This essay provides insights on the different types of business organisations, including sole trader, partnership, and public limited company. It also covers the different business functions, such as marketing, human resources, and operations, and the importance of organisational culture. The case study used is Hotel Premier Inn.
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Understanding Business Organisation
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INTRODUCTION The term business organisation may be referred as the sum total of all factors that have potential to influence operations of an organisation(Otley and Berry, 2019). There are various factors that maydirectlyorindirectlyimpactoncompany’sfunctioning.Understandingbusiness environment facilitates in framing of strategies which leads company towards attainment of goals within time frame period. By assessing competitor’s actions, it helps company in formulating effective strategies which helps in gaining competitive advantage. This essay is based on gaining insights of business environment in which a business operates. For better understanding business environment, Hotel Premier Inn is taken into consideration. It is a hospitality based company and operates at various locations. It was founded by Whitbread in 1987 This project essay will cover various business categories and organisational structure. At last, it will cover distinct business functions along with organisational culture. TASK Business may be referred as any enterprising establishment that is engaged in professional, industrial along with commercial practices(AJAGBE and et al., 2016). There are various types of business and one of the simple type of business issole trader. In this type of business, an individual establish, operates and controls whole business and is liable to enjoy all profit. It offers flexibility a there is no interference of any other person. Sole trader has advantage of full control and there would be no need for consultation with others. The cost of establishment is low in case of sole trader and have full control over business. It does not require any cost of professional advices and enjoys all profit. The major drawback of this business is that capital formation is quiet difficulty in this case. All the duties and responsibilities have to perform by a single individual and sometimes became hectic. Apart from enjoying profit, it has to bear loss too. The another type of business ispartnershipin which business is established, managed and controlled by two or more people. One of the major advantage of partnership is that it creates great borrowing potential. This makes business easy to establish and act as a bridge between expertise and knowledge in order to manage and run company. In addition to that, it limits share control and enables joint decision making(Jansen, Steenbakkers and Jagers, 2017). In case of dissolution of partnership, there can be change in partnership deed. All the profits generated by company have to be distributed as per partnership deed or conflict may arise, in case of absence
of deed.Public limit companyis another form of company and it is organised by shares of stock intended for free trade in stock exchange. Hotel Premier Inn find itself in a good position when it tries to source fund for further expansion. It becomes easier for company to source fund when it already listed on a recognised exchange(Collyer, 2016). It facilities in generation of goodwill in market and makes it easier to source fund from potential investors. The major drawback of this type of company is that it can be subjected for higher scrutiny from investors and regulators. This type of company majorly emphasis on short term profits. Organisational structure may be defined as a system which outlines the ways and methods by which company can attain its objectives effectively and efficiently. There are various types of organisational structure such astall and flat structure. Tall organisational structure also known as hierarchical structure in which establishment is broken into different hierarchy. In this type of structure, each department has manager who supervise and control so as to deliver better customer service to their customer. High control and clear responsibility facilitates in smooth functioning of business. Tall structure lies in clarity as well as in managerial control. Whereas flat structure is also known as horizontal structure in which company do not have any middle management among executives of company. Flat structure comprises of high responsiveness of market, higher delegation to subordinates, emphasis on customer and decentralised management approach(Mewafarosh, Tripathi and Gupta, 2020). There are various opportunities to employees so as to excel time while promotion business vision. It has better potential to adaption of change due to flexible in nature. The benefit of flat organisational structure is that it tends to empower workforce and allows them for greater sense of autonomy along with responsibility. Business function are referred as set of various activities carried out by business organisation in order to generate higher revenue. In relation to Premier Inn, the key business functionsaremarketing.HumanResourceand operations.Thefirstbusinessfunctionis marketing and it relates to promotion of company’s products and offering in target market in order to meet customer’s needs and wants so that competitive advantage can be achieved. Marketing function positively impacts on company’s brand equity. It is important for company to market their products so that audience can be aware about products and offerings. The another business function is human resource and it undertakes various function such as recruitment and selection, payroll administration, on boarding and relieving formalities and many more. Human Resource management of Hotel Premier Inn administer workforce and deals with various queries
