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Understanding Business Landscape : Kingfisher Plc

   

Added on  2021-01-02

15 Pages6739 Words461 Views
Understanding BusinessLandscape

Table of Contents1.0 INTRODUCTION.....................................................................................................................31.0 Background of the company.............................................................................................32.0 Current strategic planning................................................................................................43.0 The three stage approach..................................................................................................64.0 External assessment..........................................................................................................74.1 External factor Evaluation Matrix....................................................................................74.2 Competitive profile matrix...............................................................................................85.0 Internal assessment...........................................................................................................95.1 SWOT analysis.................................................................................................................95.2 Internal factor evaluation matrix....................................................................................106.0 Strategy formulation.......................................................................................................116.1 Alternative strategy........................................................................................................116.2 Porters five generic strategies.........................................................................................127.0 Strategic analysis and choices........................................................................................137.1 Quantitative strategic planning matrix (QSPM).............................................................138.0 Conclusion...............................................................................................................................139.0 References................................................................................................................................15

1.0 INTRODUCTIONIn the present scenario, the company faces many difficulties and challenges to survive inthis competitive era. In the same way, the report is also gathered the competitive or businesslandscape they need to conduct internal or external analysis in order to meet the requirements ofthe market as well as the company. The report is also based upon the Kingfisher Plc which is oneof the top retail trading company in UK. Report will provide the strategic planning of the quotedfirm and three stage approach.Therefore, the report will be discussing the current strategicplanning with company's financial performance. Study also supported the critically analyse thathow company's strategic planning is effective or its impact on its performance as well. Further,by using different theories and model, report will be analyses the alternative strategies which willassist company for their better performance and growth. 1.0 Background of the companyKingfisher Plc is one of the British Multinational retailing company whose headquarter isin United Kingdom. The company is consider one of the largest home improvement retailer inEurope and the third largest company in a world. Currently the company have more than 1300stores in more than 9 countries. Further, the company is a third largest commercial propertydeveloper in UK who have more than 1200 own buildings that varies from apartment to hotels.The company provides home improvement products such as home appliances, tools, homefurnishing, hardware and garden supplies etc. at reasonable rates to their customers.

2.0 Current strategic planningKingfisher plc believes on the sustainability and also equitable growth that is helpful inorder to create the long term value for their stakeholders as well. For the same reason, Thecompany's announce the plan in 2016 such that this plan will leverage the scale of a business bycreating a integrated company in which the customers needs are always comes first. Thus itcreates positive impact upon the business performance such that it helps in the company'sprogress as well.The company strategic planning is also based upon the three key pillars such as creatinga unified, leading home improvement offers, driving the digital capabilities and then optimizingthe operational efficiency. As the company's main ambition is to become the leading homeimprovement company and that is why it chooses best strategic plan as well.Illustration 1: Kingfisher current performance(Source: Kingfisher current performance, 2017)

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