Understanding Consumers in Tourism and Business Management Industry

UNDERSTANDING
CONSUMERS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Contemporary perspectives on consumption...............................................................................3
Individual decision-making and involvement..............................................................................4
Importance of perceptual processes in understanding individual consumers..............................4
Consumers in Society .................................................................................................................5
Future trends in consumer behaviour ..........................................................................................6
The theory of consumer behaviour..............................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
The tourism and business management can be defined as a field which involves activities
related to the tourism and hospitality services to the customers. It includes business organizations
associated with the field of food, accommodations and tourism. The present report is based on
the study of Hotel Premier Inn. It is a British chain of Hotels based in United kingdom and is
headquartered in Dunstable, United Kingdom. It founded in the year 1987 by Whitbread and
currently has the ownership of around 800 hotels. The present report aims to understand
consumers of tourism industry by understanding the perspectives of consumers in relation to
their consumption. It aims to determine the importance of perceptual processes in understanding
individual consumers and intents to analyse the future trends in consumer behaviour. Moreover,
the study will include the various kinds of consumers in the society and their individual decision-
making and involvement within the tourism and business management industry.
MAIN BODY
Contemporary perspectives on consumption
Consumption can be understood as the products and services that the consumers use
within their day to day lives. The consumption of certain goods and services are essential for the
survival of the consumers and the consumption of specific goods is done by customers just for
the sake of their own satisfaction. The need for food, clothing and shelter can be categorized
under the head of essential needs for consumption (Kim, Tang, and Bosselman, 2018).
Consumption of products and services with respect to tourism and business management
includes accommodation and lodging, food and beverage services, recreation and entertainment ,
convention and event management, travel services and private clubs. Different consumers have
different perspectives on the consumption of the products and services offered by the Tourism
industry in today's world. Some consumers visit hotels only when there is a need for them find
an accommodation whereas there are a huge number of consumers which visits hotels very often
for the purpose of relaxing within the Hotels, enjoy their dining services (Cranmer, tom Dieck,
and Fountoulaki, 2020). Similarly, there are consumers who prefer to consume the products and
services offered by the hotels when there is a need to plan and organize a get together or an
event.
There are certain consumers in today's world who plans to visit hotels in order to receive
recreation and cultural entertainment. There are various hotels which provides the consumers