Understanding Business Organisation

Understanding
Business
Organizational

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Organisational structure...................................................................................................................3
Advantages..................................................................................................................................4
Disadvantages.............................................................................................................................4
Business environment analysis........................................................................................................4
SWOT Analysis..........................................................................................................................5
PESTEL Analysis .......................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Businesses are said to be engaged in the activities involving products and the services.
These products and services are fulfilling the needs and wants of the businesses. There are four
types of business organizations such as sole proprietorship, partnership, limited liability and
corporation. The organizational structure chosen by the company should be according to the size
and the funds available with the business. It is seen that the hospitality industry is growing
rapidly with the time. It is important for the marketers to evaluate the tastes and preferences of
the customers before providing any new service them (Alagaraja, and Herd, 2022). Analysing
the preferences will help the business to make changes accordingly and will help in attracting
broader customer base. This report is about the Travelodge, which is a private limited company
involved in hospitality customer. The company is founded in 1973 and is having headquarters in
England and is also operating in United Kingdom and Spain. This report discusses about the
organizational structure and the advantages and disadvantages of using it in the company.
Further the report includes the internal and external environment analysis of Travelodge. For
analysing the factors the SWOT and PESTLE have been discussed in this report.
MAIN BODY
Organisational structure
Organizational structure is defined as the activities which are taking place in the
organization. The structure helps in achieving the defined goals and objectives which are useful
for the organization. Different types of business organizations are following different
organizational structure according to their culture and business activities performed. Travelodge
is following Hierarchical organizational structure, because the company is operating at large
scale and has employed a large number of employees. In this type of structure the information
flows from top to bottom and the employees cannot directly pursue their superiors. The
information flows from every level and the top level managers have to connect to the managers
and then the managers will transmit the information to the employees. In this structure the roles
and responsibilities delegated to the employees are clearly defined to them and they are required