This report explains the concept of big data, its characteristics, and the challenges faced during gathering data. It also covers techniques for analyzing big data and how it can support businesses with examples. The report discusses the importance of big data in product development, predictive maintenance, customer experience, machine learning, and driving innovation. The challenges faced during data collection include lack of professional education, lack of understanding of big data, saving details, and confusion during selecting big data techniques. The report also covers various tools for analyzing big data, such as A/B testing, data fusion, data mining, casual analysis, and link prediction.