Understanding Contemporary Marketing Issues

Understanding
Contemporary
Marketing Issues

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................4
TASK ..............................................................................................................................................4
Explanation of Marketing process..............................................................................................4
Application of marketing mix on Beyond NRG ........................................................................6
CONCLUSION ...............................................................................................................................7
REFERNCES:..................................................................................................................................9
Books and Journals:....................................................................................................................9
Online..........................................................................................................................................9

INTRODUCTION
The report has purpose to showcase understanding about marketing mix. Marketing is the
most important and widely used function in a business environment. This function involves
process of planning product, price and promotional techniques. Marketing require a lot of
decision making to analyse the best way to attract customers. It defines as the process which
carry out all the customer related queries, issues and avail market opportunities to gain attention
of audience. Therefore, marketing process theories involves al the process related to taking
decision for satisfy customer needs and capture large market (Prior and Keränen, 2020). It is a
set of process which h involves areas of communication, delivery, research, market analyse,
return and exchange, Promotions and providing value to customer. This function helps in
creating relations among customer and business providing necessary information, details and
resolve queries to engage customers and influence market in an attractive way. Therefore, it all
shows that marketing keeps the customers involved and interested in the product and service of
company. The theory of marketing process shows the elements of marketing mix. It involves
decision for product, price, place and promotional tactics for the company.
Marketing mix is the process on analysing the key elements of business which influence
on their sales and profitability. Mainly, this process include product, price, place, promotion
tactics. The purpose of marketing mix is to ascertain all the seen and unforeseen elements present
in the functions of product, price and promotion of company. It is a tool which is important to
add value in product, be competitive in price provide products at reasonable rates which can be
afford by customer. Also, it emphasize on the most important elements which is promotion.
Marketing is all about attracting large audience simultaneously through promoting products ans
services in various ways like advertising, social media marketing. Therefore, this process is
important to make valuable choices in regards of all the elements to achieve growth and success
in the competitive market. This report is going to carry out the understanding and evaluation of
marketing mix on the case study of Holland and Barrett. The company was founded in 1870 and
first established in England, UK (Parsons, Maclaran and Chatzidakis, 2017). The company is
known for providing food supplements, sports nutrition, natural beauty, drinks In around 1300
locations. Their main presence involves in China, UK, Belgium, Hong Kong, India and many
other cities. The company produce food and beauty enzymes with natural and herbal resources to
provide better lifestyle and sustainable product growth. It becomes an international brand with