Understanding Business Organisation - Premium Inn Hotel Organisational Structure, Business Environment Analysis, SWOT and PESTLE Analysis

Understanding
business organisation

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
Premium Inn Hotel Organisational structure :- ..........................................................................3
TASK 2............................................................................................................................................4
Premier Inn Hotel Business Environment Analysis :-................................................................4
TASK 3............................................................................................................................................4
SWOT Analysis on Premium Inn Hotel :-..................................................................................4
TASK 4............................................................................................................................................5
PESTLE Analysis :- ..................................................................................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business organisation may be defined as an entity which are formed by an individual or
group of individual for the purpose of carrying out any professional, commercial and industrial
activity to earn more and more profit(Prathima and Sasibala, 2020). In a business organisation
there are different types of objectives which are set by the higher authorities of the company.
Employees of the firm attain these objectives by carried out different types of activities within
the workplace in a very smooth manner. The management of the firm is responsible for taking
any action within the business organisation. Th following report is based on the Premium Inn
hotel which belongs to a British hospitality expert firm the Whitbread Plc. The respective
company is being considered as the largest British Hotel chain all across the nation with over 800
hotel and around 785000 luxuries rooms. The Premium Inn Hotel was founded in 1987 as a
Travel Inn hotel and the headquarter of the company was situated in Dunstable, England, United
Kingdom. The respective company came under the hospitality sector and they operates their
different operations near to the city centres, suburbia, airports etc. The organisational structure
and the environmental analysis of the Premium Inn Hotel has been covered in this report. This
report also discuss about the internal and external factors which impact on their business as a
result of COVID-19.
TASK 1
Premium Inn Hotel Organisational structure :-
In the market of United Kingdom or all across the globe the Premium Inn Hotel has a
well settled and developed image. Company operates around 580 budgeted hotel within the
market of UK due to which the respective company is being considered as the fastest British
growing hotel chain all the nation. The respective organisation deals in excellent food and
comfortable rooms for their guest and along with this company also takes pride in supporting
their charity partners such as Great Ormond Street Hospital Children’s Charity (GOSH). The
activities which are performed by the employees of the company has been well defined by the
higher authorities of the firm. The board members of the company is responsible and totally
accountable to the CEO and chairman of the company. The organisational structure which is
being followed by the management of the Premium Inn Hotel is flat organisational structure.
This structure is also known as Horizontal structure(El Talla and et. al., 2018). In this structure