This report discusses about the organizational structure and the advantages and disadvantages of using it in the company. Further the report includes the internal and external environment analysis of Travelodge. For analysing the factors the SWOT and PESTLE have been discussed in this report.
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Understanding Business Organizational
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Table of Contents INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 Organisational structure...................................................................................................................3 Advantages..................................................................................................................................4 Disadvantages.............................................................................................................................4 Business environment analysis........................................................................................................4 SWOT Analysis..........................................................................................................................5 PESTEL Analysis.......................................................................................................................6 CONCLUSION................................................................................................................................8 REFERENCES................................................................................................................................9
INTRODUCTION Businesses are said to be engaged in the activities involving products and the services. These products and services are fulfilling the needs and wants of the businesses. There are four types of business organizations such as sole proprietorship, partnership, limited liability and corporation. The organizational structure chosen by the company should be according to the size and the funds available with the business. It is seen that the hospitality industry is growing rapidly with the time. It is important for the marketers to evaluate the tastes and preferences of the customers before providing any new service them(Alagaraja,and Herd,2022). Analysing the preferences will help the business to make changes accordingly and will help in attracting broader customer base. This report is about the Travelodge, which is a private limited company involved in hospitality customer. The company is founded in 1973 and is having headquarters in England and is also operating in United Kingdom and Spain. This report discusses about the organizational structure and the advantages and disadvantages of using it in the company. Further the report includes the internal and external environment analysis of Travelodge. For analysing the factors the SWOT and PESTLE have been discussed in this report. MAIN BODY Organisational structure Organizational structure is defined as the activities which are taking place in the organization. The structure helps in achieving the defined goals and objectives which are useful fortheorganization.Differenttypesofbusinessorganizationsarefollowingdifferent organizational structure according to their culture and business activities performed. Travelodge is following Hierarchical organizational structure, because the company is operating at large scale and has employed a large number of employees. In this type of structure the information flows from top to bottom and the employees cannot directly pursue their superiors. The information flows from every level and the top level managers have to connect to the managers and then the managers will transmit the information to the employees. In this structure the roles and responsibilities delegated to the employees are clearly defined to them and they are required
to perform them with full efficiency. The advantages and disadvantages of the hierarchical structure in context with the Travelodge are described below- Advantages Clear path –Organizational structure helps in defining the roles and responsibilities to every employee in a clear and effective manner. The employees have clear understanding of their goals and objectives(Di Vaio,and, et. al., 2021). Thus they can perform the tasks with better productivity and in one direction. Clear and defined goals helps the employees to get motivated to perform their work efficiently. Department loyalty –The department is loyal and the management is involved in dividing the tasks or the activities according to the skills and the abilities of the employees. All the employees are tend to work in a team and have build trust over each other. Disadvantages Costly –There are several departments in the Travelodge company, thus the company have to appoint large number of employees which will increase the overall cost which has to be beard by the customers at the end. Poor communication –The hierarchical structure followed by the Travelodge is lacking in communication. As the top level managers cannot connect with the lower level employees directly, thus it takes a lot of time to communicate the information. The lower level employees cannot directly share their thoughts and ideas to the top managers, thus it is difficult to manage the business operations. Business environment analysis The business environment is the analyses of the internal as well as the external forces which are driving the business activities. These factors have to be identified by every business as they have both the positive and negative effect on the business. There are certain challenges which have to be overcome so it is important to analyse both the external and internal factors of the Travelodge.
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SWOT Analysis SWOT analysis is the analysis of the internal factors which are affecting the business operations of the Travelodge. SWOT analysis of Travelodge is stated below- StrengthWeaknesses Knowledgeable staff -The staffhired is skilled and are trained well by the managers. The staff knows to deal with every type of customerseffectivelyandalsohave influencingskills(Hunt,Sarkar,and Warhurst,2022). The staff is friendly and helps in satisfying the customers with their problems. Good connections –The Travelodge is having good relations with the influencer present over social media. They help them in promoting its products & services, also they influence its followers to visit the place. Competitors –The hotel industry is having a lot of competition among them, as there are variousrenownedbrandsavailableinthe market. The hotels are fighting for the same customer base thus it is important to make effectivemarketingstrategiestoinfluence customers. High infrastructure cost –TheTravelodge has spend a huge amount of money within the businesstogiveanewlooktoit's infrastructure, which had resulted in increasing unnecessary cost. OpportunityThreat More social media presence –The millennial generation is now dependent on the digital technology and are using various social media sites. So the marketers can focus on advertising their brand with the help of social influencers. Expansion–Travelodgeishavingthe opportunitytoexpandinthedeveloping countries as the business is operating in limited locations. Through expansion the business can attract new customers. Change in consumer consumption pattern – Itisseenthatthecustomerstastesand preferences are changing a lot so the marketers at Travelodge have to analyse the changing preferences of the customers. Economic crises –Due to the COVID- 19 pandemic, people are not allowed to move out thus the Travelodge hotel has to remain close in the mean time.
