working. There are different measures that can be taken for minimising
negative impacts and barriers of changes that influences decision making.

REFERENCES
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