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EBWO3001:Effectiveness in the Business World

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Effectiveness in the Business World (EBWO3001)

   

Added on  2020-04-15

EBWO3001:Effectiveness in the Business World

   

Effectiveness in the Business World (EBWO3001)

   Added on 2020-04-15

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Autumn 2017 First-sit PortfolioEffectiveness in the Business World(EBWO3001) Student Name: Student Number: Lecturer Name: EBWO3001 | Effectiveness in Business World1Assessed Learning Outcomes:1.Demonstrate an understanding of the concept of the organisation and theenvironment in which it operates, including determining the competitiveadvantage for an organisation.2.Identify and analyse organisational operations, responsibilities 3.Discuss the needs of the consumer and people who work in a business.4.Recognise a range of issues related to business and how they interlink. 5.
EBWO3001:Effectiveness in the Business World_1
As a requirement for the completion of this portfolio, you should first decide on a type of business you have or would potentially like to start up in the future (e.g. restaurant, shop, service etc.). Your answers to the tasks below will relate to this business. WeekContents (350-400 words per task)PageLearningoutcomesWeek 2-3a.Briefly describe the nature of business youhave or might like to have in the future. b.What are the advantages and disadvantagesof owning your own business?c.In what ways could PESTEL be useful inplanning your start-up business? 3LO1/4Week 4-5a.In what ways can ‘globalisation’ have animpact on your business? Discuss twoexamples. b.What suitable technology would yourbusiness use and how would it improve theoperations of the business? 4LO1/2EBWO3001 | Effectiveness in Business World2
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Week 6-7a.Briefly identify who your ‘customer’ is likely tobe. Why is it important for a business tounderstand its customers?b.Describe TWO ways in which you mightattract more customers to your business.5LO1/3Week 8-9a.What is the role of ethics in business? b.With examples from other businesses, describehow your business can treat its staff ethically. 6LO3/4References 7Total word limit: 1500 words(+/- 10%)This portfolio is a working document that MUST be completed over the 10-week course. By the end of the 10-week course, you should have completed 4 tasks. You will also berequired to work on your portfolio during your weekly tutorial sessions.ASSESSMENT – PORTFOLIOWeekTask 1Learning OutcomesWeek 2-3EBWO3001 | Effectiveness in Business World3
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a.Briefly describe the nature of business you have or might like to have in the future. b.What are the advantages and disadvantages of owning your own business?c.In what ways could PESTEL be useful in planning your start-up business? LO1/4Your answer should go in the box below. Introduction:Online marketing service or the digital marketing is one of the booming industries inthe United Kingdom. It not only takes a brand to the prospect customers, but also helps thebrand to have sustainable growth. According to the reports of Advertising Association andWarc, UK business organisations altogether has spent more than €21.4 billion in the digitalmarketing domain since the year 2015 to 2016 (Srinivasan, Rutz and Pauwels 2016). Whetherit is a start-up business or a well-established firm, in the 21st century, online marketing is anecessary tool for every organisation. In this competitive market scenario, online marketinghelps a brand to have consistent approach towards success and integrates all of its activities tomeet the overall objectives of the brand (Xu, Frankwick and Ramirez 2016). Nature of business:Companies in UK are always in search of organisation that can provide Search EngineOptimised content, so that it can comply with the algorithm of Google (Dhar 2017). It willEBWO3001 | Effectiveness in Business World4
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