Effect of Climatic Change on Global Business
Added on -2020-07-23
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Understanding Business
Table of ContentsINTRODUCTION...........................................................................................................................3Q1. Effect of climatic change on global business.......................................................................3Q2 Reasons of negative impact of social media on productivity, sales and profit....................4Q3 Communication problems arise in international business due to cultural difference............5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................7
INTRODUCTIONBusiness is a word but it carries many complications while operations. In society thereare various factors which affects business in positive or negative manner. There is important roleof manager to understand what is the need of customer and then modify its policies. In this reportBaskin Robbins is ninth world's largest ice cream chain (Bracci and Vagnoni, 2011). Thiscompany was launched in 1945 by Burt Bsskin and Irv Robbins. This report talks about changesthat affects business operations such as global, climatic change and changing role of social mediain current scenario.Q1. Effect of climatic change on global businessBaskin Robbins is company which has varieties of ice creams and shakes. Beforelaunching any new ice cream flavour in market, research and development department ofcompany has to analyse that flavour will work or not. Ice cream is more popular in summers ascompared to winters. There is change in flavours also as per country need. It is important that tomake product successful there is important role R&D department. Sometimes there arepossibilities that company has to modify the taste of ice cream and shakes. Baskin Robbins hasmany outlets all over the world, so it is important to consider climatic factors an importantaspect. This company is globally well known and have good brand value so this has impact oneconomy of country also. Climatic factors that affects business are-Summer season: There is change in weather this affects sales of company also. Thecompany has to plan its purchase and production related activities accordingly. Companyhas to perform various analyse to know feedback of their product and services. In UKsummers are not so hot while in India summers are so hot. So there is change in demandof India and UK (Cordano and et. al., 2010).Change in price of goods and services: Change in climate affects price of goods andservices. Price of ice creams and shakes in summers are more as compared to winters.Hence there is impact of climate on sales and production of company, management ofcompany ahs to take corrective measures to increase sales. There is change in plans andpolicies of company as per climate changes. It is important to consider all the factorsrelated to climate so this will provide edge over others.Demand and Supply balance: As per change in climate, there is variations in demand andsupply. In summer company has to focus on production so that they can satisfy the need
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