PESTEL Analysis PESTEL analysis is the framework used by organisation to identify external factors that influence organisation at Macro level. These are as follows- Political Factor– Such factors involves legislations or economic policies like taxation, trade policies and Tariffs etc. imposed by Government. 1.Positive-Due to stable government in UK. Travelodge don't have to bear with rapid changes in economic policies leading it in creation of long term efficient rules and policies within the organisation. 2.Negative -High taxation rate in UK causes Travelodge to charge high prices for their services leading in weak customer retention rate. Economical Factor– Such factors have direct impact on organisational performance as they include factors like Inflation rate, employment rate, interest rate that influences operations of organisation. 1.Positive-Holiday seasons creates huge demand for accommodating places in UK. Travelodge earn good business and raises its charges in order to maximize its revenue. 2.Negative –Demand for travel decreases during recession period ultimately creating lower or no demands for Hotels(Laskar, and Singh, 2022). Travelodge too is not spared with such diverse effect. Social Factor– Organisations should consider the country's demographic that can impact business operations. Consumer's tastes and preferences, attitudes and opinions, culture and beliefs must be taken into consideration while commencing business. 1.Positive–Consideringcustomerspreferencesduringholidaysandvacationsand introducing packages accordingly boosts Travelodge business. 2.Negative –Not paying much attention to middle class society impacts Travelodge business. As a reason of that customer base of Travelodge is smaller as it only considers elite class society.
Technological Factor– Continuous development and evolution of technical tools and products influence industry in either ways. Adoption of technologically advanced tools brings productivity and efficiency at work. Companies must evolve their operations as per the advancement in technology. 1.Positive–Implementationofonlinedigitaltoolshaveboostedthebusinessand efficiency of Travelodge operations resulting in generating higher revenue and eventually profits. 2.Negative –It becomes expensive for Travelodge to implement latest technological tools resulting in increment of overall cost for the company. Environmental Factor– Due to vast degradation of ecosystems, various countries have imposed environment friendly laws to protect the ecosystem. To commence business operationscompaniesmustadheretosuchlawsandadoptenvironmentfriendly approaches for their business activities. 1.Positive –Using environment friendly products at its hotels make Travelodge a company inclinedtowardsimprovementofenvironmentalconditionsmakingitenvironment friendly organisation. 2.Negative –Some products used by Travelodge contains non biodegradable substances causing environmental pollution. Legal Factor– Every country have different laws and regulation needs to be followed by organisations. Companies should frame their policies according to the respective laws and legislation of the respective country. These includes- Employment laws, industry regulations, consumer protection laws etc. 1.Positive –Travelodge conducts its internal and external operations as per the framed policies and laws or legislation by the government of UK. 2.Negative –During expansion of business activities across boarders or hiring international talents creates hindrance for Travelodge legal policies are quite rigid when it comes to UK's government.
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CONCLUSION From the above report it is concluded that the businesses are engaged in providing goods and services to the customers in exchange of money. For businesses it is important to have a effective organizational structure according to their type and size of the organization. Effective organizational structure helps the managers to clearly define the goals and objectives. It also helps in defining the roles and responsibilities to the assigned persons individually. For a business it is important to analyse their business environment so that the marketers can make effective strategies according to them. For analysing the business environment the businesses can use SWOT and PESTLE which will analyse the positive and negative effects of the factors.
REFERENCES Books and Journals Alagaraja, M. and Herd, A.M., 2022. Understanding Multi‐level Learning in Organizations: A ComparisonofLeanandtheLearningOrganization.PerformanceImprovement Quarterly,34(4), pp.521-546. Di Vaio, A., and, et. al., 2021. Understanding knowledge hiding in business organizations: a bibliometric analysis of research trends, 1988–2020.Journal of Business Research,134, pp.560-573. Hunt, W., Sarkar, S. and Warhurst, C., 2022. Measuring the impact of AI on jobs at the organizationlevel:LessonsfromasurveyofUKbusinessleaders.Research Policy,51(2), p.104425. Laskar, N. and Singh, D., 2022. Intelligence: Business A Value-Increasing Strategy for the Organization.BusinessIntelligenceandHumanResourceManagement:Concept, Cases, and Practical Applications, p.31.