Consumer Behavior & Digital Tech in Hospitality: An Analysis

This report explores consumer behavior within the hospitality sector, focusing on Travelodge as a case study. It identifies distinct factors influencing consumer decisions, including cultural, social, personal, and psychological aspects. Furthermore, the report analyzes how digital technology is reshaping consumer trends, highlighting the impact of personalization and cognitive computing. The study concludes that understanding consumer perceptions and insights is crucial for organizations to achieve growth and maintain a competitive edge in the marketplace. Accessing various factors like personal, psychological and social factors which organization can demonstrate while effective decision making process through the potential outcomes.

Hospitality consumer behavior and insight

 Introduction
 Distinct factors influencing consumer behavior
 How consumer trends are changing due to the impact of digital technology.
 Conclusion
 References
Table of contents

Consumer behaviour is defined as the study of how customer, groups, individual as well as organisation
choose & purchase goods and service for fulfilling needs and requirements. It consist of certain or
specified decisions, ideas or expertise, activities or action to fulfil customer requirements properly. For
the present report, Travelodge is taken into consideration. It is one of the largest hotel brand of UK that
has across more than 570 hotels worldwide. In addition to this, it was established in the year 1985 and its
head office is located in Thame, England.
INTRDUCTION

In hospitality sector, there are various factors that affect on the attitude and behaviour of customers before
they take decision of buying and these are cultural, social, personal as well as psychological, which are
as follows:
 Cultural factors
 Social factors
 Personal factors
 Psychological factors
Distinct factors influencing consumer behaviour

In the present time period, digital technology plays an important role as it changes the requirements of
customer along with the preferences as well. Most of the customers make use of digital in order to buy
goods as well as services. Some of the example of digital technology within hospitality sector that
makes change in consumer tends is given below:
• Personalization effect
• Cognitive computing
How consumer trends are changing due to the impact of digital technology.

 From the above discussion it has been concluded that understanding the perception of consumer and
insights are more important for the organization in such order to achieve the growth in sales. Customer
engagement and many more factors are there to be remain competitive in marketplace. Accessing the
various factor like personal, psychological and social factors which organization can able to
demonstrate while effective decision making process through the potential outcomes.
Conclusion

References
Ashman, R., Solomon, M.R. and Wolny, J., 2015. An old model for a new age: Consumer decision making
in participatory digital culture. Journal of Customer Behaviour, 14(2), pp.127-146.
Banerjee, S.B., 2017. Corporate environmentalism and the greening of strategic marketing: Implications for
marketing theory and practice. In Greener Marketing (pp. 16-40). Routledge.

Thank you