Understanding Consumer Decision-Making Process

Understanding consumer
decision-making process

TABLE OF CONTENT
TASK 1 (PPT SCREENSHOTS)..........................................................................................................4
TASK 2...............................................................................................................................................12
INTRODUCTION...............................................................................................................................12
Stages of consumer decision making journey..................................................................................13
Importance of mapping path to purchase and understanding consumer decision making................13
Evaluation of marketers responding to decision making process and examples..............................14
Comparison of key differences of hospitality decision making process in context of B2C and B2B
.........................................................................................................................................................14
Approaches of market researches and methods of research used for decision making process........15
Factors influencing hospitality decision making and buying behaviour with examples...................15
Marketers influence stages of hospitality decision making..............................................................16
Evaluation of theories, concepts and models impacting hospitality decision making process.........17
CONCLUSION...................................................................................................................................17
REFRENCES......................................................................................................................................19

TASK 1 (PPT SCREENSHOTS)