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of customers. Recruitment and selection is the core function of Human Resource department and haveresponsibilitytorecruittalentedcandidateforfillingvacantjobpositionwithin organisation. Along with this, it plays an important role in enhancing productivity of company by hiring right candidate as well as by providing them with training sessions(Goulandris, 2020). The another function of business organisation is operation and aims to render services so as to target customers. This functional practice positively impacts on improving customer satisfaction that enhances offering quality along with increased revenue generation. In relation of Hotel premier Inn, it positively affects company’s efficiency and productivity. All the functions of businessmanagementcollaborativelycontributeinattainmentofgoalseffectivelyand efficiently. Organisational culture may be defined as sum collection of practices, expectations along with values that informs and directs workforce within an organisation. It facilitates in guiding and workforce to behave in a specific manner. It consists of shared beliefs which are formed by management that further reinforce by opting so as to shape behaviour and perception. Having power culture, company can operate in a centralised culture which emphasis on key decision makers. The another type of culture is role culture which is more formalised culture that have numbers of jobs along with clear roles and responsibilities. Task culture emphasis on particular task and projects. This type of culture exists when a company is trying to accomplish project or task within time frame period. It is opted by Hotel Premier Inn and so that it can resolve problem in an innovative manner so as to complete project. It has been analysed that having a positive culture within an organisation makes it easier to achieve higher success. In addition to that, employees can work with peak potential which positively affects company’s operation. It is important to provide a foster working environment in which employees feels valued part of company. It also facilitates in job satisfaction and employee engagement which eventually enhance productivity of company. Organisational culture plays an important role in elevating success of business and contributes in attainment of objectives. It also helps in minimising overall cost of company because of high employee engagement and job satisfaction. It is imperative for company to have a well-defined structure and culture so that company can accomplish its objectives within prescribed time(Govender, 2017). By having positive working culture, managers of Premier Inn establish well defined structure which comprises of vision and
mission statement of company. All business function collectively aims to enhance productivity of company.
CONCLUSION From the above project essay, it was concluded that business organisation operates as per law systems that governs contract together with exchange of rights. Sole trader, partnership and Public limited company are some types of business organisation. In sole trader, whole business is managed and controlled by a single individual. There are various functions of business such as marketing, operations and human resource that collectively contributes towards attainment of goal. Marketing function facilitates in promoting products and offerings of company by using different marketing tools whereas human resource emphasise on hiring of potential candidates so as to fill vacant job position within an organisation. Operations function helps company in making process smoother and eliminates barriers of success. Flat and Tall organisational structure is described in this essay along with organisational culture.
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REFERENCES Books and Journals AJAGBE and et al., 2016. HOW ORGANIZATIONAL STRUCTURE AIDS BUSINESS PERFORMANCE.CLEARInternationalJournalofResearchinCommerce& Management,7(8). Collyer,S.,2016.Culture,communication,andleadershipforprojectsindynamic environments.Project Management Journal,47(6), pp.111-125. Fu, F., 2018.Design and analysis of tall and complex structures. Butterworth-Heinemann. Goulandris,A.,2020.TheEnterprisingBarrister:Organisation,CultureandChanging Professionalism. Bloomsbury Publishing. Govender,K.K.,2017.Leadershipstyles,organisationculture,andemployee performance.International Review of Management and Marketing,7(4), p.191. Jansen, W., Steenbakkers, W. and Jagers, H., 2017.New business models for the knowledge economy. Routledge. Mewafarosh, R., Tripathi, V. and Gupta, S., 2020. A conceptual study: Organisation culture as an antecedent to employee engagement.International Journal of Environment, Workplace and Employment,6(1-2), pp.3-19. Otley, D.T. and Berry, A.J., 2019. Control, organisation and accounting. InManagement Control Theory(pp. 101-114). Routledge.