Project Report on Organisation's Activities - Mark and Spencer

Added on - 06 Jun 2020

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Understanding andLeading change
ContentsINTRODUCTION...........................................................................................................................2TASK 1............................................................................................................................................2P1. Impact of change on an organisation’s strategy and operations.......................................2P2. Ways in which internal and external drivers of change affect leadership, team andindividual behaviour within organisation...............................................................................4P3. Measures that can be taken to minimise negative impacts of change on organisationalbehaviour................................................................................................................................6TASK 2............................................................................................................................................7P4. Different barriers for change and the way they influence leadership decision-making...7TASK 3............................................................................................................................................9P5. Various leadership approaches to deal with change.........................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................111
INTRODUCTIONFor an organisation, it is required to make various changes in firm according to itsbusiness environment. All factors of business environment directly affect the operational andfunctional activities of a company. For them various changes helps them to lead in competitivemarket and get various advantages easily (Alkahtani, 2011). This report is based on two differentorganisations and various patterns that they adapt to make changes in their business strategieseffectively. The project report has grounds of Mark and Spencer or Primark which have largestores and they both are deals in clothing, home products and luxury accessories as well. Markand Spencer is a British multinational retailer which was established in the year 1884 by MichaelMark and Thomas Spencer. Primark is a retailer store which was found in the year 1962 byArthur Ryan. The report will discuss about various changes that affect the organisation'sactivities easily with different internal and external factors that influence leadership andindividual behaviour at workplace. At last, various leadership approaches that help to deal withthe changes will be studied.TASK 1P1. Impact of change on an organisation’s strategy and operationsAn organisation faces various changes in their policy, procedures as well as company'sobjectives while changes take place in the business environment. But, it is very important for afirm to face these changes and challenges to improve their working policies effectively. All thesethings help to take advantages from the target market easily. There are two differentorganisations that affected from various changes which are given as below:Mark and Spencer – This is the largest retail organisation of UK which provides their clothingand products in world wide. Main objective and mission of this organisation is to provide qualityproducts to their customers in an effective and appropriate cost. Market of this organisationdirectly affects their strategy and planning procedure. They focus on their promotional andmarketing strategy to spread awareness of their products and services in front of their customers.For the same, it is very important to provide quality products to consumers at an affordable price.Through this process, they can easily make various changes in the market and environment bytheir own planning and strategies (Anderson and Anderson, 2010).For maintaining sustainableposition in the market it is very important for the organisations to understand the basic needs andrequirements of the customers. Whenever changes occurs in the plans and policies of the2
organisation it creates impact on the whole working of the organisations. Changes should bebased on well structured strategies so that it can be possible to implement them effectively.Example – In clothing industry, customers always demand for new and fashionableproducts. Do for this M&S need to get proper information of various change that effect on itsproducts demand easily. Through this process, they can be able to provide effective services tocustomers according to their own demand and market needs. Mark and Spencer is a well-knowncompany which deals in international trading of products so that they will always work throughan operational and monitoring strategy of target market to analyse the product’s demand. Onthem, environmental factor can affect ton their planning and procedures so they needs to makeeffective strategy to deal with negative factors easily.Impact of changes on organisation’s strategy and operations – Changes in market such ascustomer's demand, market need and changes in environment directly affect aand market want aswell as various changes that can be affect its activities, so for this they make effective planningeasily. All these changes help to reduce the wastage and extra cost from manufacturing andproduction services (Bingham and Main, 2010).Primark – On the other hand, Primark deals in clothing, accessories and food products. It is awell-known retailer company of UK and provides their products worldwide. Company faces astrong competition from various firms of UK that provide same services to customers. So, forthis, they work through a strong strategy and planning to attract more customers towards theirstore and services. In this process, their workforce helps to provide effective services tocustomers as well as fulfil their needs with high satisfaction. For Primark, it is very important tomanage their business activities through manageable strategy and planning as well.Example – For Primark, it is very important to manage business activities according tocustomer's need and demands to provide quality and effective products to them. In their processmarketing analyse and a survey on customers, helps to monitoring their demand from companyand its products. It will help to provide an opportunity and advantages from the target market toimprove their revenue and profitability easily.Impact of changes on organisation’s strategy and operations – Change is the mostimportant factor that helps to improve organisation's policy and their working approachesaccording to market demand. Through this process, organisation easily faces various challengesand risks that help them to get various competitive advantages easily. All different changes3
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