Understanding Business Organization: Premium Inn Hotel Organizational Structure and Business Environment Analysis

This report discusses the hierarchical organizational structure of Premium Inn Hotel and its business environment analysis. It also includes SWOT and PESTLE analysis and highlights the impact of COVID-19 on the hospitality industry.

Understanding
business
organization

Table of Contents
INTRODUCTION...........................................................................................................................1
premium inn hotel organisational structure. ..............................................................................1
Premier Inn Hotel Business Environment Analysis :-................................................................2
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business structure can be explained of an entity which are created by an individuals or
units of individuals for the reason of reaching out any professional, commercial and
industrial activity to earn more and more income (Cosenz, Rodrigues, and Rosati, 2020). In a
business organisation there are various kinds of goals which are set by the higher authorities
of the company. Workers of the concern accomplish these objectives by reaching out various
kinds of activities with in the workplace in a very smooth manner. The management of the
business organisation is responsible foe taking any step which belongs to British hospitality
expert concern the Whitbread plc. The consider company Is being included as the largest
British hotel chain all across the nation with over 800 hotel and many luxurious rooms. The
premium inn hotel was founded in 1987 as a travel inn hotel and its headquarter is in
Dunstable, UK. The considered company is registered under the hospitality sector and
they operates their varied operations near to the city centres, residential area, airports etc. the
organisation structure and the environment analysis of the premium inn hotel has been
covered in this report. This report also discuss about the internal and external factors which
impact on their business as a consequence of covid 19.
TASK 1
premium inn hotel organisational structure.
In the marketplace of Great Britain or all across the worldwide the premium inn hotel
has a well recognise brand image in the global areas. Company operates around 580
budgeted hotel with in the market UK because of which the individual company is being
included as the fastest British growing hotel chain all the countries. The considered deals in
fabulous food and comfortable rooms for their guest and along with this company also takes
pride in supporting their charity partners such as great ormond street hospital children
charity. The activities which are actioned by the managements has been well defined by the
high authorised persons of the organisation. The seniors directors or members of the company
is responsible and totally accountable to the Chief executive of the organisation. The firm
structure which is being adapted by the management is hierarchical structure of the premium
inn hotel is hierarchical organisational structure. This is also known as pyramid structure

which flows the information at every level of the company. In this structure the managers of
the company makes a decision by including the workers creative thoughts in order to increase
their interest in operation so that they can improve their productivity. As the workforce are
directly contact with the company may includes in the decision making process so that they
can feel valued in the organisation (Cross, and Carbery, 2022). The roles and duties of the
workers has been effectively assigned to them so that they can achieve and accomplish the
set objectives of the company in a very effective style. This organisational structure is more
fitted for the premium inn hotel in comparison of flat structure. As the flat structure is
suitable for the company like having a least amount of employees and decision are make by
the the seniors one after that duties are assigned to the employees in order to assign the roles
to them in ,order to remember their goals and objectives which they have to attain. Whereas
premium inn hotel has the huge number of workers has been worked and all the man power
of the administration are in the hands of senior subordinates. With the assistance of this
structure roles and responsibilities has been clearly defines to their workers and along with
this employees of the company has been encouraged by their managers in order to carry
out all the goals of the concern. No wars has been grows between the employees, they
respect each other and most essential healthy and happy surroundings has been improved
with in the company which grows their productivity. So in regards to grow and expand their
enterprise in the market premium inn hotel can implement the hierarchical structure
(Kuznetsov, and et., al., 2019.).
Task 2
Premier Inn Hotel Business Environment Analysis :-
Where the management of the company perform all the actions in regards to attain all
the goals is known as business atmosphere. Because of the affect of covid 19 almost all the
functions of the considered company has been highly affected and because to which the
profit of the company has been break down. Around all the areas all over the worldwide has
been effected because of this pandemic but a large effect has seen on the hospitality industry
and tourism sector. By implementing various kind of planning in their management procedure
the respective organisation can overcome from this issue.
Task 3

SWOT analysis on premium inn hotel.
This is most accurate framework which are utilised by the company in order to determine
the internal factors which effect the various features. With the assistance of this model they
can effective make the planning to overcome from these hurdles in content to the
premium inn hotel swot analysis has been elaborated in below ( Sanito, and et,. al., 2020):
Strength - The market place of the premium
inn hotel is being considered as their huge
strength as they operate 800 hundred in UK
only over many rooms. As per the research
it has been seen that they serves services
huge amount of the consumers in every
month. The brand image of the company is
well recognition in the global market. The
company was rewarded as the best economy
hotel brand for the last 7 years.
Weakness - the limited worldwide presence
of the organisation is being considered as
their weakness. It has been seen that they
operate their business functions in limited
numbers of nations as comparison of the
competitors. Along with this during the
pandemic lock down the respective
company is refuses to pay the refunds on
the prior booking of the users because of
which they have been accused and they
create their consumers blissful.
Opportunity - in order to expand business all
across the global nations. Premium inn hotel
can use the effective digital marketing
strategies. As because of pandemics people
refuses to come out of their houses and spent
most of the time on the social media platform.
So this is the best platform for branding in
the new places( AlMarwani, 2020).
Threat - the competitors of the company
like holiday inn, easy hotel and ibis with in
the same classification given them strong
competition. Due to covid and worldwide
lock down the business of premium inn hotel
has been effected negatively. If in up
coming similar situation has been grows
then this turns out to be a extreme issues
for them.
Task 4
Pestle analysis -
It is the framework that it analyse the external factor that effect on the organisation. With the
assistance of this model the management understands that how to overcome from the factors.

In order to premium inn hotel, pestle analysis has been elaborated in below (Priya, and
Pandey, 2019).
1. political factors - it has been seen that after the enhancement of pandemic authorities
of the country take immense power over the hotel manufacture. The rules and modulate
which are made by the system of Great Britain and prohibited the travel by them, highly
impact the net income and public presentation of the establishment.
2. Economical factors - service sector is being reasoned as the big thriving sector but
because of this epidemic a vast striking has been seen on this. The Premium Inn hotel can
face the situation incidental to the room engagement amount and ticket cost.
3. Social factors - for the Premium Inn hotel the seasonal holidays has been considered as
the best time for them. At the time of Bank holidays, Christmas and many more they are
able to generate more profit. But because of this pandemic and government restrictions
people don't came out form their homes on these holidays.
4. Technological factors - as the worker of the Premium Inn Hotel are directly in touch
with their client so it is very of import for them to adopt the technology in their
management process. With the help of this factor they can efficaciously enjoy the
competitor benefit over their challenger.
5. Legal factor - in this cause the laws which is related to the social welfare of the
associate and the individual of the organization has been open. Because of this
epidemic the several structure may have to change most of their worker because of
the less profit people.
6. Environmental factors - this factor is attendant to the those Pentathlete which are
related to the activity of situation. The direction of the Premium Inn Hotel have to
take this component on the top most precedence and by pursuing all the rules they
can swimmingly run their concern arrangement (Zahari, and Romli, 2019).

CONCLUSION
It is concluded from above report that surroundings analysis is very important for the
smooth running of the business organisation. After ward the growing of pandemic all the
areas across the worldwide has been effected and huge impact has been seen on the
hospitality sectors. This report explained that the hierarchical structure is suitable for the
premium inn hotel. This report also concluded that the external as well internal analysis of
the respective company with the aid of pestle and swot analysis .

REFERENCES
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