Understanding Consumers and Their Behaviour in Business

Understanding
Consumers

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Books and Journals:....................................................................................................................7
Online:.........................................................................................................................................7

INTRODUCTION
Consumer refers as the end user of products or services. For any business organisations,
the main intent is to create and sell their goods and services to the final purchaser i.e. consumer.
Understanding consumer and their behaviour while they shop or buy a product or service is
important to the business as it helps in analysing the way, the consumer think at the time of
purchasing (Ali, 2020). It helps in understanding why they buy that product and at what costs
they can purchase the same. It simultaneously aids marketers to determine how their customers
will act, which helps in marketing the existing goods and services ( Sheoran and Vij, 2021). The
following assignment will outline contemporary perspectives on consumption, individual
decision-making, together with involvement. It will highlight the values of perceptual processes
in knowing individual consumers. At the end, it will also show the future trends in consumer
behaviour.
MAIN BODY
Contemporary perspectives on consumption gives a basic understanding in the context of
consumer behaviour (PAZHANISAMY). A deep understanding in terms of why and how
consumers use is especially relevant in today's stiff world since consumption has become a
progressively vital part of the individual's lives. Consumer behaviour defines the perspectives of
a consumer which signifies the purchasing and after sales consumer behaviour (Aziz and et.al.,
2019). In this time of stiff competition among different business organisations, it becomes
important to pay close attention on understanding consumers and their behaviour so that business
can develop and grow (Zhao and et.al., 2021). This perspective is concisely analysed by the
corporate entities with an intent to evolve a focused approach at the place of market. With an aim
to boost the effectiveness and efficiencies of the business, the main aim is to focus on better
customer services and care. The consumption is also regarded as the complex social phenomenon
under which various individuals use commodities and services for the causes behind their basic
value of consumption. In this contemporary world of businesses, it is major role of companies to
deliver effective and chief organisational practices in analysing the needs of consumer. It is also
one of the key roles of companies to concentrate on the enhancing values of consumers (Bhagat
and Chauhan, 2021). Consumption is the main approach which facilitates assembly for the
subject-object interaction. It helps in gathering the information and give human a chance to